Dolby Laboratories, Inc. (NYSE: DLB) announced today at ShoWest 2008 that Shanghai Film Group Corporation (SFG) and UFO India Limited have selected Dolby Laboratories to bring more digital cinema systems to China and India.
“Both SFG and UFO are at the forefront of cinema technology in Asia,” said John Iles, Vice President, Cinema, Dolby Laboratories. “Dolby is excited to provide them with Dolby Digital Cinema products and services, and we look forward to building and continuing our strong relationships to assist them in evolving cinema entertainment throughout China and India.”
In China, SFG has agreed to purchase 100 Dolby® Digital Cinema Systems to be installed in its Shanghai United Cinema Line, one of most influential cinema circuits across the provinces and cities of China. In addition, SFG to date has installed Dolby 3D Digital Cinema at its Chengdu Theatre.
“Quality, reliability, and compatibility with international technologies are the reasons we selected Dolby Digital Cinema,” said Mr. Ren Zhonglun, President of SFG. “SFG and Dolby have been working together for more than 20 years. Thanks to this collaboration, SFG is properly aligned with the entire cinema ecosystem, bringing Chinese moviegoers closer to the world through our offerings.”
Broadening its digital deployment penetration in Asia, Dolby has also signed an agreement with UFO, a leading distributor in India. Under the agreement, UFO purchased a limited number of Dolby Digital Cinema servers, and has the option to purchase additional Dolby Digital Cinema servers as needed, in order to create a screen base for Hollywood movies in India.
“We are happy and proud to be associated with Dolby in bringing the 2K digital cinema technology into India,” said Rajesh Mishra, CEO of UFO India Ltd. “As a technology provider, we found it important to cater to the Hollywood studios, which require DCI-compliant systems for accepting Hollywood content. Dolby, with its world-class technologies and expertise, will provide cutting-edge benefits to the 2K digital cinema scenario.”
For 35 years, Dolby has been working closely with exhibitors, movie producers, and studios worldwide. This effort shows Dolby’s commitment to making the cinema experience more vibrant, enjoyable, and impressive. With Dolby Digital Cinema, SFG and UFO are now positioned to deliver a high-level cinematic experience to moviegoers.