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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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CineAsia/Hong Kong—Dec 6, 2010

Shimao Group Selects Christie for Phase One of Digital Cinema Deployment

Christie Solaria™ Series projectors selected to kick-start Group’s digitalization plan for China
Christie®, a global leader in digital cinema, is pleased to announce that Shimao Group has purchased Christie Solaria™ CP2000 Series DLP Cinema® projectors in the first phase of their Digital Cinema deployments across China. Operating from its headquarters in Pudong, Shanghai, Shimao is a globalized agglomeration centering on real estate development, but have also achieved remarkable strengths in several fields, by being principally engaged in tourism, hotel operation, etc, and acquiring a market-leader position with great influence in China.
 
Committed to enhancing the quality of life through the urban landscape, Shimao has embarked on China’s most massive Digital Cinema deployment by being the first company to install 50 units of Christie’s CP2000 Series projectors into the circuit’s theatres in China in the Phase One installation deployment which was completed in December 2010.
 
The success of the Phase One deployment was mostly due to the Christie Solaria Series projectors being the most practical, cost-effective, highly reliable DLP Cinema® technology to deliver excellent picture quality, while maintaining a low cost of operation. Already in the pipeline is Shimao’s plan for the next phase of roll-outs, when it will increase the deployment configuration with another 200 units of Christie projectors across China.  
 
Mr. Hui Wing Mau, Chairman and Executive Director, Shimao Group promptly acknowledged the significance of the first phase of the roll-outs: "Christie has been a global leader in the projection industry for many years. It has repeatedly proven its success in Digital Cinema and this is why we were confident to select Christie exclusively for this historic deployment. Going digital is the only way forward and our partnership with Christie continues to ensure the quality of China’s digital films., Deploying the 50 units of Solaria Series projectors is only just the first phase in a natural progression for us to move to the next level together with Christie.”
 
“China is one of the fastest growing cinema markets in the world and with Christie’s global success in Digital Cinema we can help our partners in realizing their vision across China. We feel very privileged to be chosen by Shimao to be selected for this historic roll-out as it further strengthens Christie’s leadership position in China,” comments Lin Yu, vice president of sales, Christie Asia Pacific.
 
Designed to meet all Digital Cinema Initiatives (DCI) specifications, the Christie Solaria Series is fully upgradeable to 4K digital cinema and features Christie Brilliant3D™ technology, providing the ultimate, most realistic 3D experience with the lowest cost of operation. Christie DLP Cinema® projectors are the world’s most installed digital cinema projectors, renowned for their brightness, flexibility, reliability and product integrity. 
 
As part of its plan in the pipeline, Shimao aims to set up about 12 theaters; totalling 100 screens by 2011. It also hopes to set up 60 to 80 theaters with more than 600 screens in China and achieves total box office earnings of up to USD2.38billion within the next five years.


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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More Christie News:
Jun 18, 2019 More Than One Thousand Christie Cinema Projectors Earmarked for Cineworld Auditoriums, Beginning with Rollout to Regal Screens in the United States
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Christie® is pleased to announce that Cineworld Group – the world’s second largest cinema exhibitor – has signed an agreement to acquire more than 1,000 of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Jun 16, 2019 Christie Delivers Visually-Engaging Cinema Solutions at the Shanghai International Film Festival
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) by serving as the event’s exclusive cinema projection partner for the 11th consecutive year.

Jun 13, 2019 Christie Unveils New Lower-Cost RGB RealLaser Projector for Smaller Cinema Screens
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Christie® is showcasing its newest addition to the CineLife™ Series – the Christie CP2309-RGB projector featuring RealLaser™ illumination technology at CineEurope 2019 in Barcelona June 17-20. Also debuting is the Christie Vive Audio LA3i loudspeaker and previews of Christie’s CP4450-RGB demonstrating its technology capabilities for the PLF spectrum cinema.

Jun 6, 2019 Christie Cinema Projection and Vive Audio at Procinal Carnaval, Colombia’s Newest Multiplex
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CES+ Logo
Christie® is pleased to announce that Colombian chain Cinemas Procinal has just opened a new seven-screen multiplex in the city of Barranquilla, featuring Christie Vive Audio™ and Christie digital cinema projection throughout. CES+ (Cinema Equipment & Supplies) carried out the installation.

Jun 3, 2019 Christie Wows Audiences at the Mexican Comic Convention with its RealLaser™ Projection Technology
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Christie® was the projection partner at Conque 2019, Mexico’s biggest comics and entertainment event, for the second year running. Held recently at the Congress Centre in the city of Querétaro, the event’s main auditorium was kitted out with a Christie CP4325-RGB pure laser projector using RealLaser™ technology.

May 14, 2019 Christie Ensures the Content Shines at Europe’s Most Glamorous Film Festival
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Christie® is once again delighted to be the projection technology partner for the Cannes Film Festival. For the 2019 festival, which runs May 14-25, Christie supplied 36 digital cinema projectors from across its Solaria™ Series, and accessories. It is the 13th year that Christie has supported the event.

Apr 29, 2019 Edge Content & Technology Acquires Fleet of Christie’s Next Generation RGB Pure Laser Projectors for the Australian Market
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Christie® is pleased to announce that EDGE Content & Technology, one of Australia’s leading cinema technology integrators, has acquired 52 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination for deployment into Event Cinemas’ Gold Class theatres.

Apr 24, 2019 Metrocinemas Outfits Central America’s First ‘Pure Laser’ Multiplex with Christie Projectors
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Honduran cinema chain Metrocinemas has chosen ChristieÒ RGB pure laser projectors and Christie Vive Audio™ for its new Metrocinemas Megamall multiplex. The multiplex is set to be the first in Central America equipped entirely with RGB laser projectors.

Apr 4, 2019 Onsite Warranty Service to Be Included with Every New Christie Projector Purchase
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will include Onsite Christie Warranty Repair Service, which will be coupled with 24/7 Christie Helpdesk and Critical Inventory Logistics support on all new lamp and RGB pure laser cinema projector sales in the continental United States.

Apr 4, 2019 Christie Taps TSR PROVA as India’s Marquee Cinema Integration Partner for its RealLaser Illumination Platform Projectors
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is proud to announce that TSR PROVA (‘TSR’) has been signed as Christie’s pre-eminent integration partner of its family of RGB cinema projectors based on Christie’s industry-leading RealLaser™ illumination platform. TSR will assist in the adoption of Christie’s latest cinema technology across the burgeoning Indian exhibition market.

Apr 3, 2019 Huaxia Film Initiates Strategic Partnerships to Speed Development and Screening of Advanced-Format Movies to Lead the Film Industry
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GDC Technology Limited Logo
Huaxia Film Distribution Co., Ltd. (Huaxia Film), a well-known film distributor in China, today announced at CinemaCon 2019 that it will develop, leverage and promote premium format movies driven by new, advanced configurations, specifically the Cinity Cinema System. Cinity will seamlessly combine related processes and technologies, (e.g. filming, post-production, distribution and projection) that are representative of advanced-format movies, to build a complete industry ecosystem for them.

Apr 1, 2019 Christie RealLaser Projectors Put Cinemaworld’s West Melbourne, Florida Multiplex on Forefront of Technology with RGB Laser Brilliance
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Florida’s Cinemaworld has gained the leading edge in cinema projection and is amazing movie-goers with the ultimate experience in visual entertainment, thanks to the installation of Christie RealLaser™ projection systems at its West Melbourne theater complex.

Apr 1, 2019 Christie Strengthens Global Cinema Team with Hire of Industry Veteran
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, today announced that Scott Freidberg has returned to the organization to evangelize Christie’s industry-leading cinema solutions, most notably its family of RGB pure laser projectors featuring RealLaser™ technology, and Vive Audio solutions.

Mar 28, 2019 Christie Illuminates the Future of Cinema Technology at CinemaCon 2019
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be opening CinemaCon 2019, April 1 – 4 at Caesars Palace with an arsenal of projection and sound innovations, designed to best tell the stories that capture the hearts and minds of audiences worldwide, while adding to the bottom line of the studio and exhibition communities.

Mar 27, 2019 Christie RGB Projectors and Vive Audio Sound Solution Grace the World’s Largest ‘Pure Laser’ Multiplex in Mexico City
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Mexico’s Cinemex has recently opened an impressive cinema complex, featuring RGB pure laser projectors based on Christie RealLaser™ illumination, along with Christie Vive Audio™systems.

Mar 25, 2019 Cinema 21 Increases Investment in Christie RealLaser Technology
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Christie® is pleased to announce that Cinema 21, the largest movie theater chain in Indonesia, is expanding its fleet of RGB pure laser cinema projectors by acquiring a further 100 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination.

Mar 22, 2019 Christie Cinema Asia Appoints New Sales Director for India
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, today announced the appointment of Kanwal Brar as Sales Director – Cinema (India) for Christie Digital Systems India, reporting to Don Shaw, Senior Director of Sales – Digital Cinema, Asia Pacific Region.

Mar 13, 2019 Susie Beiersdorf, Vice President of Sales, Cinema - the Americas, Christie, to Receive Inter-Society’s Ken Mason Award
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Inter‑Society Logo
Cinema-industry veteran Susie Beiersdorf, Vice President of Sales, Cinema – The Americas, Christie, has been selected as the 2019 recipient of the Ken Mason Inter-Society Award. The Ken Mason Award honors an individual who has made outstanding long-term contributions leading to the overall improvement of the motion picture experience. The announcement was made today by Paul Holliman, President, The Inter-Society for the Enhancement of Cinema Presentation, Inc. Beiersdorf will receive the award at a ceremony held at CinemaCon in Las Vegas on April 4.

Feb 20, 2019 Huayi Brothers Cinemas Selects Christie RealLaser Projectors for its Flagship Multiplex in Shanghai
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Huayi Brothers Cinemas has deployed Christie’s next-generation RealLaser™ cinema projectors at its flagship multiplex in Shanghai.

Feb 8, 2019 Digital Cinema Projection Pioneer Jack Kline Steps Down After 40 Years at Christie
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Christie® has announced that Jack Kline, a pioneer in digital cinema technology and architect of the innovative Virtual Print Fee (VPF) that accelerated the adoption of digital projection in movie theaters and created a revolution in global entertainment, is stepping down as Chairman, President and CEO of Christie after 40 years with the company, effective April 1, 2019.
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