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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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CYPRESS, CA—Jun 29, 2010

Christie Brings 3D Digital Cinema to the “End of the World,” in Tierra Del Fuego, Argentina

Christie® digital cinema projectors are found all over the world – and now they are also found at the “end of the world.” The Packewaia Cinema in Ushuaia, the capital of the Argentine province of “Tierra del Fuego” (“Land of Fire”) and the southernmost city in the world, has installed a Christie 3D digital projection system that is already playing to packed houses. With digital capabilities, the system can now offer first-run screenings of the latest Hollywood blockbusters, as well as the thrilling experience of 3D cinema. 
 
Packewaia Cinema is among the latest theaters in Argentina to embrace 3D.  It is operated by Gama Producciones, whose partners, Fabian Fiocchi and Pablo Drajner, oversee diverse media, promotional and event production ventures, including the management of a local TV station. Christie, the brand they selected, dominates the Argentinean market, outselling its nearest competitor by more than two to one.  
 
“The Christie 3D digital cinema system has proven to be very popular. It is attracting enormous audiences, providing Gama Producciones with an excellent return on its investment,” said Fabian Fiocchi. “Digital cinema also allows us to show the latest blockbuster movies right away, instead of having to wait five or six weeks for a 35mm print.”
 
“We recommended the Christie DLP Cinema® projector because it offers the brightest and sharpest image in the industry, the two most important factors that ensure the best 3D viewing experience,” said Alex Mir, a partner at Xenon Cinema Technology, the company that installed the system. Founded in 1967, Xenon Cinema Technology is dedicated to the supply, installation and service of movie theaters and auditoriums across South America.
 
“Since not all prints are available in digital format yet, the 35mm projector is still necessary, but there was hardly any space to have the two projectors in the booth at the same time. We therefore had to improvise,” said Mir. “The chief projectionist designed an elevator system that allowed them to lower the Christie projector out of the way for a 35mm screening; then raise it to its operating position for digital screenings.”
 
“It seems appropriate that ‘the land of fire’ has embraced the ‘hottest’ trend in the industry: 3D digital cinema,” said Craig Sholder, vice-president of Entertainment Solutions, Christie.  “We are pleased to be a part of Gama Producciones’ transition to digital technology; and we look forward to working with Xenon Cinema Technology as they continue to bring the latest generation entertainment technology to Argentina and all of South America.” 
 
Packewaia Cinema is one of only a handful of theaters in a city of 65,000 and was built more than a decade ago inside a former naval station.


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site
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Jun 20, 2019 Christie Signs Major Global Reseller Agreement with Arts Alliance Media
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Christie officially announced a worldwide* reseller agreement with Arts Alliance Media (AAM), the global leader in digital cinema software and services. The agreement will see Christie offering AAM’s full range of integrated theatre management software and services to its wide-reaching exhibitor base, and further strengthen Christie’s position as the pre-eminent cinema solutions and expertise provider.

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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) by serving as the event’s exclusive cinema projection partner for the 11th consecutive year.

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Jun 6, 2019 Christie Cinema Projection and Vive Audio at Procinal Carnaval, Colombia’s Newest Multiplex
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Jun 3, 2019 Christie Wows Audiences at the Mexican Comic Convention with its RealLaser™ Projection Technology
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Christie® was the projection partner at Conque 2019, Mexico’s biggest comics and entertainment event, for the second year running. Held recently at the Congress Centre in the city of Querétaro, the event’s main auditorium was kitted out with a Christie CP4325-RGB pure laser projector using RealLaser™ technology.

May 14, 2019 Christie Ensures the Content Shines at Europe’s Most Glamorous Film Festival
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Apr 29, 2019 Edge Content & Technology Acquires Fleet of Christie’s Next Generation RGB Pure Laser Projectors for the Australian Market
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Christie® is pleased to announce that EDGE Content & Technology, one of Australia’s leading cinema technology integrators, has acquired 52 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination for deployment into Event Cinemas’ Gold Class theatres.

Apr 24, 2019 Metrocinemas Outfits Central America’s First ‘Pure Laser’ Multiplex with Christie Projectors
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Honduran cinema chain Metrocinemas has chosen ChristieÒ RGB pure laser projectors and Christie Vive Audio™ for its new Metrocinemas Megamall multiplex. The multiplex is set to be the first in Central America equipped entirely with RGB laser projectors.

Apr 4, 2019 Onsite Warranty Service to Be Included with Every New Christie Projector Purchase
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will include Onsite Christie Warranty Repair Service, which will be coupled with 24/7 Christie Helpdesk and Critical Inventory Logistics support on all new lamp and RGB pure laser cinema projector sales in the continental United States.

Apr 4, 2019 Christie Taps TSR PROVA as India’s Marquee Cinema Integration Partner for its RealLaser Illumination Platform Projectors
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is proud to announce that TSR PROVA (‘TSR’) has been signed as Christie’s pre-eminent integration partner of its family of RGB cinema projectors based on Christie’s industry-leading RealLaser™ illumination platform. TSR will assist in the adoption of Christie’s latest cinema technology across the burgeoning Indian exhibition market.

Apr 3, 2019 Huaxia Film Initiates Strategic Partnerships to Speed Development and Screening of Advanced-Format Movies to Lead the Film Industry
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Florida’s Cinemaworld has gained the leading edge in cinema projection and is amazing movie-goers with the ultimate experience in visual entertainment, thanks to the installation of Christie RealLaser™ projection systems at its West Melbourne theater complex.

Apr 1, 2019 Christie Strengthens Global Cinema Team with Hire of Industry Veteran
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, today announced that Scott Freidberg has returned to the organization to evangelize Christie’s industry-leading cinema solutions, most notably its family of RGB pure laser projectors featuring RealLaser™ technology, and Vive Audio solutions.

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Cinema-industry veteran Susie Beiersdorf, Vice President of Sales, Cinema – The Americas, Christie, has been selected as the 2019 recipient of the Ken Mason Inter-Society Award. The Ken Mason Award honors an individual who has made outstanding long-term contributions leading to the overall improvement of the motion picture experience. The announcement was made today by Paul Holliman, President, The Inter-Society for the Enhancement of Cinema Presentation, Inc. Beiersdorf will receive the award at a ceremony held at CinemaCon in Las Vegas on April 4.

Feb 20, 2019 Huayi Brothers Cinemas Selects Christie RealLaser Projectors for its Flagship Multiplex in Shanghai
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Huayi Brothers Cinemas has deployed Christie’s next-generation RealLaser™ cinema projectors at its flagship multiplex in Shanghai.
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