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# 1938 Baird

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OMAHA, Neb. & HONG KONG—Oct 24, 2006

Ballantyne Expands Digital Cinema Distribution into Hong Kong

Strong Westrex Subsidiary Granted Hong Kong Distribution Rights for NEC Digital Cinema Projectors
Ballantyne of Omaha, Inc. (Amex: BTN), a motion picture projection, specialty lighting and digital cinema equipment and services provider, announced today that its Asian distribution subsidiary, Strong Westrex, has secured Hong Kong distribution rights from NEC Viewtechnology Ltd. for its line of Digital Cinema Projectors. Strong Westrex has served the Hong Kong market's traditional cinema needs for over fifty years.

Strong Westrex has been granted a non-exclusive license to distribute NEC's digital cinema projectors, which use Texas Instruments DLP (Digital Light Processing) Cinema(TM) technology, in Hong Kong. The agreement expands upon Ballantyne's existing position as master reseller of NEC projectors in the Americas. The Hong Kong license is renewable, with an initial two-year term, and it specifies minimum sales goals. Strong Westrex will also provide service and support for all digital cinema products sold in the Hong Kong territory.

The Hong Kong cinema market currently consists of approximately fifty theaters with a total of approximately 200 cinema screens. Strong Westrex maintains over 60% of the 35mm traditional projection systems currently in operation in Hong Kong. To date, only one theater screen in the territory has been equipped for digital cinema projection.

Ballantyne president and CEO, John P. Wilmers, commented, "Hong Kong is an important, influential cinema market where our Strong Westrex subsidiary has built a strong and loyal base of customers in traditional cinema over more than fifty years, including the past twelve years under Ballantyne's ownership. Expanding our product and service offerings to include NEC digital cinema projectors represents an exciting growth avenue and the natural evolution of our business in Hong Kong. We look forward to working closely with NEC to leverage this important digital cinema opportunity."

About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page

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More Ballantyne Strong Inc. News:
Oct 23, 2014 Strong|MDI Introduces PREMIUM HGA 1.9 Screens, Providing Wider Viewing Angles and Improved Contrast and Clarity
Apr 15, 2013 RealD Introduces Precision White Screen Technology Combining 2D White Screen Performance with Polarized 3D Capability
Dec 12, 2012 ‘The Hobbit: An Unexpected Journey’ World Premiere Viewed on Ballantyne Strong’s Unique Customized 3D Silver Cinema Screen
Nov 9, 2012 Ballantyne Strong Secures New Digital Cinema Deployment Agreement from Caribbean Cinemas for 238 Projection Systems, Partnering With Barco and GDC
Jan 4, 2012 Ballantyne Strong Initiates Strategic Refocus on Global Growth Opportunities in Digital Products and Services Markets, Divesting Domestic Manufacturing Assets
Oct 21, 2011 Ballantyne Expands Digital Cinema Offerings with Addition of Barco Projection Systems
Oct 12, 2011 Ballantyne Strong Begins Shipping 144 NEC Digital Cinema Projection Systems to Wehrenberg Theatres
Oct 10, 2011 Ballantyne Strong Successfully Completes Marcus Theatres® Full-Scale Digital Cinema Deployment in Only 45 Days
Aug 17, 2011 Marcus Theatres® Selects Ballantyne Strong for Its Full-Scale Digital Cinema Deployment, Including 570 NEC Projection Systems, Installations, Maintenance and NOC Services
Aug 11, 2011 Four Distinguished Minnesota Exhibitors Standardize on NEC Display Solutions Digital Cinema Projectors
Mar 28, 2011 Ballantyne Strong to Highlight Digital Cinema Products/Services at “CinemaCon” Convention – March 28-31 in Las Vegas – Booth 600 A
Jan 13, 2011 Ballantyne Strong Expands Asia Footprint with Orders for 250 NEC Digital Cinema Projection Systems from New Customers - Beijing Yida Jiuzhou Film and the Jinyi Group
Oct 12, 2010 NEC Projectors Selected by Dickinson Theatres for Full Digital Cinema Conversion
Oct 7, 2010 Ballantyne Debuts State-of-the-Art Network Operations Center (NOC) to Provide Customers with 24/7 Remote Monitoring and Servicing of Their Digital Systems
Sep 7, 2010 Chunky’s Cinema Pub Chooses Ballantyne Strong for its Turnkey Digital Cinema Deployment
Jul 19, 2010 Cine Planet and Cines Movieland Purchasing Additional NEC Digital Cinema Projectors and Screens from Ballantyne Strong for Peru and Chile Circuits
Jul 15, 2010 Ballantyne Strong to Significantly Enhance Cinema Screen Production Capacity Through $6 Million Expansion Program
Jul 7, 2010 Ballantyne Strong Secures New Order for 60 NEC Digital Cinema Projectors in China
Jun 4, 2010 Caribbean Cinemas Expands Digital Footprint with Purchase of 20 NEC Digital Cinema Projectors, Servers and Screens from Ballantyne Strong
May 26, 2010 NEC Display Solutions and Southern Theatres Help Revitalize New Orleans Theaters with Digital Cinema Projectors
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