Today at Cinema Expo 2010 in Amsterdam, 3D technology company MasterImage 3D, LLC announced that Kinepolis Cinema Group has standardized on MasterImage digital 3D cinema systems to bring stereoscopic 3D movies and programming to audiences across Europe.
Kinepolis has purchased and installed MasterImage MI-2100 systems covering 35% of their digital screens to date, with a rollout of an additional 8% planned by years end for cinemas across Europe.
Kinepolis Cinema Group, which encompasses 317 screens in 23 multiplexes, was one of the first exhibitors to adopt digital projection on a large scale and have great plans to increase the rollout of 3D screens across Europe. After extensive technical tests Kinepolis has now chosen MasterImage 3D to be their preferred supplier of 3D screens in France, Spain and Switzerland. This will include rolling out 3D to new cinemas as well as replacing 3D screens from Kinepolis previous supplier.
MasterImages approach gives us what we need most the best presentation for our audiences and a business model that makes sense, said Nicolas Hamon, Kinepolis projection and sound manager. Theres no seat tax to pay as well own the systems outright, and we wont need to manage the loss of expensive glasses, since MasterImage offers one-time and reusable glasses, both at a fraction of the cost of other providers. Were confident that MasterImage is absolutely the right choice for our cinemas and our audiences.
The MasterImage MI-2100 digital 3D cinema system offers high-quality presentation, single-or multi-use eyewear, is easily portable between screens and is available through a compelling, ownership-based pricing model. Supported by European and all six major Hollywood studios and many independent distributors, MasterImage systems are installed in 38 countries including the UK, France, Italy, Denmark, US, China, Australia and more.
MasterImage seems one jump ahead of their competitors and have proven to us that they understand both the technology and the financial concerns of the cinema owners, continued Hamon.
Brian Kercher, Managing Director of 3D Cinema, MasterImage Europe notes that we are delighted to be working with such a dynamic organization as Kinepolis and welcome the opportunity to bring high quality 3D to Kinepolis audiences throughout Europe.