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Las Vegas NV —Mar 9, 2007

Kodak Provides Support for REAL D’s Innovative 3D ShoWest Experience

“This is the next major leap forward in unique cinema entertainment with image quality that’s breathtaking,” Kodak says.
Kodak announced today that the Kodak Content Player JMN3000 will be used to show REAL D’s 3D presentation ‘Hollywood and Beyond’ next week at Le Theatre Des Arts in the Paris Hotel in Las Vegas during the 2007 ShoWest Convention and Trade Show. The REAL D presentation will offer a glimpse into the future of 3D entertainment.

The presentation, scheduled for Thursday morning, March 15, is to exhibition and distribution executives attending ShoWest. The content will be shown on a Christie projector using Texas Instruments DLP technology.

“Kodak has a long history of innovation in motion picture entertainment, but we were absolutely blown away by the lifelike quality that REAL D delivers,” said Bob Mayson, Kodak’s general manager of Digital Motion Imaging. “We’re proud to be working with them because REAL D systems provide experiences that really aren’t available anywhere else.”

In the demonstration, REAL D will show motion picture content, as well as alternative content never before seen in the cinema.

“We have almost 700 REAL D systems installed worldwide today.” said Joseph Peixoto, President, Worldwide Cinema, REAL D. “Beyond the excitement of cinema, alternative content opens up a whole new world of possibilities. We prepared this presentation just to show what the system is capable of delivering – entertainment that brings audiences to theatres not just to see a movie, but to have a unique experience.”

Led by the success of REAL D, exhibitors and distributors are increasingly becoming interested in 3D due to its popularity and track record in building revenue.

From an audience point of view, REAL D delivers stunning images at the equivalent frame rate of 144 images a second, resulting in a sharp picture with smooth motion, making feature-length 3D movies more enjoyable.

From a studio’s viewpoint, on a per-screen basis, a 3D movie attracts approximately three times as many people as 2D because movie-goers find 3D to be a more lifelike experience.

Moreover, 3D movies play for a longer period of time; and ticket prices are slightly higher due to the premium experience. REAL D also is uniquely positioned to show alternative content, such as sports and concerts, in theatres, further driving traffic for exhibitors.

“We’re connected to REAL D on a worldwide basis,” said Mayson, “using our systems to drive their systems to provide a complete solution to exhibitors who are discovering that 3D seems to speak an international language. It’s potent and popular everywhere.”

“We’ve shown all the 3D movies that have been available, with more to come,” said Peixoto. “Now, in our Las Vegas demonstration, we’re pleased to be working with Kodak who provides a complete solution to give audiences a quick peek into the future of cinematic entertainment.”

About Kodak's Entertainment Imaging: Kodak’s Entertainment Imaging business is the world leader in providing motion picture film and imaging products, services, and technology for the professional motion picture and exhibition industries. Kodak's Entertainment Imaging Directory page

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