Cinema Technology Sep. 27, 2023
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USHIO manufactures the highest-quality digital cinema projection bulbs available.

USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps.

USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

Recent News:
Apr 4, 2023 Ushio Appoints Koji Naito as New Chairman and Chief Executive Officer of Christie
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Ushio America Logo
Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging and life sciences, and parent company to Christie®, the leader in audio and visual technologies, today jointly announce the appointment of Koji Naito as the new chairman and CEO of Christie Digital Systems, globally.

Dec 9, 2018 New LUMINITY Series by USHIO Saves the Xenon Heyday Worldwide
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USHIO, one of the largest and most trusted names in the manufacturing of high-pressure xenon lamps today, proudly introduces the LUMINITY series.  LUMINITY is the result of a substantial R&D effort that extends the lifespan of numerous xenon lamps with additional working hours between 100-500 hours.

Aug 11, 2016 Ushio America Announces Partnership with Matex Controls
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Ushio America, Inc. is pleased to announce partnership with Matex Controls, leader in software development for Building Management System. Their unique Virtual Energy Management System (VEMS®) platform, designed specifically for cinema buildings in mind, offers energy savings of more than 25% over time. VEMS presents the new possibilities of their innovative method of saving energy in buildings, especially cinemas.

May 27, 2016 Ushio and Vue Announce A 3-Year Strategic Partnership for Xenon-Lamps
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USHIO, the world-leading manufacturer of Xenon lamps, and VUE, one the largest cinema group in the world and a leader in the premium entertainment cinema sector, announced that they have established a strategic partnership aimed to enable future growth.




Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
 
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

Recent News:
Sep 19, 2023 Arts Alliance Media Powers San Sebastián International Film Festival for the Ninth Consecutive Event
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, has extended their software partnership with the prestigious San Sebastián International Film Festival (SSIFF) to enable Producer and Screenwriter to manage all content and scheduling for a ninth consecutive event.

Sep 6, 2023 Arts Alliance Media Agree MX4D Partnership with Lotte Cinema and AMPA
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has agreed a significant MX4D partnership with Lotte Cinema, the second largest multiplex cinema chain in Korea, and AMPA, a Korean cinema technology integrator.

Sep 5, 2023 Arts Alliance Media Supports Toronto International Film Festival with Lifeguard and Screenwriter Solutions
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, has agreed a new software partnership with the celebrated Toronto International Film Festival (TIFF), the world’s largest public film festival, enabling Lifeguard and Screenwriter to monitor and optimize all hardware, consumables, and screenings.

Aug 8, 2023 Arts Alliance Media Agree Screenwriter Partnership with ShowPlace ICON Theatre & Kitchen
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, has announced a new Screenwriter partnership with ShowPlace ICON Theatre & Kitchen, an industry-leading movie-theatre company in the United States.




SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. 

SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. 

SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

Recent News:
Sep 14, 2023 Sharp/NEC returns as partner to the 71st edition of the San Sebastián International Film Festival
Sharp NEC Display Solutions, Ltd. Logo
Sharp NEC Display Solutions Europe will again be supporting the San Sebastián International Film Festival (SSIFF), taking place from 22 to 30 September 2023.

Jul 4, 2023 Sharp/NEC to Support Festival Cinéma Paradiso Louvre as Technology Partner
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Sharp NEC Display Solutions Europe will support the fourth edition of the Festival Cinéma Paradiso taking place from 6 to 9 July 2023 in the majestic Cour Carrée of the Louvre.

Sep 13, 2022 Sharp/NEC Returns as Partner to the 70th Edition of the San Sebastián International Film Festival
Sharp NEC Display Solutions, Ltd. Logo
Sharp NEC Display Solutions Europe will be supporting the jubilee edition of the San Sebastián International Film Festival (SSIFF) taking place from 16 to 24 September 2022.

Jan 4, 2022 Sharp NEC Display Solutions Introduces NC1843ML Blue Laser Projector
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Sharp NEC Display Solutions, a global leader in the projector and display market, today announced the availability of the NC1843ML laser projector, the newest addition to its digital cinema projection series. The NC1843ML is the ideal projection solution for theaters with small and medium screens, and is also suitable for museum, house of worship, and art exhibit applications.




welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.


Recent News:
Sep 18, 2023 Cinionic Debuts New Cinema Screen Designed for Laser-Powered Theaters
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Cinionic, a Barco company, and global leader in laser cinema technology, announced today the debut of its new cinema screen designed for laser-powered auditoriums. The Cinionic Laser Screen 2.4 amplifies the power of laser projection through optimized efficiency and enhanced onscreen movie presentation.

Jul 13, 2023 Cineplex Germany names Cinionic as Preferred Partner for Laser Renewal
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Cinionic, the leader in laser cinema, announces a new preferred partnership designation by Cineplex Deutschland, Germany’s largest exhibitor, through 2026. As part of the deal, Cinionic will drive the technology renewal for the circuit, bringing Laser Projection by Cinionic to over 100 screens over the next three years.

Jun 20, 2023 Vue International and Cinionic Advance Sustainable Cinema in Italy at the Space Cinemas
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Cinionic, the leader in laser cinema, and The Space Cinemas, a division of Vue International, announce plans to bring Laser Projection by Cinionic to 114 screens across Italy.

Jun 15, 2023 Cinionic Drives a Cinematic Revolution, Marks Five Years as Leaders in Laser Projection
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Cinionic, a Barco company and global leader in laser cinema technology, celebrates its fifth anniversary and milestone in its ongoing mission to advance the theatrical experience worldwide.




GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors.
 
GDC's products and solutions meet the highly demanding performance, security and reliability requirements established by motion picture studios.

Recent News:
Sep 19, 2023 NCG Cinema Selects GDC to Ensure Images and Audio Meet Filmmaker’s Intent
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GDC Technology Limited, (GDC) a leading global provider of digital cinema solutions, announced today it has signed a three-year agreement with NCG Cinema to be the provider of digital cinema media servers.

Jul 6, 2023 Classic Cinemas Selects GDC as Exclusive Provider to Playback Digital Content
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GDC Technology Limited, (GDC) a leading global provider of digital cinema solutions, announced today it has signed an agreement with Classic Cinemas to be the exclusive provider of digital cinema media servers.

Jul 5, 2023 Unilumin Receives DCI Certification for Its UC-A42 LED Direct View Cinema Screen
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Unilumin Group Co., Ltd (stock code 300232) a global leading LED application products and integrated solutions provider dedicated to LED product development, manufacturing, sales and after-sales service based in Shenzhen, China announced today that the company’s third LED direct view cinema screen, measuring 14 meters with 4K resolution, passed the Compliance Test Plan (CTP) and received DCI compliance with GDC’s SRC-7500 IMB.

Jun 20, 2023 Kinowelt Cinemas Choose GDC Enterprise Software and Cinema Automation to Stream Content at Lightning Speed
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that renowned German independent cinema chain Kinowelt will deploy the industry’s highest degree of cinema automation – Cinema Automation CA2.0 designed to fully automate the cinema operations for perfect presentation while significantly reducing the cost associated with booth operations.




Christie is a leader in visual solutions for world-class organizations, offering diverse applications for cinema exhibitors. 

Christie, a leading innovator since 1929 and a pioneer in projection systems since 1979has established a global reputation as a quality manufacturer of display technologies and solutions for the world's cinema exhibition industry.. 

Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Recent News:
Sep 11, 2023 Christie Lights Up TIFF Venues Once Again
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Christie® is proud to renew its partnership with the Toronto International Film Festival® (TIFF) for the 23rd consecutive year. Until September 17, 2023, Christie is illuminating venues, including the Scotiabank Theatre, to help the festival recognize homegrown and international cinema.

Aug 17, 2023 Christie to Elevate Cinema Experience for Chinese Audiences at BIRTV
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Christie® will elevate the cinema experience for Chinese audiences with industry-leading cinema solutions ideal for both mainstream and Premium Large Format (PLF) auditoriums at the Beijing International Radio, TV and Film Exhibition (BIRTV), to be held at the China International Exhibition Center from August 23-26.

Aug 3, 2023 Christie to Serve as Official Technology Partner of Big Cine Expo 2023
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Christie®, the leader in inspiring exceptional experiences, is proud to announce its ongoing partnership with Big Cine Expo 2023 as the event’s official technology partner for the sixth consecutive year.

Jul 19, 2023 Christie Supplies RGB Pure Laser Projectors to Cineplex Germany
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Christie® is pleased to announce it has signed a multi-year agreement to supply its RGB pure laser projectors to Cineplex Germany. Work is underway to install RGB pure laser projectors as part of the agreement, which will operate until 2026.




AEGISOLVE provides a one-stop-shopping experience for digital cinema security compliance (i.e. FIPS and DCI CTP) to digital cinema technology manufacturers across the globe.  

AEGISOLVE has completed the majority of DCI CTP Validations including Digital Cinema Projectors, Image Media Blocks, Screen Management Systems, and Direct View Displays.  

Recent News:
Apr 18, 2023 AEGISOLVE Launches a Series of eBooks on Digital Cinema Security
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AEGISOLVE, a leading provider of cybersecurity compliance testing solutions for the digital cinema industry, is proud to announce the publication of three new eBooks relevant to improving security and compliance standards for digital cinema equipment.

Jun 18, 2012 Christie Integrated Media Block (IMB) Achieves DCI Compliance for 2K and 4K Content
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Aegisolve, Inc. Logo
Ready for the high frame rate (HFR) revolution with the ultimate in reliability and compatibility, Christie® announced that its new Integrated Media Block (IMB) has been validated as DCI-compliant by Aegisolve, one of only three entities in the world fully licensed for compliance testing by the Digital Cinema Initiatives, LLC (DCI).

Jan 10, 2012 Digital Cinema Initiatives, LLC, Signs Additional Licensing Agreement for Compliance Testing
Aegisolve, Inc. Logo
Digital Cinema Initiatives, LLC (DCI) announced today that it has signed a licensing agreement for compliance testing with Aegisolve, Inc. in the United States. Aegisolve joins CineCert in the US and Keio University in Japan as the third compliance entity to perform testing to determine whether manufactured digital cinema equipment and products are compliant with DCI's Digital Cinema System Specification (the DCI Specification).




LG Miraclass, the DCI-certified cinema LED screen will revolutionize the way you experience movies. 

LG Miraclass is more than just a technology upgrade, it's an opportunity to transform your theater into a space for imagination, creativity, and community. Join us on this journey into a new world of cinema, where the theater becomes a destination beyond entertainment.

Recent News:
Feb 9, 2023 LG Cinema LED Screen ‘LG Miraclass’ Brings Immersive Viewing Experience to Theaters
LG Electronics Business Solutions  Logo
LG Electronics (LG) announced the launch of its new LED screen brand for cinemas, LG Miraclass. Ideal for theater operators eager to present moviegoers with new, premium services and immersive viewing experiences, LG’s latest lineup of LED screens delivers realistic images with natural colors and deep blacks.


Industry Partners



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.
Recent News:
Oct 11, 2022 ICTA and the Cinema Foundation Form Partnership
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The International Cinema Technology Association (ICTA) and The Cinema Foundation have signed a Memorandum of Understanding to work together to foster and maintain professional and business relationships among their members and all segments of the motion picture industry, disseminate technical industry information through educational programming, and evaluate and improve technical industry standards.

Jun 13, 2022 ICTA Announcement of 2022 EMEA Award Winners
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The International Cinema Technology Association (ICTA) today announced the 2022 winners of the ICTA EMEA Awards, celebrating technological leadership, design and innovation in the cinema exhibition sector. The award winners are Le Grand Rex, Paris (Classic Cinema of the Year), UGC Ciné Cité Part-Dieu, Lyon (New Build Cinema of the Year) and Cineworld, Belfast (Best Cinema Refurbishment of the Year). Rolv Gjestland of Film & Kino Norway will be presented with a special recognition award to celebrate his contributions to cinema design, presentation excellence and international collaboration in cinema.

Oct 4, 2021 Strong / MDI Congratulates Partner Kinepolis Leidschendam
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Strong/MDI Screen Systems, Inc., a Ballantyne Strong, Inc. (NYSE American: BTN) company, and a leader in projection screen manufacturing and optical coating development, congratulates its partner Kinepolis Leidschendam in winning the ICTA EMEA New Build Cinema of the Year Award.

Aug 11, 2021 GDC Receives “Manufacturer of the Year” Teddy Award 2020 from the International Cinema Technology Association
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ICTA Logo
GDC Technology Limited (‘GDC’), a leading global provider of  digital cinema solutions, is pleased to announce it received the International Cinema Technology  Association (ICTA) Teddy Award 2020 for Manufacturer of the Year.




The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​


Recent News:
Jun 19, 2023 Celebrating European Cinema at CineEurope 2023
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CineEurope Logo
Welcoming delegates at the opening ceremony of this year’s CineEurope, Phil Clapp and Laura Houlgatte, President and CEO respectively of the European cinema trade grouping UNIC, today celebrated the unique appeal of the Big Screen experience.

May 24, 2023 Cinionic Named Official Cinema Projection Provider Of CineEurope 2023
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Cinionic Logo
CineEurope Logo
Cinionic, the global leader in laser cinema technology, has partnered with the Film Expo Group to become the Official Cinema Projection Provider of CineEurope for the fifth year in a row. All projection equipment in the CCIB Auditorium will be supplied by Cinionic, powering the studio product presentations and screenings with Laser Projection by Cinionic.

Apr 5, 2023 Hans-Joachim Flebbe to Receive 2023 UNIC Achievement Award
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CineEurope Logo
HANS-JOACHIM FLEBBE, Founder and Managing Director of Astor Film Lounge and Zoo Palast, has been named as the 2023 recipient of the UNIC Achievement Award, given each year in recognition of outstanding dedication and service to European cinema exhibition. The Award will be presented as part of the CineEurope Awards Ceremony on Thursday 22 June at the Centre de Convencions Internacional de Barcelona (CCIB) in Barcelona, Spain.

Jun 20, 2022 Celebrating the Big Screen Experience at CineEurope 2022
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Phil Clapp and Laura Houlgatte, President and CEO respectively of the International Union of Cinemas (UNIC), the European cinema trade grouping, today celebrated the Big Screen experience and the positive recovery results around Europe and globally at CineEurope 2022.


Shows & Events



CinemaCon 2024 will be held April 8-11 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 

Recent News:
Nov 6, 2020 CinemaCon 2021 Moves to August 23-26
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CinemaCon 2021, originally scheduled for April 26-29 at Caesars Palace in Las Vegas, has been rescheduled for August 23-26, 2021, it was announced today by CinemaCon Managing Director Mitch Neuhauser.

Mar 11, 2020 Statement Regarding Cancellation of CinemaCon 2020
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It is with great regret we are announcing the cancellation of CinemaCon 2020.

Mar 13, 2019 Susie Beiersdorf, Vice President of Sales, Cinema - the Americas, Christie, to Receive Inter-Society’s Ken Mason Award
Christie Logo
CinemaCon Logo
Cinema-industry veteran Susie Beiersdorf, Vice President of Sales, Cinema – The Americas, Christie, has been selected as the 2019 recipient of the Ken Mason Inter-Society Award. The Ken Mason Award honors an individual who has made outstanding long-term contributions leading to the overall improvement of the motion picture experience. The announcement was made today by Paul Holliman, President, The Inter-Society for the Enhancement of Cinema Presentation, Inc. Beiersdorf will receive the award at a ceremony held at CinemaCon in Las Vegas on April 4.

Jan 29, 2019 Celebration Cinema’s John D. Loeks to Receive 2019 NATO Marquee Award at CinemaCon®
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The National Association of Theatre Owners (NATO) will honor John D. Loeks, Chairman of Studio C, with the 2019 NATO Marquee Award during this year’s CinemaCon. It was announced today by Mitch Neuhauser, Managing Director of CinemaCon.




CineAsia 2023 has been scheduled for Dec 4-7, 2023 in Bangkok.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  
Recent News:
Nov 2, 2020 Film Expo Group and Presenting Sponsor, Cinionic, Announce the 2020 CineAsia On-Line Schedule of Events
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CineAsia 2023 Logo
The Film Expo Group and presenting sponsor Cinionic, the Barco, CGS, and ALPD cinema joint venture, are pleased to announce the 2020 CineAsia Conference & Trade Show Schedule of Events. In consideration of COVID-19, this year’s convention is entirely online, running November 4 & 5, 2020.

Feb 6, 2020 Cineasia Reclaims Bangkok as Site for Cineasia 2020
CineAsia 2023 Logo
The Film Expo Group is pleased to officially announce that CineAsia is relocating to Bangkok, Thailand from 7-10, December, 2020. The venue will be the Royal Paragon Halls at the Siam Paragon Mall with screenings and presentations at the Paragon Cinema.

Jul 24, 2019 Dinh Thi Thanh Huong to Receive Distributor of the Year at CineAsia 2019
CineAsia 2023 Logo
Dinh Thi Thanh Huong, Vice Chairwoman of Galaxy Media and Entertainment JSC will receive the “Distributor of the Year” Award at the CineAsia Awards Ceremony on Thursday, 12 December 2019 at the Grand Hyatt in Hong Kong.

Jun 26, 2019 Lumière Pavilions to Receive “Exhibitor of the Year” Award at CineAsia
CineAsia 2023 Logo
Lumière Pavilions will receive the “Exhibitor of the Year” Award at the CineAsia Awards Ceremony on Thursday, 12 December 2019 at the Grand Hyatt, Hong Kong. The award will be accepted by Jimmy Wu, Founder, Chairman and CEO and Jane Shao, Founder, President of Lumière Pavilions.




CineEurope 2023, has been scheduled for June 19-22, 2023 in Barcelona. 

CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

Recent News:
Jun 19, 2023 Celebrating European Cinema at CineEurope 2023
UNIC Logo
CineEurope Logo
Welcoming delegates at the opening ceremony of this year’s CineEurope, Phil Clapp and Laura Houlgatte, President and CEO respectively of the European cinema trade grouping UNIC, today celebrated the unique appeal of the Big Screen experience.

May 24, 2023 Cinionic Named Official Cinema Projection Provider Of CineEurope 2023
UNIC Logo
Cinionic Logo
CineEurope Logo
Cinionic, the global leader in laser cinema technology, has partnered with the Film Expo Group to become the Official Cinema Projection Provider of CineEurope for the fifth year in a row. All projection equipment in the CCIB Auditorium will be supplied by Cinionic, powering the studio product presentations and screenings with Laser Projection by Cinionic.

Apr 5, 2023 Hans-Joachim Flebbe to Receive 2023 UNIC Achievement Award
UNIC Logo
CineEurope Logo
HANS-JOACHIM FLEBBE, Founder and Managing Director of Astor Film Lounge and Zoo Palast, has been named as the 2023 recipient of the UNIC Achievement Award, given each year in recognition of outstanding dedication and service to European cinema exhibition. The Award will be presented as part of the CineEurope Awards Ceremony on Thursday 22 June at the Centre de Convencions Internacional de Barcelona (CCIB) in Barcelona, Spain.

Jul 6, 2021 Odeon Cinemas Group to Receive “International Exhibitor of the Year” Award at CineEurope 2021
UNIC Logo
CineEurope Logo
ODEON Cinemas Group has been named as the 2021 recipient of the “International Exhibitor of the Year” award at CineEurope. The award will be presented to Mark Way, President of AMC Europe and Managing Director ODEON Cinemas Group, and Juan Antonio Gomez, Chief Partnership and Content Officer, as part of the CineEurope Awards Ceremony hosted by the Coca-Cola Company on Thursday, October 7, at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.




ShowEast 2023 is scheduled to be held in Miami from Oct 23-26, 2023 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.

ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind.

Recent News:
Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
Christie Logo
ShowEast Logo
Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.


Oct 10, 2019 Women in Exhibition (WIE) Builds Momentum at ShowEast 2019
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Women in Exhibition (WIE) that launched during last month’s mid-western Geneva Convention, where founding members led a panel on women’s leadership, are excited to expand their industry outreach heading into this year’s ShowEast, October 14-17, 2019.    

Oct 26, 2018 CJ 4DPLEX Wins 2018 ShowEast “Innovator of the Year” for ScreenX
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CJ 4DPLEX (www.cj4dx.com), the world's leading cinema technology company, announced today that the Film Expo Group has selected the company for the ShowEast “Innovator of the Year.” The organization will present the award and honor Brandon Choi, CEO of CJ 4DPLEX America, as a part of the ShowEast Awards Ceremony on Thursday, October 25 at the Loews Miami Beach Hotel.



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LOS ANGELES and REDMOND, Wash.—Apr 3, 2003

Landmark Theatres and Microsoft Create the Largest Digital Cinema Circuit in the United States

Windows Media 9 Series Expands Opportunity for Independent Distributors and Filmmakers With Tangible Cost Savings and Flexibility
Today Landmark Theatres and Microsoft Corp. announced that they are equipping 177 screens in all 53 Landmark Theatres across the United States with digital cinema playback systems based on Microsoft® Windows Media® 9 Series. This unprecedented agreement represents the largest digital cinema theater circuit installation to date in the United States.

For the first time, a critical mass of the independent film industry's infrastructure will be wired for digital distribution. This helps address the escalating costs of releasing theatrical films, which weighs heaviest on the independent sector, as it must pay the same costs to release a film as the major studios. The creation of a complete digital alternative represents a major breakthrough in these economies that will help guarantee greater diversity and access to the marketplace for independent filmmakers and distributors alike.

"Landmark's mandate has always been to build an alternative infrastructure dedicated to the enhancement and proliferation of independent film," said Bert Manzari, executive vice president of Landmark Theatres. "We exhibit over 250 films a year, and all too many of these films succeed or fail due to market economics rather than artistic accomplishment."

The newly outfitted theaters will be able to screen films encoded digitally in Windows Media 9 Series, which enables high-resolution, theater-quality experiences with up to 7.1 channel surround sound. The network rollout is expected to be completed by the end of this year.

"Landmark Theatres' commitment to specialty film and its established leadership in the independent exhibition space offers Microsoft the perfect opportunity to demonstrate its ongoing commitment to the independent film community," said Dave Fester, general manager of the Windows Digital Media Division at Microsoft. "Moviegoers get the high-quality theatrical experience of Windows Media 9 Series, while producers and distributors benefit from the cost savings associated with mastering and releasing films digitally."

Landmark President and CEO Paul Richardson was a featured presenter at a symposium on digital cinema at this year's Sundance Film Festival. "What has impressed me most is the enormous breadth of interest in digital cinema that has been generated since the festival. I've been contacted by key distributors, investment bankers and members of the creative community, all of whom want to know when we can deliver a complete solution to digital distribution," Richardson said. "I believe that we will look back at this moment as one when we were able to fundamentally change the business model in a way that will allow far more of these films to compete successfully."

Working with Microsoft and Landmark to deploy the network will be Digital Cinema Solutions (DCS). DCS will supply its solution, the Cinema System, which has powered the BMW Films Digital Cinema Series in 25 theaters since November 2002. The DCS Cinema System employs a networked PC architecture that integrates into existing theater infrastructure. Once the network is in place, Windows Media 9 Series allows films to be sent to theaters over private networks, on CD-ROM or on DVD-ROM, all protected with Windows Media Digital Rights Management technology.

"The independent film space has largely been ignored by digital cinema," said Jim Steele, president of DCS. "The small, current base of digital cinema installations targets the largest screens and multiplexes focused on mainstream Hollywood blockbusters. The program announced today by Landmark and Microsoft will change all that because it creates a nationwide network of independent digital cinemas, effectively solving the 'chicken and the egg' problem for the independent film community by allowing them to move forward for the first time with wide-scale digital distribution."

 



About Microsoft Corporation: Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software -- any time, any place and on any device. Microsoft Corporation Directory page
About Landmark Theatres: Since its founding in 1974, Landmark has grown to 52 theatres, 252 screens in 27 markets. Landmark is known for both its award-winning historic theatres, such as the Tivoli in St. Louis and the Inwood in Dallas, and its more contemporary theatres, including its flagship theatre, The Landmark in Los Angeles, The Landmark at 57 West in New York City, E Street Cinema in Washington, DC, and The Landmark Theatre Greenwood Village in Denver's Tech Center. Landmark Theatres Directory page

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