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LOS ANGELES—Dec 14, 2009

100 Millionth Moviegoer Experiences RealD 3D

Over $1 Billion Generated in Box Office at RealD-Equipped Theatres; RealD 3D Cinema Platform Includes 19 of the World’s Top 20 Exhibition Circuits
RealD, the global leader in 3D technology, today announced that more than 100 million moviegoers have experienced films in RealD 3D worldwide. Having started today’s digital 3D revolution four short years ago with the release of Disney’s “Chicken Little,” 24 films have been shown in RealD 3D generating upwards of $1 billion in box office from RealD 3D-equipped screens. 
 
“Reaching the 100 millionth milestone in such a short period of time shows studios, exhibitors and moviegoers around the world have embraced RealD 3D for its premium entertainment experience,” said Michael V. Lewis, Chairman and CEO of RealD. “With our worldwide footprint tripling this year alone and the packed line-up of films coming out in RealD 3D, we’re excited to continue to build on this revolution in cinema.”    

"3D is the future of cinema and RealD has done a tremendous job building a global platform in a short period of time where filmmakers can showcase their work using this new cinematic medium," commented James Cameron, Director of the highly-anticipated “Avatar” (Twentieth Century Fox) which will be shown in RealD 3D beginning December 18th.
 
By far the world’s largest 3D cinema platform, RealD has continued its accelerated growth tallying a 200% increase in its worldwide installation base for the 2009 calendar year. The RealD 3D platform counts among its partners 19 of the world’s top 20 exhibitors with an industry-leading 9,500 screens under contract and 4,800 screens installed in 48 countries with 300 exhibition partners.
 
Added Joe Peixoto, RealD President of Worldwide Cinema, “Our hundreds of exhibition partners around the world are the foundation of our success. We look forward to continuing to deliver the industry standard in 3D so audiences can experience today’s RealD 3D phenomenon.”   
 
A fundamental shift to the cinema business, and a driver of this year’s record cinema box office, RealD 3D-enabled locations have delivered over 3x the per screen box office and 2.5x the per screen attendance of the same film in 2D. This year alone blockbusters including Disney’s “A Christmas Carol,” Twentieth Century Fox’s “Ice Age: Dawn of the Dinosaurs,” DreamWorks Animation’s “Monsters vs. Aliens” and Disney/Pixar’s “Up” have all earned over $100 million on 3D screens. There are over 50 films slated for release on RealD 3D encompassing all major studios, and more announced regularly, assuring the exponential growth of the RealD 3D platform.

About RealD:
RealD is the world’s most widely used 3D cinema technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere.  RealD was founded in 2003 and has offices in Beverly Hills; Boulder; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.
RealD Directory page
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More RealD News:
Jun 28, 2018 RealD and AMC Theatres® Extend and Renew 3D Agreement Through 2024
Feb 23, 2017 RealD Acquires Masterimage 3D Assets And Technology
Feb 6, 2017 Roger Harris Joins RealD as Managing Director of Europe, Middle East, Africa and Russia
Jan 18, 2017 L.A. Live’s Largest Movie Auditorium is Transformed into the “RealD Premiere Cinema” Featuring RealD’s New 70Ft Ultimate Screen
Aug 1, 2016 RealD Signs Largest Ever 3D Installation Agreement With Wanda Cinema As Companies Significantly Expand 3D Across China
Dec 11, 2014 RealD and Broadway Circuit Sign Deal to Install 3 “LUXE: A RealD Experience” Auditoriums
Dec 9, 2014 RealD Licenses Precision White Screen Technology To Harkness Screens International Limited
Sep 9, 2014 Pete Ludé Joins RealD
Aug 19, 2014 RealD Equips First Screens in Kazakhstan with RealD 3D
Jun 21, 2014 RealD Named 3D Technology Provider for the 17th Shanghai International Film Festival
Jun 17, 2014 RealD Issues Statement Regarding Misrepresentations and Misleading Claims Made by Volfoni
May 12, 2014 RealD and the Space Cinema Announce Extended Agreement Including Additional 40 RealD Cinema System Installations
Mar 24, 2014 RealD and Wanda Cinema Sign Agreement to Add 780 RealD 3D Cinema Systems Across China
Jan 9, 2014 RealD TrueImage™ Image Enhancement Technology Debuts With ‘The Hobbit: The Desolation of Smaug’
Oct 10, 2013 Cinema Park and RealD Announce Agreement to Equip Up to 200 Screens with RealD 3D Technology
Oct 10, 2013 RealD and Karo Film Sign Deal to Install 10 “Luxe: A RealD Experience” Auditoriums
Aug 22, 2013 RealD and UME International Cineplex Sign Exclusive 3D Cinema Agreement Expanding to 100 Screens Across China
Aug 7, 2013 RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal
Jun 6, 2013 RealD And Cinépolis Sign Extension Making RealD Exclusive Global 3D Technology Provider
Apr 30, 2013 RealD and Zhejiang Xingguang Cinema Circuit Sign Agreement to Install RealD 3D in 50 Cinema Auditoriums
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