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# 1939 Baird

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Los Angeles—Dec 15, 2009

Avatar World and U.S. Premieres Tap RealD 3D

First Ever 3D Showing at Famed Grauman’s Chinese Theatre
The world and U.S. premieres of Twentieth Century Fox and James Cameron’s highly-anticipated AVATAR are being shown in industry-leading RealD 3D. The U.S. premiere in Los Angeles on December 16, 2009, will see the legendary Grauman’s Chinese Theatre upgraded to RealD 3D using the company’s XL Cinema System, marking the first time 3D has been displayed in the opulent theatre. The Mann Chinese was one of RealD’s flagship installations and has been a showcase for RealD 3D for films to-date.
 
“We are excited that this landmark event is taking place using RealD’s 3D technology at one of our first ever installation locations,” said Michael V. Lewis, Chairman and CEO of RealD. “This film sets a new bar for 3D and we can’t wait for fans all over the world to experience AVATAR in RealD 3D on our world’s largest 3D platform beginning December 18th.”
 
The world premiere of AVATAR held on December 10th also featured RealD’s XL Cinema System powering the Odeon Leicester Square in London. A capacity crowd of celebrities and VIP guests experienced the epic adventure in crisp, clear RealD 3D, the UK and Europe’s preferred 3D system.
 
RealD recently announced that it crossed the 100 million milestone for attendance at RealD 3D-equipped theatres, generating over $1 billion at the box office. The company continues to grow at an industry-leading clip, tallying 200% growth in the 2009 calendar year, and today has a 3D cinema platform that includes over 9,500 screens under contract and 4,800 screens installed in 48 countries with 300 exhibition partners.
 
AVATAR takes us to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. James Cameron, the Oscar®-winning director of “Titanic,” first conceived the film 15 years ago, when the means to realize his vision did not yet exist. Now, after four years of production, AVATAR, a live action film with a new generation of special effects, delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story.

About RealD:
RealD is the world’s most widely used 3D cinema technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere.  RealD was founded in 2003 and has offices in Beverly Hills; Boulder; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.
RealD Directory page
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More RealD News:
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Jan 18, 2017 L.A. Live’s Largest Movie Auditorium is Transformed into the “RealD Premiere Cinema” Featuring RealD’s New 70Ft Ultimate Screen
Aug 1, 2016 RealD Signs Largest Ever 3D Installation Agreement With Wanda Cinema As Companies Significantly Expand 3D Across China
Dec 11, 2014 RealD and Broadway Circuit Sign Deal to Install 3 “LUXE: A RealD Experience” Auditoriums
Dec 9, 2014 RealD Licenses Precision White Screen Technology To Harkness Screens International Limited
Sep 9, 2014 Pete Ludé Joins RealD
Aug 19, 2014 RealD Equips First Screens in Kazakhstan with RealD 3D
Jun 21, 2014 RealD Named 3D Technology Provider for the 17th Shanghai International Film Festival
Jun 17, 2014 RealD Issues Statement Regarding Misrepresentations and Misleading Claims Made by Volfoni
May 12, 2014 RealD and the Space Cinema Announce Extended Agreement Including Additional 40 RealD Cinema System Installations
Mar 24, 2014 RealD and Wanda Cinema Sign Agreement to Add 780 RealD 3D Cinema Systems Across China
Jan 9, 2014 RealD TrueImage™ Image Enhancement Technology Debuts With ‘The Hobbit: The Desolation of Smaug’
Oct 10, 2013 Cinema Park and RealD Announce Agreement to Equip Up to 200 Screens with RealD 3D Technology
Oct 10, 2013 RealD and Karo Film Sign Deal to Install 10 “Luxe: A RealD Experience” Auditoriums
Aug 22, 2013 RealD and UME International Cineplex Sign Exclusive 3D Cinema Agreement Expanding to 100 Screens Across China
Aug 7, 2013 RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal
Jun 6, 2013 RealD And Cinépolis Sign Extension Making RealD Exclusive Global 3D Technology Provider
Apr 30, 2013 RealD and Zhejiang Xingguang Cinema Circuit Sign Agreement to Install RealD 3D in 50 Cinema Auditoriums
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