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Singapore—Dec 9, 2003

SingTel revolutionises movie distribution with its international optical fibre network

Digital movie distribution does away with courier of 35mm-reels

Singapore Telecommunications Limited (SingTel) has become the first carrier in the Asia Pacific region to facilitate the cross-border digital distribution of a newly released film.
The new Hong Kong blockbuster movie, Infernal Affairs III, will be distributed to Shaw Lido Cineplex in Singapore directly from Hong Kong, using SingTel's Asynchronous Transfer Mode (ATM) service, in time for the movie’s Singapore gala premiere on 10 December 2003.
About 80Gb video data will be transmitted digitally between the two cities via SingTel’s international optic fibre network, and delivered directly to the digital movie server at the Cineplex. Those attending the premiere can look forward to experiencing the latest in digital cinema technology with enhanced picture quality and sound.
Mr Thomas Yeo, SingTel’s Vice President of Corporate Business Marketing, said: “This is the first time in Asia’s movie history that a film is distributed digitally over a telecom carrier's international fibre optic network.
“Dispatching physical 35mm movie reels requires time and money from reel duplication and courier costs. At the same time, movie distributors are exposed to potential piracy risks as a result of the time lag. The quality of the film may also suffer from repeated use of the reels.
“We see increasing use of digital movie distribution across the region and SingTel, with its extensive pan-Asian infrastructure, is well placed to serve the movie industry in this context.”
It is possible for American movie distributors to adopt this solution to distribute their movies digitally from the United States to Asian countries using SingTel’s ATM network which has a footprint that covers major cities in the world.
Mr Yeo said: “SingTel is pleased to have played its part in the Singapore premiere of Infernal Affairs III and we look forward to providing more cutting-edge and innovative solutions to our customers in the media industry. Our effort also supports Singapore’s development of its digital cinema industry and its position as a media hub.”
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SingTel’s ATM service supports video, voice and data transmission over a single communication network and is ideal for organisations that need robust and resilient multi-site connections across boundaries.
Directed by Alan Mak and Andrew Lau, Infernal Affairs III stars Andy Lau, Kelly Chen, Leon Lai and Tony Leung.

About Singapore Telecommunications Limited: SingTel is Asia's leading communications group with operations and investments around the world. Serving both the corporate and consumer markets, it is committed to bringing the best of global communications to customers in the Asia Pacific and beyond. With significant operations in Singapore and Australia (through wholly-owned subsidiary SingTel Optus), the Group provides a comprehensive portfolio of services that include voice and data services over fixed, wireless and Internet platforms. To serve the needs of multi-national corporations, SingTel has a network of 37 offices in 19 countries and territories throughout Asia Pacific, Europe and the United States. These offices enable SingTel to deliver reliable and quality network solutions to its customers, either on its own or jointly with local partners. The Group also has major investments in Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand. Together with its regional partners, SingTel is Asia’s largest multi-market mobile operator, serving more than 185 million customers in eight markets. SingTel employs more than 20,000 people worldwide and had a turnover of S$14.84 billion (US$10.05 billion) and net profit after tax of S$3.96 billion (US$2.68 billion) for the year ended 31 March 2008. Singapore Telecommunications Limited Directory page

Source:

Singapore Telecommunications Limited ()

Mentioned:

Shaw Organization ()

Countries:

Singapore

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