White Plains, NY—Jun 7, 2010

SMPTE Convenes Scientific Event To Focus On Next-Generation 3D Acquisition, Conversion, Transmission, Display Technologies 13 - 14 July, NYC

SMPTE international conference only scientific event to focus on critical technologies needed for widespread, sustained 3D adoption

As the first wave of 3D content and services roll out – including coverage of hockey, baseball, and international soccer as well as popular motion pictures – and manufacturers race in parallel to build the products needed to ride it, the Society of Motion Picture and Television Engineers (SMPTE) will convene leading 3D scientists, engineers, and researchers who are laying the foundation for the next generation of 3D standards and technologies. These experts will present their latest findings at a scientific conference 13-14 July 2010 at the Marriott Marquis Hotel in New York City.

True to its position as the worldwide leader in motion-imaging standards and education, the SMPTE International Conference on Stereoscopic 3D for Media and Entertainment will offer fresh, new scientific perspectives about the next generation of 3D acquisition, conversion, transmission and display technologies.

“This is the first and only scientific conference to focus solely on the critical technologies needed for widespread and sustained 3D adoption,” said Pete Lude, SMPTE Executive Vice-President and conference program chair. “It’s information critical to media and entertainment CTOs and chief engineers as they make their long-term capital investments in 3D.”

With the first generation of 3D entertainment technologies already begging important questions about what needs to come next, the SMPTE 3D event will feature the scientists, engineers, and researchers who helped lay today’s 3D foundation and are inventing the 3D technologies of the future.

These leading experts will address issues ranging from how to acquire 3D images without expensive mirror rigs, why some 2D-to-3D conversions look great and others do not, and if broadcasters will have to run a cable for each eye to transmit 3D images effectively to when can consumers finally get rid of their 3D glasses. For a complete list of conference papers, click here.

SMPTE – 3D Standards Leader
Among the important motion-imaging efforts underway at SMPTE is work on a stereoscopic 3D Home Master standard that will help drive new revenue opportunities for content creators and distributors. The standard, scheduled to be finalized later this year, will be a key element in enabling 3D feature films and other programming to be played on home television and computer displays – regardless of the delivery channels. The SMPTE 3D Home Master Working Group is working closely with other standards development organizations that will develop companion standards for complete end-to-end interoperability.

Register now:http://www.smpte.org/events/3d_conference/

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About Society of Motion Picture and Television Engineers: For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar^® and multiple Emmy^® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of SMPTE’s notable work. As it enters its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.

SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to SMPTE’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join. Society of Motion Picture and Television Engineers Directory page Society of Motion Picture and Television Engineers Web Site

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For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar^® and multiple Emmy^® Awards for its work in advancing moving-imagery engineering across the industry. Society of Motion Picture and Television Engineers Home Page Local Directory Page Recent News