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develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades
has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.
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Wootton Bassett—Jun 18, 2009
BAFTA Selects Dolby 3D for London Showpiece Theatre
Dolby’s premium 3D experience chosen by the British Academy of Film and Television Arts
olby Laboratories, Inc. (NYSE: DLB) announced that the British Academy of Film and Television Arts (BAFTA) installed Dolby® 3D Digital Cinema in its prestigious London headquarters’ showpiece theatre at 195 Piccadilly.
The Princess Anne Theatre sits at the heart of the BAFTA headquarters building. The state-of-the-art cinema equipped with premium digital projection facilities seats more than 220 people and plays host to many leading industry events.
“BAFTA is committed to embracing the ever-changing world of film and with the dramatic growth we are seeing in digital 3D features, it is vital that BAFTA offer a premium experience for its 3D screenings,” said Keith Fawcett, Head of Technical Services, BAFTA. “We chose the Dolby 3D system because it produces the most fantastic 3D images without having to change our screen or degrade our 2D presentations. Also, with Dolby’s reusable 3D glasses, BAFTA continues its mission to be environmentally friendly.”
The Princess Anne Theatre projection room at BAFTA already boasts a selection of Dolby digital cinema equipment, including a Dolby Digital Cinema server and Dolby Show Library, Dolby DMA8Plus Digital Media Adapter, and Dolby CP650 Cinema Processor. The addition of Dolby 3D Digital Cinema brings a stunning and realistic extra dimension to the 3D content shown in the theatre.
“We have been proud to be involved with the work of BAFTA for many years,” said Julian Pinn, Manager, Business Development, Dolby Laboratories, “and the choice by the Academy to add Dolby 3D Digital Cinema to their already excellent facilities reinforces their commitment to providing the very best screening and presentation facilities at 195 Piccadilly.”
About Dolby 3D Digital Cinema
Dolby 3D Digital Cinema technology provides an efficient and flexible solution designed to deliver a superior 3D experience. Dolby 3D utilizes a standard white screen and delivers a consummate 3D experience from every seat in the house. Additionally, Dolby Laboratories provides cost-effective and environmentally friendly passive reusable 3D glasses. Dolby’s 3D solution uses a unique full-spectrum color-filter technology licensed from Infitec that provides realistic color reproduction and extremely sharp images.
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About Dolby Laboratories, Inc.:
(NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby
, and Dolby
– revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-G
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