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Toronto, Canada—Jun 22, 2009

IMAX Signs Theatre Deal with Odeon Cinemas

Europe's Largest Exhibitor Expands its IMAX Network in the United Kingdom Following Success of New IMAX Digital Locations
IMAX Corporation (NASDAQ:IMAX; TSX:IMX) and ODEON & UCI Cinemas Group, Europe's largest exhibitor, today announced an agreement to install an IMAX® theatre in its new ODEON Gateshead complex in Northeast England. The deal follows the strong performance of ODEON's new IMAX digital locations in Wimbledon and Greenwich. Scheduled to open in December 2009, the new Gateshead location will feature IMAX's digital projection system.

To date, IMAX has signed contracts for over 200 IMAX digital projection systems worldwide, with 100 currently in operation.

"In addition to our celluloid IMAX system in Manchester, the strong performances of our new IMAX digital locations in Wimbledon and Greenwich were the key drivers for our decision to add another IMAX location to our network in the United Kingdom," said Rupert Gavin, CEO of ODEON & UCI Cinemas Group. "Our three IMAX theatres continue to generate incremental revenue while offering our customers a unique cinema experience. We believe that with IMAX's rapidly growing Hollywood film slate, there is potential opportunity to expand this premium offering to other key locations."
"ODEON & UCI Cinemas Group's increasing interest in the IMAX business is very encouraging as we continue to focus on network expansion in Europe," said IMAX CEO Richard L. Gelfond. "Our association with Europe's largest exhibitor and one of the world's most recognized exhibition brands gives our own brand exceptional visibility, especially in new markets. We're delighted to expand our partnership with the ODEON & UCI Cinemas Group and we look forward to the opening of this new location in December."

"We're very pleased with ODEON and UCI Cinemas Group's success with our digital projection system and with how the IMAX revenues have helped drive the total location's business," added Larry O'Reilly, Executive Vice President of Theatre Development. "The Group's continued endorsement of our digital projection system reinforces the power of The IMAX Experience® in a multiplex setting."

IMAX's digital projection system delivers The IMAX Experience and helps drive profitability by increasing attendance and program flexibility while increasing the number of films available to customers to enjoy The IMAX Experience.
Upcoming IMAX films include:

2009
Transformers: Revenge of the Fallen - DreamWorks Pictures / Paramount Pictures
Harry Potter and the Half-blood Prince - Warner Bros. Pictures
Disney's A Christmas Carol: An IMAX 3D Experience - Walt Disney Pictures
Avatar: An IMAX 3D Experience - Twentieth Century Fox

2010
Alice in Wonderland : An IMAX 3D Experience - Walt Disney Pictures
Hubble 3D (working title) - IMAX / Warner Bros. Pictures
How to Train Your Dragon: An IMAX 3D Experience - DreamWorks Animation
Shrek Forever After: An IMAX 3D Experience - DreamWorks Animation

About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2017, there were 1,302 IMAX theatres (1,203 commercial multiplexes, 11 commercial destinations and 86 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”
IMAX Corporation Directory page

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More IMAX News:
Jul 12, 2018 IMAX® with Laser Expands Across Europe as Les Cinémas Pathé Gaumont Commits to 20 Systems
May 15, 2018 IMAX Eyes Expansion in Saudi Arabia; Signs Multi-Theatre Deal with Vox Cinemas
Apr 30, 2018 Marvel Studios’ Avengers: Infinity War Makes Hollywood History as First Film Shot Entirely with IMAX ® Cameras
Apr 24, 2018 IMAX Launches Next-Generation IMAX ® with Laser Experience to Enhance Blockbuster Moviegoing at AMC Theatres®
Apr 24, 2018 IMAX and Cineworld Group Sign Agreement to Install New IMAX ® with Laser Experience in 55 Cineworld and Regal IMAX Locations
Apr 19, 2018 IMAX and Cinépolis Sign New Four-Theatre Agreement as Demand for IMAX in India Builds
Apr 19, 2018 Record IMAX Signings in India Continue as Inox Leisure Ltd. Adds Five New IMAX ® Theatres to Circuit
Apr 3, 2018 IMAX Signs 30-Theatre Agreement with Guangzhou Jinyi Media Corporation in China
Feb 26, 2018 IMAX Builds on Signing Momentum in India; Announces New Five-Theatre Agreement with PVR Cinemas
Feb 6, 2018 IMAX Signs Five-Theatre Agreement with Supercines in Ecuador
Jan 9, 2018 CJ CGV Signs Four-Theatre Agreement with IMAX in Turkey
Sep 26, 2017 Dadi Cinema Enters IMAX Business with Five-Theatre Agreement in China
Sep 12, 2017 Malco Theatres Enters IMAX Business with Two-Theatre Agreement in the U.S.
Aug 24, 2017 IMAX and Cineplex Expand Partnership, Adding Two Auditoriums and IMAX VR Centre in Canada
Jul 18, 2017 IMAX Signs Seven-Theatre Agreement with Shanghai Bestar Cinemas in China
May 24, 2017 IMAX Continues Rapid Expansion with Les Cinémas Gaumont Pathé in Europe; Signs an Additional Six-Theatre Agreement for the Group’s Top-Performing Locations in France and Holland
Apr 26, 2017 PVR Cinemas Doubles its IMAX Footprint with Five-Theatre Agreement in India
Apr 18, 2017 IMAX and Omnijoi Cinemas Expand Partnership in China with 40-Theatre Agreement
Apr 11, 2017 IMAX Signs Agreement with AMC Entertainment for 25 New IMAX® Theatres at Odeon Cinemas Group and Nordic Cinema Group Locations; Marking Largest European Agreement in IMAX History
Feb 27, 2017 Bona Film Group Makes Significant IMAX Commitment with 30-Theatre Agreement in China
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