Shanghai, China—Dec 8, 2009
Christie® Selected Exclusively for Shanghai Film Group’s Second Phase D-Cinema Deployment Plan
Successful First Phase Launches Christie as the Preferred Choice for SFG
Christie®, a global leader in visual solutions for business, entertainment and industry, is proud to announce that Shanghai-based United Circuit (a subsidiary of the Shanghai Film Group (SFG) Corporation) has purchased an additional 100 Christie DLP Cinema® projectors for its second phase roll-out.
The CP2000 Series projectors are expected to be installed in the circuit’s theaters in China within the year. The success of SFG’s first phase installment of Christie projectors re-enforced its decision to continue exclusively with the company.
After conducting a comprehensive and an in-depth industry analysis, United Circuit selected the Christie CP2000 Series cinema projectors to kick-start its digitalization plan. Over the last year, the Christie projectors have been performing superbly and delivering excellent picture quality, while maintaining a low cost of operation. These factors prompted the group to continue with them for their second roll-out. As the world’s most popular digital cinema projector, the Christie CP2000 Series is industry-renowned for its sheer brightness, resolution, color reproduction and quality. There are currently more than 7,000 digital cinema projectors installed worldwide, serving more than 70% of the global digital cinema industry.
Xu Xiaoping, general manager for United Circuit, says: “Christie has fulfilled its promise by delivering reliable projectors that provide superior picture quality. This goes hand-in-hand with Christie’s outstanding technical support and services. The company’s technical team is always responsive, ensuring that all its digital cinema projectors operate smoothly in our theaters. We’re very pleased with our collaboration with Christie and look forward to continuing our work with them. Our partnership with Christie continues to ensure the quality of China’s digital films.”
“United Circuit plays an important role in China’s cinema market,” says Lin Yu, vice president, Christie, Asia Pacific. “The second phase of SFG’s digital cinema plan will enhance the quality of China’s digital films. We’re very honoured to be chosen again by SFG to work with United Circuit. Christie will continue providing comprehensive support to United Circuit and its other Chinese customers, ensuring their smooth transition to digital cinema.”