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Dolby Laboratories develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.

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London,—Jan 25, 2010

Dolby Helps Red Bull Media House’s First 3D Movie Screening

Short movie provides exciting new dimension on extreme Alpine World Cup piste
Dolby Laboratories, Inc. (NYSE: DLB) provided digital cinema mastering and technical support for the screening of Red Bull’s first 3D movie at the 70th annual Hahnenkamm World Cup Alpine ski event in Kitzbühel, Austria last weekend.

Filmed in the days leading up to the celebrated World Cup race, the new movie features spectacular views of the famous Streif downhill course, including 3D point-of-view footage shot by a downhill skier, giving a unique perspective on what it’s like to tackle one of the world’s toughest ski pistes.

The movie, produced by Red Bull Media House GmbH, was shown for the first time to invited guests in Dolby® 3D at the Red Bull Next Generation Media event, which is designed to showcase innovation, and celebrate Red Bull’s participation in the Hahnenkamm event – the sporting and social highlight of the year in Kitzbühel.

“We were very excited to be able to give our guests this stunning 3D view of what is recognized as the Alpine skiing world’s most difficult competition piste,” said Andreas Gall, Chief Technical Officer of Red Bull Media House. “Red Bull gives wiiings to innovations, so when we needed support to help us realize the presentation of this technically challenging project we turned to Dolby, who we consider to be the most innovative brand in audio and cinema”

With only a few days to capture, edit and prepare the footage before the start of the Hahnenkamm event, Dolby Production Services Group provided digital cinema mastering of the 3D footage captured by the Red Bull media house team. Working on-site in Kitzbühel, the Dolby team used the Dolby® SCC2000 Secure Content Creator JPEG 2000 encoder to produce a 3D Digital Cinema Package (DCP) of the exciting action. They then facilitated pristine digital screening of the movie via a Dolby 3D digital cinema system for the invited guests at the Next Generation Media event.

“The Dolby technical team is used to providing technical support to world premiere screenings all over the globe,” said Julian Pinn, Director Distribution Services, Production Services Group, Dolby Laboratories, “but we were all very excited to work with Red Bull Media House to assist with such an unusual project. Working on location presented a few challenges, but we were delighted to help Red Bull ensure everyone enjoyed an outstanding 3D cinematic presentation of what is some truly spectacular action.”

Invited guests were also treated to a showing in Dolby Digital Cinema 2D of the dramatic and awe-inspiring feature documentary Mount St. Elias, which follows three ski mountaineers to the imposing Alaskan mountain in their attempt to realize the longest ski descent of the world.

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
 
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-G
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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