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Berlin—Mar 30, 2010

“The Bounty Hunter” Premieres in Berlin using Sony Professional’s 4K Digital Projection System

At yesterday’s German premiere of Sony Pictures’ hugely anticipated film The Bounty Hunter, Gerard Butler and a high profile audience were delighted to watch the exclusive film with Sony Professional’s state-of-the-art Sony Digital Cinema 4K system.  

Featuring four times the resolution of traditional Full-HD and 2K digital projectors, the 4K system has been installed at the CinemaxX Potsdamer Platz in Berlin. The Bounty Hunter will or has already been distributed as native 4K DCP (Digital Cinema Package) globally.
 
The film is the story of a down-on-his-luck bounty hunter, Milo Boyd (Gerard Butler) who gets his dream job when he is assigned to track down his bail-jumping journalist ex-wife, Nicole Hurly (Jennifer Aniston). However, the exes soon find themselves both on the run as they have to test their past love, honor and trust to the limit.
 
The Bounty Hunter (Der Kautions-Cop) is being released in Germany on April 1st 2010 and shown at CinemaxX Potsdamer Platz in Berlin on screen 7, the largest auditorium in the famous Berlin cinema, which is also home to the annual Berlin Film Festival.  CinemaxX currently operate 35 cinemas with 300 screens in Germany and Denmark. They have already installed more than 60 Sony Digital Cinema 4K projection systems in their circuit, all of them also featuring “easier on the eye” 3D on 4K playback capabilities without the disadvantages of “triple flash” technology.
 
As the world’s only manufacturer of commercially available 4K resolution digital cinema projectors, Sony Professional was selected by the studio to supply CinemaxX with an end-to-end solution capable of providing viewers with a superior visual experience. The Sony Digital Cinema 4K projection system used for the screening comprised of Sony Professional’s SRX-R320 Digital Cinema Projector and the LMT-300.
 
Oliver Pasch, Head of Digital Cinema Europe at Sony Professional says, “Sony Professional is keen to be at the forefront of innovative cinematic experiences. In that respect it’s our pleasure to support our friends at Sony Pictures with a projection system for this premiere of “Bounty Hunter” being a true 4K release. Being allowed to do this in particular at CinemaxX in Berlin adds even more to the phenomenal value of 4K projection, to convey more detail than ever before to audiences worldwide, maintaining the cinema experience to remain the premiere movie experience. We look forward to continuing our work in facilitating the motion picture industry’s global digital transition.”
 
Rory Bruer, President of Worldwide Distribution for Sony Pictures Worldwide Marketing & Distribution, added, “We’ve had fantastic response to The Bounty Hunter so far, specifically the detail and clarity of the viewing experience via the Sony 4K projection system. We’re proud to have another strong premiere of the film, this time in Berlin.”

Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page
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