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# Baird 1930

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Rancho Cordova, CA, USA—Oct 11, 2011

SR Entertainment Group Continues Digital Cinema Deployment with 65 More Barco DLP Cinema Projectors

Barco, Guinness World Record holder for the brightest DC projector, installed 65 screens in rapid succession, completing all installations in just five days in sites spanning from Northern to Southern California.The latest series of installations is part of a long-term VPF agreement with Cinedigm, comprising 81 total screens located throughout California. 

SR Entertainment selected Barco as its digital cinema projector provider in July 2010, beginning with a novel theater concept at its Blue Oaks Cinema in Rocklin. This site holds the distinction of being one of the first theaters in the world to feature non-mezzanine auditoriums, utilizing projector lift systems and remote controls to reduce construction costs and simplify operation. 

“Barco has done a wonderful job for us. We have been so pleased with their attentiveness to our needs at every level. The equipment works very efficiently, and with their operator training, we haven't had to worry about any down time,” commented Dan Tocchini, President and CEO of SR Entertainment. “They even introduced us to Larry Jacobson, who built our Blue Oaks 16 without a mezzanine and other innovations with Barco projectors specifically in mind, which has drawn curious exhibitors from around the world. In only a few months, it's become an icon in the industry.” 

The Barco installations include the full complement of digital cinema solutions, including LMS, servers, automation and 3D. The deployment includes a wide range of Barco's fully DCI-compliant 2K and 4K projectors, with Barco also providing turnkey installation services, ongoing maintenance and proactive NOC monitoring. 

“SR Entertainment is one of our most forward-thinking and creative customers. SR's selection of Barco clearly reflects a larger desire to future-proof their investment,” commented Terri Westhafer, Director of Business Development for Barco's Digital Cinema division. “They have been receptive to new ideas designed to optimize their digital deployment, partnering with us to develop our onsite manager training which is conducted right at their theater locations. We look forward to a long and happy relationship with them as their progress continues.” 

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page About SR Entertainment Group: SR Entertainment Group is a family-run company that operates, designs, builds and renovates theatres. SR Entertainment Group also "buys and books" film, manages concessions and performs other administrative functions for a growing network of motion picture theatres and independent exhibitors.   SR Entertainment Group operates many state-of-the-art megaplexes in California including: the Roxy Stadium 14, 3rd Street Cinemas 6, and Airport Stadium 12 in Santa Rosa; the Sierra Vista Cinemas 16 in Clovis; the Lodi Stadium 12 in Lodi; the Mary Pickford Stadium 14 in Cathedral City; the Plaza Cinemas 14 in Oxnard; the Roxy Stadium 11 in Camarillo and the brand new all digital, Blue Oaks 16 in Rocklin. These remarkable state of the art complexes feature large snack bars as well as the ultimate in picture & digital sound presentations and some giant auditoriums with wall-to-wall screens. SR Entertainment Group Directory page

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