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# 1963 Dalto

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Las Vegas—Mar 16, 2010

Dolby Unveils Dolby Surround 7.1 at ShoWest 2010

Dolby works with Disney and Pixar to create a new audio experience for digital cinema audiences and exhibitors
At ShoWest 2010, Dolby Laboratories, Inc. (NYSE:DLB), announced it is working with Walt Disney Pictures® and Pixar® Animation Studios to deliver a new audio format, Dolby® Surround 7.1. Disney® and Pixar have stated that Dolby Surround 7.1 will be launched in select theatres with the release of Toy Story® 3 in 3D this June.

“For 40 years Dolby has not only provided content creators with the tools to create a more realistic audio experience, but has also enabled the exhibitor to deliver audiences the ability to experience the content as the creator intended,” said Page Haun, Senior Director, Marketing, Cinema Market Segment, Dolby Laboratories. “The release of Toy Story 3 in a discrete 7.1 mix will raise the bar for movie theatre owners and their patrons.”

Dolby Surround 7.1 brings a more exciting sensory experience to audiences for 2D and gives content creators control over audio placement in a theatre when mixing 3D movies. The ability to compose audio with visual elements of 3D allows content creators to immerse the audience deeper into the movie with dramatic realism.

Dolby Surround 7.1 provides content creators four surround zones to better orchestrate audio channels in a movie theatre environment. The four surround zones incorporate the traditional Left Surround and Right Surround with new Back Surround Left and Back Surround Right zones. The addition of the two Back Surround zones enhances directionality in panning 360 degrees around the theatre.

Dolby Surround 7.1 format comprises 8 channels of audio and has the following channel layout: Left, Center, Right, Low-Frequency Effects (LFE), Left Surround, Right Surround, Back Surround Left (new), and Back Surround Right (new). In order for exhibitors to deliver the new format, Dolby will be providing Dolby Surround 7.1 playback capabilities in the Dolby CP650 and Dolby CP750 digital cinema audio processor lines.

At ShoWest, Dolby is demonstrating to exhibitors a discrete 7.1 mixed demo reel of past Pixar movies to showcase the advanced audio solution. After the show, exhibitors will be able to access the content to test and demonstrate in their theatres.

Exhibitors interested in learning more about Dolby Surround 7.1 should contact their nearest Dolby reseller or Dolby sales office.

Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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