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Los Angeles —Mar 13, 2008

RealD 3D Biggest and Brightest at ShoWest

3D Cinema Leader RealD Uses RealD XL Technology to Bring Digital 3D to Larger Screens Than Ever Before

RealD 3D, the global leader in 3D, continued its innovations in 3D cinema at the ShoWest film conference with spectacular demonstrations of its RealD XL larger-screen technology, which allows RealD's next-generation 3D experience to reach screens over 60 feet wide with a single projector.  RealD XL was first unveiled at the November 5, 2007 premiere of Paramount Pictures' Beowulf in Los Angeles.

On Tuesday , DreamWorks Animation chairman and CEO Jeffrey Katzenberg presented a sneak preview of the studio's Monsters vs. Aliens (releasing March 27, 2009 through Paramount) along with a special 3D clip of DreamWorks's 2D summer film Kung Fu Panda, both in RealD 3D, at the Paris Las Vegas Theatre Des Arts. The clips were shown on the Des Arts's 60-foot screen utilizing RealD XL with a single DLP projector and impressed nearly 2,000 convention-goers with the depth, clarity, and color of the 3D visuals. Mr. Katzenberg said, "The proprietary tools and techniques that we've developed as a part of our 3D initiative and the use of Real D's groundbreaking XL technology together allowed us to project onto the silver screen 3D images with unprecedented clarity during Tuesday's ShoWest presentation."

Wednesday at ShoWest, New Line Cinema and RealD screened New Line's summer tentpole,  Journey to the Center of the Earth 3D  (releasing July 11, 2008), also at the Theatre Des Arts , in RealD 3D utilizing RealD XL. New Line Cinema President of Domestic Distribution David Tuckerman said, "We were thrilled to screen Journey in its entirety in RealD 3D to ShoWest attendees. The film looked great on the extra-large screen- bright, sharp, and colorful- and the audience was blown away."

RealD 3D's ability to reach larger screens than any other digital 3D technology enables exhibitors to show the upcoming slate of 3D movies in their largest auditoriums, increasing both the potential audience for 3D films and incremental revenue for the exhibition community. Drew Kaza, EVP, Digital Development at Odeon-UCI Group, said, "RealD's ability to bring 3D to larger screens is great news for those of us who have embraced 3D and wish to maximize its potential in our largest auditoriums. We are thrilled that screen size is no longer a constraint of great digital 3D."

Michael Lewis, RealD 3D chairman and CEO, said, "RealD is committed to 3D cinema and to innovation. 3D is all we do - and this expertise allows us to continually upgrade our cinema technology, providing the absolute best 3D experience available. RealD XL is the latest example of that."

RealD was recently named to Fast Company's "Fast 50" Most Innovative Companies.

RealD XL will be available as a component of the RealD 3D system for larger theaters in late 2008.


About RealD:
RealD is the world’s most widely used 3D cinema technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere.  RealD was founded in 2003 and has offices in Beverly Hills; Boulder; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.
RealD Directory page
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More RealD News:
Jun 28, 2018 RealD and AMC Theatres® Extend and Renew 3D Agreement Through 2024
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Jan 18, 2017 L.A. Live’s Largest Movie Auditorium is Transformed into the “RealD Premiere Cinema” Featuring RealD’s New 70Ft Ultimate Screen
Aug 1, 2016 RealD Signs Largest Ever 3D Installation Agreement With Wanda Cinema As Companies Significantly Expand 3D Across China
Dec 11, 2014 RealD and Broadway Circuit Sign Deal to Install 3 “LUXE: A RealD Experience” Auditoriums
Dec 9, 2014 RealD Licenses Precision White Screen Technology To Harkness Screens International Limited
Sep 9, 2014 Pete Ludé Joins RealD
Aug 19, 2014 RealD Equips First Screens in Kazakhstan with RealD 3D
Jun 21, 2014 RealD Named 3D Technology Provider for the 17th Shanghai International Film Festival
Jun 17, 2014 RealD Issues Statement Regarding Misrepresentations and Misleading Claims Made by Volfoni
May 12, 2014 RealD and the Space Cinema Announce Extended Agreement Including Additional 40 RealD Cinema System Installations
Mar 24, 2014 RealD and Wanda Cinema Sign Agreement to Add 780 RealD 3D Cinema Systems Across China
Jan 9, 2014 RealD TrueImage™ Image Enhancement Technology Debuts With ‘The Hobbit: The Desolation of Smaug’
Oct 10, 2013 Cinema Park and RealD Announce Agreement to Equip Up to 200 Screens with RealD 3D Technology
Oct 10, 2013 RealD and Karo Film Sign Deal to Install 10 “Luxe: A RealD Experience” Auditoriums
Aug 22, 2013 RealD and UME International Cineplex Sign Exclusive 3D Cinema Agreement Expanding to 100 Screens Across China
Aug 7, 2013 RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal
Jun 6, 2013 RealD And Cinépolis Sign Extension Making RealD Exclusive Global 3D Technology Provider
Apr 30, 2013 RealD and Zhejiang Xingguang Cinema Circuit Sign Agreement to Install RealD 3D in 50 Cinema Auditoriums
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