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# Baird 1930

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Toronto, ON—Jul 22, 2008

Cineplex Entertainment and RealD Sign Major Agreement for 175 3D Installations

Cineplex Entertainment and RealD announced today they have signed a long-term agreement to install a minimum of 175 3D systems into Cineplex Entertainment theatres across the country by December 2009 bringing RealD’s committed screen count to well over 5,500.  The commencement of the RealD rollout is dependent upon Cineplex Entertainment entering into a digital deployment agreement to begin the conversion to digital projection.

“We are pleased to partner with RealD, the leader in 3D technology,” said Ellis Jacob, President and CEO, Cineplex Entertainment.  “There is an exciting slate of 3D films scheduled for release during the next 18 months that includes Jeffrey Katzenberg’s Monsters vs. Aliens in addition to about a dozen other 3D films and this agreement with allow us to provide even more guests across the country with the most advanced digital 3D movie-going experience possible.”

“We are thrilled to be the 3D provider of choice for Cineplex Entertainment,” said Michael Lewis, Chairman and CEO, RealD.  “The partnership brings next-generation 3D to even more cinemagoers across Canada.”  RealD is the global leader in 3D, with 90% of the worldwide digital 3D market and 97% of the domestic market.  RealD is the most advanced digital 3D experience available in cinemas. The RealD cinema experience is based upon visualization technology used by NASA and Fortune 500 companies, and utilizes a circular polarization system to create a vivid and immersive three-dimensional picture.

“2009 is truly shaping up to be the year of 3D, in which exhibitors and film studios will join together to provide moviegoers with a bigger and better experience at the theatre than ever before,” said Jeffrey Katzenberg, CEO of DreamWorks Animation (NYSE:DWA).  “By this time next year we will be closer than ever to seeing digital 3D become a mainstream reality in theatres across North America.”

“The good news just keeps coming as moviegoers get even more access to 3D screens,” said Bruce Snyder, President, 20th Century Fox Domestic Distribution.  “With Ice Age 3: Dawn of the Dinosaurs and James Cameron’s Avatar both being released in 3D next year, we’re obviously committed to the 3D format and couldn’t be more excited about RealD’s continued expansion of its 3D technology and digitalization of theatres globally.”

Cineplex Entertainment currently has 41 RealD 3D systems installed and will begin the rollout of the remaining systems into its theatres later this year to bring the total to 175.  The majority of installations are expected to be completed in time for the slate of 3D films being released in 2009.


About RealD:
RealD is the world’s most widely used 3D cinema technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere.  RealD was founded in 2003 and has offices in Beverly Hills; Boulder; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.
RealD Directory page About Cineplex Entertainment: A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada’s largest and most innovative film exhibitor, Cineplex welcomes 75 million guests annually through its circuit of 163 theatres across the country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media), amusement solutions (Player One Amusement Group) and an online eSports platform for competitive and passionate gamers (WorldGaming.com).  It also operates a location based entertainment business through Canada’s newest destination for ‘Eats & Entertainment’ (The Rec Room), and will be opening new sports and entertainment complexes in communities across the country (Topgolf). Additionally, Cineplex is a joint venture partner in SCENE, Canada’s largest entertainment loyalty program. 

Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs over 13,000 people in its offices across Canada and the United States.  To learn more visit Cineplex.com or download the Cineplex App.
Cineplex Entertainment Directory page
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