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LOS ANGELES, CA,—Jan 19, 2010

IMAX Reports Continued Box Office Success with James Cameron's Golden Globe-Winning Avatar Golden Globe-Winning Avatar

IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Twentieth Century Fox today announced that James Cameron's Avatar, which just received Golden Globe® awards for Best Picture and Best Director, continued to deliver strong box office results in IMAX® theatres during the four-day weekend from Friday, January 15 through Monday, January 18.

The IMAX release grossed $9.6 million from 179 IMAX theatres domestically, representing 17.7% of the film's total domestic four-day weekend gross of $55 million on less than 2% of the screens. Internationally, the IMAX release grossed $5.6 million from 83 IMAX theatres, bringing the four-day weekend's global IMAX total to approximately $15.3 million and the film's overall IMAX global total to more than $116.4 million.

Avatar is directed and written by Academy Award Winner James Cameron and stars Sam Worthington, Zoe Saldana, Stephen Lang, Michelle Rodriguez and Sigourney Weaver. Avatar has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience®.

Avatar is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds, in a desperate fight for his own survival and that of the indigenous people.

More than ten years in the making, Avatar marks Cameron's return to feature directing since helming 1997's Titanic, the highest grossing film of all time and winner of eleven Oscars® including Best Picture. WETA Digital, renowned for its work in The Lord of the Rings Trilogy and King Kong, has incorporated new intuitive CGI technologies to transform the environments and characters into photorealistic 3D imagery that will transport the audience into the alien world rich with imaginative vistas, creatures and characters.
About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2017, there were 1,302 IMAX theatres (1,203 commercial multiplexes, 11 commercial destinations and 86 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”
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