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# 1939 Baird

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Rancho Cordova, CA—Jul 1, 2010

Santa Rosa Entertainment selects Barco

Santa Rosa Entertainment has employed a revolutionary cost-effective approach to theatre construction and operations with the purchase of Barco Series 2 projectors and an innovative new lift system
Barco, a global leader in digital cinema technology announced today that Santa Rosa (SR) Entertainment is installing 16 of Barco's Series 2 digital projectors in its new Blue Oaks 16 Cinema opening later this year in Rocklin, CA. 

Blue Oaks 16 will be the first theatre in which projectors will be positioned on lifts in the rear of each auditorium, eliminating the need to raise ceiling heights and build a costly second level for mezzanine projection booths. All projectors and auditorium operations can be managed with hand-held remote controls from the theatre with the touch of a button, omitting the need to run to the projection room to decrease audio levels and adjust other cinema functions. 

Dan Tocchini, President and CEO of Santa Rosa Entertainment, comments “Because of the tremendous cost savings – not only in using an old Mervyn's store for the footprint, but also in removing the need for an additional story – we are able to keep the project cost to $10 million for a 3,000-seat theatre. It makes for a very efficient and cost-effective operation, especially considering that the technology and furnishings are the best on the market.” SR chose Rocklin because of its tremendous drawing potential, attracting patrons from all of Rocklin, nearby Lincoln and part of Roseville. “It's just one of the best sites in the country for a theatre, and the timing couldn't be better since about nine new 3D movies are expected out by the end of the year,” continued Tocchini. 

The theatre was designed by Digital Cinema Development, Inc. (DCD). Owners, Larry Jacobson and Scott Stalcup, stated that construction not only used every foot of existing space, but included the innovations made possible by digital cinema that couldn't be accomplished in a film world. Jacobson commented, “Our mantra at DCD is that we are not simply designing film theatres and putting digital projectors in them. It is the digital technology that allows theatres to be built without the restrictions of mezzanines. We can put state-of-the-art theatres in places that are typically considered too spatially restrictive.” 

Terri Westhafer, Director of Business Development for Barco, conveyed the synergy that all participants brought to the project: “Barco's new Series 2 projectors are compatible with more 3D solutions than any other projector and SR Entertainment will be utilizing Barco's 3D solutions in the new complex. SR has already deployed Barco projectors in several of their existing locations. Our Barco Series 2 equipment is also ready to receive the enhanced DLP4K and SR will be “future-proof” for quite some time with the new construction and design ingenuity. I've been well acquainted with both Mr. Jacobson and the Tocchini family for 25+ years. Their mutual creativity and interest in taking full advantage of the inherent savings created by Barco and the digital revolution, coupled with putting on the finest presentations possible in a plush environment, is unequalled.” 

Blue Oaks 16 is set to open in November, just in time for the holiday season. Todd Hoddick, VP Digital Cinema North America commented “We thrive on innovation and we enjoy working with visionaries like SR and DCD. We share their sense of pride and we are honored to be an integral part of this solution as they open their latest crown jewel for onscreen entertainment and audience experience.” 

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page About SR Entertainment Group: SR Entertainment Group is a family-run company that operates, designs, builds and renovates theatres. SR Entertainment Group also "buys and books" film, manages concessions and performs other administrative functions for a growing network of motion picture theatres and independent exhibitors.   SR Entertainment Group operates many state-of-the-art megaplexes in California including: the Roxy Stadium 14, 3rd Street Cinemas 6, and Airport Stadium 12 in Santa Rosa; the Sierra Vista Cinemas 16 in Clovis; the Lodi Stadium 12 in Lodi; the Mary Pickford Stadium 14 in Cathedral City; the Plaza Cinemas 14 in Oxnard; the Roxy Stadium 11 in Camarillo and the brand new all digital, Blue Oaks 16 in Rocklin. These remarkable state of the art complexes feature large snack bars as well as the ultimate in picture & digital sound presentations and some giant auditoriums with wall-to-wall screens. SR Entertainment Group Directory page

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