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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.

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Burbank, Calif. and San Francisco—Jun 15, 2010

Disney-Pixar’s Toy Story 3 Makes Global Debut with Dolby Surround 7.1

Step Up 3D also to be released with Dolby Surround 7.1 to further immerse audiences in the on-screen action
Dolby Laboratories, Inc. (NYSE: DLB) and Walt Disney Studios Motion Pictures (WDSMP) announced today that both 2D and 3D formats of Toy Story 3 will be released globally in Dolby® Surround 7.1 this June. WDSMP also plans to release Step Up 3D in both 2D and 3D formats with Dolby Surround 7.1 this August.
 
“We are always looking for ways to push the cinematic envelope and bring more realistic and exciting sensory experiences to our audiences,” said Gary Weaver, Senior Vice President, Administration, Walt Disney Studios Motion Pictures. “By collaborating with Dolby Laboratories we have raised the bar for moviegoers by delivering a superior audio format that complements both 2D and 3D digital cinema. Dolby Surround 7.1 will provide audiences around the globe with the most immersing audio entertainment experience available.”
 
Toy Story 3 will be released in Dolby Surround 7.1 in 12 languages in select cinema chains throughout Australia, France, Hong Kong, Italy, Japan, Korea, Latin America, New Zealand, North America, Singapore, Taiwan, and the United Kingdom.
 
“This year Dolby cinema celebrates 40 years of helping filmmakers realize their artistic vision through continued innovation in audio and visual technologies,” said Page Haun, Senior Director, Marketing, Cinema Market Segment, Dolby Laboratories. “Today, we are pleased to continue this tradition by offering Dolby Surround 7.1, giving filmmakers greater control over the definition and placement of sounds better representing the creative vision for the movies they produce.”
 
About Dolby Surround 7.1
The latest innovation from a pioneer in cinema sound, Dolby Surround 7.1 improves the spatial dimension of soundtracks and enhances audio definition. The result: full-featured audio that better matches the visual impact of movies.
 
With the ability for content creators to mix in a discrete 7.1 format, Dolby Surround 7.1 provides four surround zones to better orchestrate audio channels in a movie theatre environment. The four surround zones incorporate the traditional Left Surround and Right Surround with new Back Surround Left and Back Surround Right zones. The addition of the two Back Surround zones enhances directionality in panning 360 degrees around the theatre.
 
Dolby Surround 7.1 format comprises eight channels of audio and has the following channel layout: Left, Center, Right, Low-Frequency Effects (LFE), Left Surround, Right Surround, Back Surround Left (new), and Back Surround Right (new).
 

 
For more information on Dolby Surround 7.1, visit http://bit.ly/DolbyToyStory3.
 
Watch a video about Dolby Surround 7.1 at http://bit.ly/DolbySurround7-1.
 
About Disney-Pixar's Toy Story 3
Toy Story 3 welcomes Woody (voice of Tom Hanks), Buzz (voice of Tim Allen), and the whole gang back to the big screen as Andy prepares to depart for college and his loyal toys find themselves in…day care! These untamed tots with their sticky little fingers do not play nice, so it’s all for one and one for all as plans for the great escape get underway. A few new faces—some plastic, some plush—join the adventure, including the iconic swinging bachelor and Barbie’s counterpart, Ken (voice of Michael Keaton), a thespian hedgehog named Mr. Pricklepants (voice of Timothy Dalton), and a pink, strawberry-scented teddy bear called Lots-o’-Huggin’ Bear (voice of Ned Beatty). Directed by Lee Unkrich (codirector of Toy Story 2 and Finding Nemo), produced by Pixar veteran Darla K. Anderson (CarsMonsters, Inc.), and written by Academy Award®-winning screenwriter Michael Arndt (Little Miss Sunshine), Toy Story 3 is a comical new adventure in Disney Digital 3D and IMAX® 3D.
 
About Step Up 3D
New York’s intense street dancing underground comes alive in eye-popping digital 3D in the third installment of the Step Up franchise as the raw, passion-fueled culture goes global. A tight-knit group of street dancers, including Luke (Rick Malambri) and Natalie (Sharni Vinson), team up with NYU freshman Moose (Adam Sevani), and find themselves pitted against the world’s best hip hop dancers in a high-stakes showdown that will change their lives forever. 


Dolby Contacts:
Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

 Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Dimension, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site

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More Dolby News:
Sep 1, 2020 Dolby Laboratories and Wanying Cinema Line Further Extend Dolby Cinema Footprints in China
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Dolby Laboratories, Inc. (NYSE: DLB) and Wanying Cinema Line (Shenzhen) Company Limited, the high-end cinema exhibitor in China with the brand MIXCINE, today announced that the two companies have strengthened cooperation to further extend the spectacular Dolby Cinema experience to more moviegoers with a plan to add more than ten additional Dolby Cinema locations across China. Wanying Cinema Line is wholly owned by China Resources Land, a leading commercial real estate company in China.

Aug 31, 2020 Reel Cinemas Opens Second Dolby Cinema at the Dubai Mall, Making it the First Cinema Complex in the World to Have Two Dolby Cinema Screens.
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Reel Cinemas, the dynamic cinema brand under Emaar Entertainment, announced the opening of its second Dolby Cinema® screen at the world famous The Dubai Mall – making it the first cinema complex in the world to have two Dolby Cinema screens. Given the success of the first screen, this additional screen helps serve the growing demand for an elevated movie experience at The Dubai Mall, and continues the growth of Dolby Cinema in the Reel Cinemas circuit.

Jan 13, 2020 Dolby Technologies Power Academy Award Nominees Including “1917,” “The Irishman," ”Joker," “Little Women,” "Once upon a Time...in Hollywood," and More
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Dolby Laboratories congratulates this year’s Academy Award nominees who have used Dolby Vision and Dolby Atmos to bring their films to life. With the help of Dolby technologies these artists delivered spectacular experiences to audiences globally.

Nov 7, 2019 Dolby Cinema Launches 4th Location in UK
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Birmingham has become the latest UK city to welcome a Dolby Cinema, following a breakthrough year in bringing film buffs the very best technology with ODEON Cinemas Group.

Sep 25, 2019 Dolby Celebrates Opening of the 2,000th Dolby Atmos Screen in China at Jinyi Cinemas Jiaxing Site
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Dolby Laboratories Inc. (NYSE: DLB) and Guangzhou Jinyi Media Corporation Ltd. (Jinyi, 002905.SZ), owner of Jinyi Cinemas, one of the largest cinema circuits in China, today announced the opening of the 2,000th Dolby Atmos® cinema screen in China at Jinyi Cinemas Jiaxing site.

Sep 19, 2019 Dolby Laboratories And Cineplexx Bring Dolby Cinema Experience To Vienna For The First Time With Launch Of A New Dolby Cinema At Village Cinema Wien Mitte
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Dolby Laboratories, Inc. (NYSE: DLB) and Cineplexx today announced the opening of the first Dolby Cinema in Vienna at the Village Cinema / Wien Mitte with the premiere of the new blockbuster movie Ad Astra. The collaboration with Dolby forms a part of Cineplexx’s modernization strategy as it  underlines its commitment to deliver the best possible cinema experience to its customers in Austria. A second Dolby Cinema site is also planned to open later in the year.

Sep 16, 2019 Dolby and United Cinema Chain to Bring First Dolby Cinema to Russia
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Dolby Laboratories, Inc. (NYSE: DLB) and The United Cinema Chain “Kino OKKO” (Cinema Park & Formula Kino) have entered into an agreement for the first deployment of Dolby Cinema in Russia.

Sep 11, 2019 Manchester Becomes Latest UK City to Open A State-Of-The-Art Dolby Cinema, at Odeon Trafford Centre
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Manchester film fans can enjoy the very best in cinema technology and luxury following the opening of the highly-anticipated Dolby CinemaTM at ODEON Trafford Centre. They now have the opportunity to experience films including IT Chapter 2 in the stunning Dolby Cinema, creating an immersive environment and an unrivalled cinematic experience in the city.

Aug 5, 2019 The Matrix Returns to the Big Screen for 20-Year Anniversary Exclusively in Dolby Cinema at AMC
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Dolby Laboratories, Inc. (NYSE: DLB), Warner Bros., and AMC Theatres® (NYSE:AMC) today announced that The Matrix, winner of four Academy Awards including Best Sound, will return to select theaters nationwide for an exclusive one-week engagement in Dolby Cinema at AMC.

Jul 1, 2019 Dolby and Pathé Live Join Forces to Screen "MYLÈNE FARMER 2019 - THE FILM" in Dolby Cinema and Dolby Atmos Theatres
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Dolby Laboratories, Inc. (NYSE: DLB), and Pathé Live today announced that they will offer fans of renowned French artist Mylène Farmer the opportunity to see her concerts in Dolby Cinema® and Dolby Atmos® screens in France, and in Dolby Atmos screens across Belgium, Switzerland, Canada and Russia for a one night only event in cinemas on November 7th this year.

Jun 18, 2019 Dolby and Odeon Cinemas Group Expand UK Footprint with Dolby Cinema Screens Launching in Manchester and Birmingham This Autumn
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Dolby Laboratories, Inc. (NYSE: DLB) and ODEON Cinemas Group, an AMC Entertainment Company, (NYSE:AMC) today announced that Manchester and Birmingham will be the latest cities in the UK to have a premium cinema experience brought to their film fans with a Dolby Cinema.

May 17, 2019 First Dolby Cinema Opens in Germany with Kinopolis Gruppe in Munich
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Dolby Laboratories, Inc. and Kinopolis Gruppe today announced the opening of the first Dolby Cinema in Germany at the renowned Mathäser Palast in Munich. Film fans can now enjoy the very best cinema presentation in the heart of the city, following the opening of the highly-anticipated site.

Mar 28, 2019 Dolby Drives Global Momentum at CinemaCon 2019
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Dolby Laboratories, Inc. (NYSE: DLB) showcases global growth for Dolby Cinema as well as a full spectrum of innovative, industry-leading solutions for cinema exhibition, including the new Dolby Cinema Processor CP950 at CinemaCon 2019.

Feb 25, 2019 Dolby Congratulates 91st Academy Award Winners Including Best Sound Editing and Sound Mixing “Bohemian Rhapsody” and Best Cinematography “Roma”
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Dolby Laboratories celebrates the talented winners of this year’s 91st Academy Awards who utilized Dolby’s immersive audio-visual technologies within their captivating filmmaking. Dolby is proud to partner with filmmakers, artists, and creatives who have utilized Dolby Vision imaging – providing incredible brightness, contrast, and color – and the immersive flowing audio of Dolby Atmos, bringing their stories to life.

Jan 22, 2019 Dolby Technology Powers Academy Award Nominated Films Including “A Star is Born,” “Black Panther,” and “Roma”
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Dolby Laboratories congratulates this year’s Academy Award nominees who have tapped into the audio-visual power of Dolby technologies to draw audiences into their stories. Whether through Dolby Vision imaging – providing incredible brightness, contrast, and color, or Dolby Atmos, immersive audio that flows all around you – Dolby technologies bring every theatrical moment to life.

Dec 10, 2018 Dolby Showcases Strong Momentum of Dolby Atmos and Dolby Cinema at CineAsia 2018
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Dolby Laboratories, Inc. (NYSE: DLB) returns to CineAsia 2018 on December 10-13 at Hong Kong Convention and Exhibition Center (HKCEC) to highlight the growing momentum of Dolby Atmos and Dolby Cinema. Dolby will showcase its full spectrum of industry-leading solutions, including newly available products to deliver end-to-end audio, imaging, accessibility, and postproduction solutions for the cinema industry.

Dec 6, 2018 Dolby Laboratories and Tahoe Cinemas Partner to Expand Dolby Cinema Footprint in China
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Dolby Laboratories, Inc.(NYSE: DLB) and Beijing Tahoe Film and Culture Development Co., Ltd. (“Tahoe Cinemas”) today announced an agreement to expand the Dolby Cinema footprint in China. Tahoe Cinemas is a subsidiary of Tahoe Group and its professional investment platform in film industry. Tahoe Group is a major enterprise in China with businesses extended to real estate, healthcare, education, film, finance and other fields.

Nov 7, 2018 London’s Glittering Home of the Premiere Returns
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Europe’s most famous cinema, London’s ODEON Leicester Square, will reopen this Christmas following an 11 month, multi million pound Luxe refurbishment that has transformed the UK’s ‘home of the premiere’ back into a global icon in the heart of London’s West End. ODEON Luxe Leicester Square will be the European flagship for Odeon Cinemas Group, Europe’s largest cinema operator, an AMC Entertainment company.

Oct 3, 2018 Dolby Surpasses Milestone of 4,000 Dolby Atmos Screens Worldwide
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Dolby Laboratories, Inc. (NYSE: DLB) today announced that the company has reached a major milestone with more than 4,000 Dolby Atmos screens installed worldwide. Dolby Atmos momentum continues to grow globally with screens installed in over 90 countries.

Aug 21, 2018 Dolby Laboratories Partners with Wanying Cinema Line to Extend the Spectacular Dolby Cinema Experience in China
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Dolby Laboratories, Inc. (NYSE: DLB) and Wanying Cinema Line (Shenzhen) Company Limited, the high-end cinema exhibitor wholly owned by China Resources Land Limited with the brand MIXCINE, today announced a partnership to extend the spectacular Dolby Cinema® experience to more moviegoers in China. With the partnership, the first location is expected to be open at Wanying’s flagship site in Shenzhen with more locations to come in Southeast China in the following two years.
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