Cinema Technology Jan. 31, 2023
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Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.

AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  

welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.

GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.

SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Industry Partners

The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​

The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.

The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.

For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 

Shows & Events

ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.

CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at

CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

CinemaCon 2023 has been scheduled for 24-27 April 2023 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 

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PARK CITY, Utah—Jan 15, 2004

Microsoft and Sundance Film Festival Announce Screenings of Five Full-Length Feature Films in Windows Media 9 Series

'BAADASSSSS!,' 'Carandiru,' 'Open Water,' 'Sky Blue' and 'Speak' Will Be Digitally Projected at the 2004 Sundance Film Festival

At today's opening of the 2004 Sundance Film Festival, Microsoft Corp. (Nasdaq: MSFT) and the Sundance Institute announced that five full-length feature films will screen digitally at the festival using Microsoft(R) Windows Media(R) 9 Series. For the third year in a row, Windows Media is supporting the Sundance Film Festival, and this year the following films will be screened in Windows Media 9 Series: "BAADASSSSS!," starring David Alan Grier, Ossie Davis and co-writer/director Mario Van Peebles, who is starring as his father, co-writer and acclaimed filmmaker Melvin Van Peebles; "Carandiru" from Academy Award-nominated director Hector Babenco; "Open Water," from writer/director Chris Kentis; "Sky Blue," a groundbreaking high-definition, multilayered animation epic from Moon-saeng Kim and English version from Sunmin Park; and "Speak," from writer/director Jessica Sharzer, starring Kristen Stewart, Steve Zahn and Elizabeth Perkins.

In addition, Microsoft today announced the creation of an independent film Web site on, dedicated to showcasing indie films and filmmakers. Windows Media 9 Series provides moviegoers with the high-quality theatrical experience they are accustomed to, while offering producers and distributors the cost savings associated with mastering and releasing films digitally.

"Microsoft's Windows Media 9 Series helps deliver extraordinary images and sound to the cinema screen and enhances the overall film-going experience at the 2004 Sundance Film Festival," said Ian Calderon, director of Digital Initiatives for the Sundance Institute. "Microsoft's elegant technology has emerged as a creative and practical tool, and it demonstrates the company's continued commitment to the independent film community."

"Over the past decade digital production and editing tools have offered independent filmmakers at the Sundance Film Festival and beyond the flexibility and cost-savings that have allowed them to achieve what was formerly unavailable," said Dave Fester, general manager of the Windows(R) Digital Media Division at Microsoft. "With Windows Media 9 Series, Microsoft is providing a high-quality digital exhibition format that provides filmmakers with an entire end-to-end digital process -- from the shooting of the film through big-screen exhibition -- all without the need for expensive film mastering."

Using its specialized Cinema System, Digital Cinema Solutions will digitally project the films in Windows Media 9 Series using HP Workstation xw4100 systems. Windows Media 9 Series joins traditional 16 mm, 35 mm and HDCAM as a recognized format used in screening films at the Sundance Film Festival this year.

In conjunction with the screenings at the Sundance Film Festival, Microsoft will host two technical workshops at the Digital Center on Main Street in Park City. One workshop will be held in conjunction with Avid Technology Inc. and HP; the second, presented by Microsoft, will cover digital film solutions ranging from digital filmmaking and distribution to applications for digital dailies and encoding and projection for the big screen. Classes with Avid and HP will be held Jan. 17 through Jan. 22 at 10:30 a.m., 1 p.m., 2:15 p.m. and 3:45 p.m., and will feature Avid Xpress(R) Pro with Avid Mojo(TM), PowerProduction StoryBoard Artist, Panasonic 24p DV cameras and Windows Media 9 Series, all running on HP Workstation xw4100 systems. Members of the press are invited to attend a special version of the class Monday, Jan. 19 from 6:30-7:30 p.m. Microsoft's digital film solutions workshop will be held Monday, Jan. 19 from 12:30-2 p.m. in the Digital Center

About Microsoft Corporation: Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software -- any time, any place and on any device. Microsoft Corporation Directory page

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