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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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CineAsia/Hong Kong—Dec 6, 2010

Shimao Group Selects Christie for Phase One of Digital Cinema Deployment

Christie Solaria™ Series projectors selected to kick-start Group’s digitalization plan for China
Christie®, a global leader in digital cinema, is pleased to announce that Shimao Group has purchased Christie Solaria™ CP2000 Series DLP Cinema® projectors in the first phase of their Digital Cinema deployments across China. Operating from its headquarters in Pudong, Shanghai, Shimao is a globalized agglomeration centering on real estate development, but have also achieved remarkable strengths in several fields, by being principally engaged in tourism, hotel operation, etc, and acquiring a market-leader position with great influence in China.
 
Committed to enhancing the quality of life through the urban landscape, Shimao has embarked on China’s most massive Digital Cinema deployment by being the first company to install 50 units of Christie’s CP2000 Series projectors into the circuit’s theatres in China in the Phase One installation deployment which was completed in December 2010.
 
The success of the Phase One deployment was mostly due to the Christie Solaria Series projectors being the most practical, cost-effective, highly reliable DLP Cinema® technology to deliver excellent picture quality, while maintaining a low cost of operation. Already in the pipeline is Shimao’s plan for the next phase of roll-outs, when it will increase the deployment configuration with another 200 units of Christie projectors across China.  
 
Mr. Hui Wing Mau, Chairman and Executive Director, Shimao Group promptly acknowledged the significance of the first phase of the roll-outs: "Christie has been a global leader in the projection industry for many years. It has repeatedly proven its success in Digital Cinema and this is why we were confident to select Christie exclusively for this historic deployment. Going digital is the only way forward and our partnership with Christie continues to ensure the quality of China’s digital films., Deploying the 50 units of Solaria Series projectors is only just the first phase in a natural progression for us to move to the next level together with Christie.”
 
“China is one of the fastest growing cinema markets in the world and with Christie’s global success in Digital Cinema we can help our partners in realizing their vision across China. We feel very privileged to be chosen by Shimao to be selected for this historic roll-out as it further strengthens Christie’s leadership position in China,” comments Lin Yu, vice president of sales, Christie Asia Pacific.
 
Designed to meet all Digital Cinema Initiatives (DCI) specifications, the Christie Solaria Series is fully upgradeable to 4K digital cinema and features Christie Brilliant3D™ technology, providing the ultimate, most realistic 3D experience with the lowest cost of operation. Christie DLP Cinema® projectors are the world’s most installed digital cinema projectors, renowned for their brightness, flexibility, reliability and product integrity. 
 
As part of its plan in the pipeline, Shimao aims to set up about 12 theaters; totalling 100 screens by 2011. It also hopes to set up 60 to 80 theaters with more than 600 screens in China and achieves total box office earnings of up to USD2.38billion within the next five years.


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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More Christie News:
Jun 15, 2020 Christie Stands with Industry Partners at CineEurope
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, joins CineEurope 2020 online conference and tradeshow, June 17-18, 2020, where it will reaffirm support for its partners and introduce new RGB laser technology designed to further improve cost of operation as theater doors start to open.

Feb 27, 2020 Carnival Cinemas to Go 100% Laser
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One of the leading and fastest growing national multiplex chain Carnival Cinemas, led by Dr. Shrikant Bhasi, has chosen Christie’s RGB pure laser cinema projectors featuring RealLaser™ illumination technology as its next-generation projection systems to power theater screens across the country. The projectors will be installed and maintained by TSR Films Private Limited (TSR Films), Christie’s pre-eminent integration partner of its family of RGB pure laser cinema projectors in India.

Jan 23, 2020 Multicines Opens the First 4K RGB Pure Laser Cinema in Ecuador with Christie
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Ecuador’s first cinema equipped with 4K RGB laser projection has just opened in the Condado de Quito shopping mall. The integrator CES+ (Cinema Equipment & Supplies) recently installed a Christie® CP4330-RGB projector with RealLaser™ illumination in the MCX Multicines Xtreme theater.

Jan 10, 2020 Wanda Cinema’s 600th multiplex in China chooses Christie
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Christie® is pleased to announce that Wanda Cinema, China’s largest film distributor and cinema operator, has chosen Christie’s compact all-in-one, DCI-compliant RGB pure laser cinema projector, featuring RealLaser™ illumination technology, for its 600th multiplex in the country.

Dec 11, 2019 Christie RGB RealLaser technology and Vive Audio complete Southern Theatres’ GPX luxury renovation
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VSS-Southern Theatres, LLC has undertaken a complete renovation of the former Grand Theatre with the recently opened Amstar Cinemas 18 Four Seasons Station in Greensboro, NC.  With 18 screens, 12 of which were newly renovated, the complex features a state-of-the-art Grand Premium Experience (GPX®) Auditorium offering the ultimate movie-watching experience, using a Christie® CP4330- RGB cinema projector, with RealLaser™ RGB pure laser illumination technology and Christie Vive Audio™ delivering powerful Dolby Atmos® sound.

Dec 10, 2019 Cinépolis Chooses Christie RGB Pure Laser Projectors for New Pejaten Village Multiplex in Indonesia
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Christie® is pleased to announce that Cinépolis, the world’s second largest cinema chain based on admissions, has chosen Christie’s next-generation laser cinema projectors, featuring RealLaser™ illumination technology, to power its theater screens at Pejaten Village.

Dec 3, 2019 The World’s Biggest Pop Culture Event CCXP Chooses Christie RealLaser
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A Christie® CP4330-RGB pure laser cinema projector will light up the main auditorium screen at CCXP19, the world’s biggest pop culture event, from the  5th through 8th of December in São Paulo, Brazil.

Nov 7, 2019 Supercines Boasts Ecuador’s First RealLaser Cinema Projectors
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Supercines, Ecuador’s leading cinema chain, has opened a new eight-screen multiplex in the Ambato shopping mall equipped with Christie® Vive Audio™ and Christie RGB pure laser cinema projectors, the first of their kind in Ecuador. The multiplex lobby also uses 60 Christie Access LCD panels to advertise upcoming movies and promotions.

Oct 30, 2019 Christie adds a touch of MAGIC to Rochester Institute of Technology
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Rochester Institute of Technology (RIT), a leading university in Western New York, has upgraded its facilities to include a world-class creative technology and design hub at MAGIC Spell Studios. The 52,000-square-foot space brings together RIT’s academic strengths in game design and development, film and animation, new media design and more. Aiming to arm its students with the finest technologies,

Oct 17, 2019 Christie to Demonstrate Market Leading RealLaser Cinema Technology at the 2019 Australian International Movie Convention
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing market leading cinema technology chosen by cinema leaders at the 2019 Australian International Movie Convention (AIMC), which takes place at Event Cinemas Pacific Fair, Gold Coast, Queensland, from October 21-23.

Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
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ShowEast Logo
Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.


Oct 14, 2019 Christie Delivers the Magic of RGB Laser Projection at Magic Cinema
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The Magic Cinema complex is now home to Christie RGB RealLaser™ technology. Located in the futuristic Five Planets shopping centre, the four-theatre complex has two VIP theaters with 54 seats with the other two housing 78 seats each. All four Magic Cinema auditoriums are equipped with Christie projectors with the VIP theaters boasting Christie CP4325-RGB 4K projectors and the others housing Christie Solaria Series.

Oct 10, 2019 Christie to Bring RGB Laser Projection and Thought Leadership to ShowEast 2019
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing market-leading projection solutions, as well as cinema industry thought leadership and insight at ShowEast in Fontainebleau Miami Beach, Oct. 14-17.

Oct 3, 2019 Pioneering 120fps HFR Cinema with Paramount Pictures’ Gemini Man, from Legendary Filmmaker Ang Lee
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Three-time Academy Award-winning filmmaker Ang Lee’s much anticipated new film, Paramount Pictures Gemini Man premieres on October 6th at the TCL Chinese Theatre in Los Angeles – a movie palace situated on the Hollywood Walk of Fame. This historic location serves as the perfect showcase for a film that stretches technological boundaries by being produced in 4K resolution, 3D, and shot at a high frame rate (HFR) of 120 fps (frames per second).

Sep 9, 2019 Sree Kalidas M-Plex chooses Christie RealLaser RGB laser cinema projectors and Vive Audio for its new multiplex in Kerala
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Christie® is pleased to announce that Sree Kalidas M-Plex has become the first cinema complex in the southern Indian state of Kerala to deploy its next-generation cinema projectors featuring Christie RealLaser™ illumination and Vive Audio™.

Aug 21, 2019 CGV Invests in 94 Christie RealLaser RGB Pure Laser Cinema Projectors for Multiplexes in South Korea
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Christie® is pleased to announce that CGV, the largest multiplex cinema chain in South Korea, has acquired 94 units of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Aug 15, 2019 Christie Demonstrates Capabilities of RealLaser RGB Pure Laser Cinema Projectors at BIRTV
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Christie’s RealLaser™ RGB pure laser cinema projectors, chosen by cinema leaders and filmmakers globally, will be shown at the Beijing International Radio, TV & Film Exhibition (BIRTV), taking place at the China International Exhibition Center, August 21-24.

Aug 8, 2019 Christie honored with ICTA’s Teddy Award for Manufacturer of the Year
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ICTA Logo
Christie® is pleased to announce it has earned the International Cinema Technology Association (ICTA) Teddy Award as Manufacturer of the Year.

Aug 7, 2019 Cinema Sunshine chooses Christie’s RealLaser family of RGB laser cinema projectors and Vive Audio for its new flagship multiplex in Tokyo
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Christie® is pleased to announce that Cinema Sunshine has deployed Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination and Vive Audio™ in its new flagship cinema complex in Tokyo.

Aug 1, 2019 Christie Continues Strong Partnership as Big Cine Expo 2019’s Official Technology Partner for Fourth Consecutive Year
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is pleased to continue its association with Big Cine Expo 2019 by serving as the event’s official technology partner for the fourth consecutive year.
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