Cypress, Ca—Mar 4, 2009
Christie’s Certified Cinema Re-Seller Network Brings Digital and 3D Movie Experiences to Audiences
Christie, a global leader in visual solutions for business, entertainment and industry, is proud to announce the certification of cinema re-sellers American Cinema Equipment, Inc. (Portland, OR), Big Sky Industries (Alpha, NJ), Bruce’s Entertainment & Media Solutions (Castaic, CA), Cinema Equipment & Supplies, Inc. (Miami, FL), CLACO Equipment and Service, Inc. (Salt Lake City, UT), Integrity Entertainment Systems LLC (Niskayuna, NY) and Sonic Equipment Company (Iola, KS). From coast-to-coast, movie theatres in the United States are making key strategic investments in digital cinema so they can provide audiences with a superior movie viewing experience. Christie’s certified re-seller network is at the forefront of this digital wave, offering their technical service, expertise and Christie’s industry award winning digital cinema projectors to cinema circuits around the country.
As the world leader with more than 5,500 digital cinema installations worldwide, Christie has the most comprehensive knowledge, expertise and true understanding of the specific needs of exhibitors when they install digital projection technology. Christie has leveraged this expertise by developing the most rigorous and thorough digital cinema training and certification program available today. Under the certification program, re-sellers receive advanced training on all aspects of digital cinema projection, including specific training designed to address the unique operational environments of each installation. Christie’s cinema re-sellers graduate from the program as authorized digital cinema technicians who possess a solid technical background in projector installation, operation, maintenance and servicing.
“No other projection manufacturer has the depth of experience that we have in wide-scale digital cinema deployments. We’ve taken this knowledge and shared it with a key group of re-sellers—those who are fully dedicated to ensuring the highest levels of quality and service for their customers,” says Craig Sholder, vice-president of Entertainment Solutions at Christie.
Sholder adds, “Christie’s cinema re-sellers are key to the growth and popularity of digital cinema. Their second-to-none knowledge and expertise allow cinema circuits to deliver high-quality digital movie content to audiences that define their viewing experience by a large screen, surround sound and crisp, clear, images that deliver impact, arouse an emotion and ultimately, tell a story,” remarks Sholder.
With digital cinema roll-outs sweeping the United States, China, South Korea, Europe, Australia and Canada, the cinema industry is experiencing resurgence in 3D movie releases. The Christie CP2000 series of projectors offer 2K resolution and Christie Brilliant3D™, helping cinema circuits realize the lowest digital cinema operating costs. “Audiences are willing to pay premium ticket prices and with increased sales at the concession stand, digital and 3D capable projectors are the best value proposition for theatres,” adds Sholder. “Christie’s cinema re-sellers deliver that value and they will continue to play a pivotal role in driving the growth of digital and 3D cinema,” says Sholder.