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Toronto, Canada—Mar 15, 2010

Europe's Largest Exhibitor Adds IMAX® Theatre Following Success of Existing IMAX Digital Locations and Attractive IMAX Film Slate

IMAX Corporation (NASDAQ:IMAX; TSX:IMX) and ODEON & UCI Cinemas Group, Europe's largest exhibitor, today announced an agreement to install an IMAX® digital theatre system in the exhibitor's multiplex in Southampton, England.

The deal, which brings the total number of IMAX theatres operated by ODEON to six, was signed as a result of the growing success and popularity of the exhibitor's other IMAX locations including digital IMAX venues in Wimbledon, Greenwich, Gateshead and Cardiff. The deal also follows the record-breaking box office success of the IMAX® 3D release of Avatar, which has grossed more than $8 million from nine IMAX screens in the United Kingdom and approximately $220 million from 262 IMAX screens worldwide. The five existing ODEON IMAX screens also witnessed a record breaking weekend for the IMAX 3D release of Disney's Alice in Wonderland featuring Johnny Depp, posting strong pre-sales and numerous sold out shows.  The new ODEON location will capitalize on IMAX's growing Hollywood film slate and is scheduled to open in time for the IMAX 3D release of DreamWorks Animation's How to Train Your Dragon on April 2, 2010.

"The incremental boost in performance that we receive by adding an IMAX theatre to our existing complexes helps to drive our bottom line and our overall box office, but most importantly, it gives ODEON customers the premium cinema experience they are looking for," said Rupert Gavin, CEO of ODEON & UCI Cinemas Group. "The exceptional performance of our IMAX locations clearly demonstrates that the premium IMAX option is attracting more patrons to our complexes."

"We are very excited to extend the IMAX offering to the south coast in our Southampton location and believe there are still more opportunities for ODEON and IMAX in the future," added Roger Harris, Managing Director, ODEON Cinemas.

"Our expanding partnership with ODEON & UCI Cinemas Group, Europe's largest exhibitor, continues to strengthen the alignment of our brand with one of the most recognized cinema brands in the world," said IMAX CEO Richard L. Gelfond. "We're delighted to expand the ODEON/IMAX footprint in the UK, as Alice in Wonderland builds on our recent success with Avatar, and look forward to sharing our strong film slate with moviegoers in Southampton, starting with the IMAX 3D release of How to Train Your Dragon."

"I am very happy to see ODEON and UCI Cinemas Group's ongoing success with the IMAX business. IMAX has been driving revenue and foot traffic at each Odeon multiplex we are operating in, and the results are impressive," added Larry O'Reilly, Executive Vice President of Theatre Development. "The Group's endorsement of our digital projection system reinforces the power of The IMAX Experience® in a multiplex setting."

IMAX's digital projection system delivers The IMAX Experience and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX 3D presentations.

About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2017, there were 1,302 IMAX theatres (1,203 commercial multiplexes, 11 commercial destinations and 86 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”
IMAX Corporation Directory page

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More IMAX News:
Jul 12, 2018 IMAX® with Laser Expands Across Europe as Les Cinémas Pathé Gaumont Commits to 20 Systems
May 15, 2018 IMAX Eyes Expansion in Saudi Arabia; Signs Multi-Theatre Deal with Vox Cinemas
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Apr 24, 2018 IMAX Launches Next-Generation IMAX ® with Laser Experience to Enhance Blockbuster Moviegoing at AMC Theatres®
Apr 24, 2018 IMAX and Cineworld Group Sign Agreement to Install New IMAX ® with Laser Experience in 55 Cineworld and Regal IMAX Locations
Apr 19, 2018 IMAX and Cinépolis Sign New Four-Theatre Agreement as Demand for IMAX in India Builds
Apr 19, 2018 Record IMAX Signings in India Continue as Inox Leisure Ltd. Adds Five New IMAX ® Theatres to Circuit
Apr 3, 2018 IMAX Signs 30-Theatre Agreement with Guangzhou Jinyi Media Corporation in China
Feb 26, 2018 IMAX Builds on Signing Momentum in India; Announces New Five-Theatre Agreement with PVR Cinemas
Feb 6, 2018 IMAX Signs Five-Theatre Agreement with Supercines in Ecuador
Jan 9, 2018 CJ CGV Signs Four-Theatre Agreement with IMAX in Turkey
Sep 26, 2017 Dadi Cinema Enters IMAX Business with Five-Theatre Agreement in China
Sep 12, 2017 Malco Theatres Enters IMAX Business with Two-Theatre Agreement in the U.S.
Aug 24, 2017 IMAX and Cineplex Expand Partnership, Adding Two Auditoriums and IMAX VR Centre in Canada
Jul 18, 2017 IMAX Signs Seven-Theatre Agreement with Shanghai Bestar Cinemas in China
May 24, 2017 IMAX Continues Rapid Expansion with Les Cinémas Gaumont Pathé in Europe; Signs an Additional Six-Theatre Agreement for the Group’s Top-Performing Locations in France and Holland
Apr 26, 2017 PVR Cinemas Doubles its IMAX Footprint with Five-Theatre Agreement in India
Apr 18, 2017 IMAX and Omnijoi Cinemas Expand Partnership in China with 40-Theatre Agreement
Apr 11, 2017 IMAX Signs Agreement with AMC Entertainment for 25 New IMAX® Theatres at Odeon Cinemas Group and Nordic Cinema Group Locations; Marking Largest European Agreement in IMAX History
Feb 27, 2017 Bona Film Group Makes Significant IMAX Commitment with 30-Theatre Agreement in China
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