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San Francisco—Oct 2, 2008
Dolby 3D Selected for Egypt 3D: Secrets of the Mummies
Dolby’s premium 3D experience enhances museum exhibit Tutankhamun and the Golden Age of the Pharaohs
olby Laboratories, Inc. (NYSE: DLB) announced today that Dolby® 3D Digital Cinema has been selected to present Giant Screen Films’ Egypt 3D: Secrets of the Mummies, a companion 3D movie experience to the National Geographic touring exhibition Tutankhamun and the Golden Age of the Pharaohs.
“The King Tut exhibit combines entertainment and educational dynamics, delivering a unique and exciting experience to the millions of visitors expected to attend the tour,” said John Carey, Vice President of Worldwide Sales, Products, and Services, Dolby Laboratories. “It’s an honor for Dolby 3D to have been selected by Giant Screen Films to present the movie Egypt 3D developed to accompany the exhibit.”
Dolby will maximize the Dolby 3D experience with Dolby Digital Cinema servers and Dolby DMA8Plus Digital Media Adapters, bringing a stunning and realistic 3D visual and 5.1 surround sound experience to Egypt 3D. Barco was selected to provide its DP-2000, Dolby 3D equipped projectors featuring Texas Instruments Digital Light Processing™ (DLP) technology.
“Giant Screen Films was particularly focused on presentation quality as we looked to convert Egypt 3D into a digital 3D experience for Tutankhamun and the Golden Age of the Pharaohs, a premiere exhibition,” said Andy Wood, Vice President of Business Development, Giant Screen Films. “The premium Dolby 3D system was a natural choice for us. We expect that many viewers will experience digital 3D for the first time, so we needed the clarity and depth to really pack a punch. Dolby 3D and Dolby 5.1 really came out on top. I can’t think of a better way to take audiences to Egypt!”
The Tutankhamun and the Golden Age of the Pharaohs tour, organized by National Geographic and Arts and Exhibitions International with cooperation from the Egyptian Supreme Council of Antiquities, starts on October 3, 2008 at the Dallas Museum of Art, followed by additional US and international cities.
“Tutankhamun and the Golden Age of the Pharaohs has experienced tremendous success and has attracted five million visitors in five cities,” said Bryan Harris, Vice President of Marketing and Sales, Arts, and Exhibition International. “Being able to offer exhibition-goers the chance to view Egypt 3D in Dolby 3D Digital Cinema allows for a deeper exhibition experience and is yet another way for visitors to be wowed.”
Additional information on Dolby 3D and Egypt 3D: Secrets of the Mummies can be found at www.kingtut.org/home. For more information on Dolby 3D, visit www.dolby.com.
About Dolby 3D Digital Cinema
Dolby 3D Digital Cinema technology provides an efficient and flexible solution designed to deliver a superior 3D experience. Dolby 3D utilizes standard white screens, delivering a consummate 3D experience from every seat in the house. Additionally, Dolby Laboratories provides cost-effective and environmentally friendly passive reusable 3D glasses. Dolby’s 3D solution uses a unique full-spectrum color-filter technology licensed from Infitec that provides realistic color reproduction and extremely sharp images.
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About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
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