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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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CineAsia/Hong Kong—Dec 6, 2010

Shimao Group Selects Christie for Phase One of Digital Cinema Deployment

Christie Solaria™ Series projectors selected to kick-start Group’s digitalization plan for China
Christie®, a global leader in digital cinema, is pleased to announce that Shimao Group has purchased Christie Solaria™ CP2000 Series DLP Cinema® projectors in the first phase of their Digital Cinema deployments across China. Operating from its headquarters in Pudong, Shanghai, Shimao is a globalized agglomeration centering on real estate development, but have also achieved remarkable strengths in several fields, by being principally engaged in tourism, hotel operation, etc, and acquiring a market-leader position with great influence in China.
 
Committed to enhancing the quality of life through the urban landscape, Shimao has embarked on China’s most massive Digital Cinema deployment by being the first company to install 50 units of Christie’s CP2000 Series projectors into the circuit’s theatres in China in the Phase One installation deployment which was completed in December 2010.
 
The success of the Phase One deployment was mostly due to the Christie Solaria Series projectors being the most practical, cost-effective, highly reliable DLP Cinema® technology to deliver excellent picture quality, while maintaining a low cost of operation. Already in the pipeline is Shimao’s plan for the next phase of roll-outs, when it will increase the deployment configuration with another 200 units of Christie projectors across China.  
 
Mr. Hui Wing Mau, Chairman and Executive Director, Shimao Group promptly acknowledged the significance of the first phase of the roll-outs: "Christie has been a global leader in the projection industry for many years. It has repeatedly proven its success in Digital Cinema and this is why we were confident to select Christie exclusively for this historic deployment. Going digital is the only way forward and our partnership with Christie continues to ensure the quality of China’s digital films., Deploying the 50 units of Solaria Series projectors is only just the first phase in a natural progression for us to move to the next level together with Christie.”
 
“China is one of the fastest growing cinema markets in the world and with Christie’s global success in Digital Cinema we can help our partners in realizing their vision across China. We feel very privileged to be chosen by Shimao to be selected for this historic roll-out as it further strengthens Christie’s leadership position in China,” comments Lin Yu, vice president of sales, Christie Asia Pacific.
 
Designed to meet all Digital Cinema Initiatives (DCI) specifications, the Christie Solaria Series is fully upgradeable to 4K digital cinema and features Christie Brilliant3D™ technology, providing the ultimate, most realistic 3D experience with the lowest cost of operation. Christie DLP Cinema® projectors are the world’s most installed digital cinema projectors, renowned for their brightness, flexibility, reliability and product integrity. 
 
As part of its plan in the pipeline, Shimao aims to set up about 12 theaters; totalling 100 screens by 2011. It also hopes to set up 60 to 80 theaters with more than 600 screens in China and achieves total box office earnings of up to USD2.38billion within the next five years.


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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Nov 2, 2020 Christie Stands Together with Industry Partners at CineAsia 2020 Online Tradeshow
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will stand united with cinema industry partners by joining the CineAsia 2020 online tradeshow, taking place November 4-5.

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Oct 26, 2020 Norway Cinema Screens Get the Christie RGB Pure Laser Projector Treatment
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Christie, a leader in creating and delivering the world’s best visual experiences, has announced that 51 cinema screens across Norway are set to reap the benefits of its RGB laser illumination technology as part of an extensive refit.

Oct 15, 2020 Christie Granted U.S Patent for In-Home Streaming Technology for Cinema Exhibitors
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Christie®, a world leading visual technologies company, announced that, pursuant to a filing in 2018, the U.S Patent and Trademark Office (USPTO), has issued Christie a U.S. patent under US10783282B2 on September 22, 2020, which enables exhibitors to stream movies directly to the home using their current technologies in a way that supplements their existing business model.

Oct 13, 2020 Suning Cinema opens “all Christie” RGB laser multiplex in Xi’an
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Christie®, a global leader in digital cinema projection technologies, is pleased to announce that Suning Cinema has deployed its leading-edge RGB laser cinema projectors for all auditoriums in its new multiplex in Xi’an, Shaanxi province.

Sep 21, 2020 Christie Redefines PLF Cinema Experience with CP4450-RGB – the Brightest Direct-Coupled RGB Pure Laser Projector on the Market
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Christie®, a global leader in digital cinema projection and audio technologies, is redefining the movie-going experience for Premium Large Format (PLF) theatres with its state-of-the-art RGB pure laser cinema projector that delivers incredibly colorful and detailed visuals.

Sep 10, 2020 Christie Celebrates 20th Year as Official Digital Projection Partner of the Toronto International Film Festival
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Christie® is proud to celebrate its 20th year as the Official Digital Projection Partner of the Toronto International Film Festival (TIFF). Kicking off its 45th year today, and running until September 19, the Festival will screen 50 new films across venues adapted to the global pandemic, including a drive-in theatre, an open-air cinema, and indoor venues tailored for public safety.

Aug 17, 2020 Christie Reaffirms Support for Cinema Industry, Showcases New Technology and Services at BIRTV 2020 Online Trade Show
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Christie, a leader in creating and delivering the world’s best visual and audio experiences, will be participating in the Beijing International Radio, TV & Film Exhibition (BIRTV) 2020 online trade show, taking place on August 19-21.

Jul 24, 2020 Christie’s Strong Partnership with Shanghai International Film Festival Enters the 12th Year
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) for the 12th consecutive year.

Jul 16, 2020 Christie lights up Lavazza Drive-In Film Festival
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Christie® is pleased to sponsor the Lavazza Drive-In Film Festival co-hosted by the ICFF, presented by IC Savings and CHIN Radio/TV, taking place July 20-31 at Toronto’s Ontario Place. Movie-goers can enjoy a curated selection of films from countries hardest hit by COVID-19, in a safe, socially distanced environment.

Jun 15, 2020 Christie Stands with Industry Partners at CineEurope
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, joins CineEurope 2020 online conference and tradeshow, June 17-18, 2020, where it will reaffirm support for its partners and introduce new RGB laser technology designed to further improve cost of operation as theater doors start to open.

Feb 27, 2020 Carnival Cinemas to Go 100% Laser
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One of the leading and fastest growing national multiplex chain Carnival Cinemas, led by Dr. Shrikant Bhasi, has chosen Christie’s RGB pure laser cinema projectors featuring RealLaser™ illumination technology as its next-generation projection systems to power theater screens across the country. The projectors will be installed and maintained by TSR Films Private Limited (TSR Films), Christie’s pre-eminent integration partner of its family of RGB pure laser cinema projectors in India.

Jan 23, 2020 Multicines Opens the First 4K RGB Pure Laser Cinema in Ecuador with Christie
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Ecuador’s first cinema equipped with 4K RGB laser projection has just opened in the Condado de Quito shopping mall. The integrator CES+ (Cinema Equipment & Supplies) recently installed a Christie® CP4330-RGB projector with RealLaser™ illumination in the MCX Multicines Xtreme theater.

Jan 10, 2020 Wanda Cinema’s 600th multiplex in China chooses Christie
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Christie® is pleased to announce that Wanda Cinema, China’s largest film distributor and cinema operator, has chosen Christie’s compact all-in-one, DCI-compliant RGB pure laser cinema projector, featuring RealLaser™ illumination technology, for its 600th multiplex in the country.

Dec 11, 2019 Christie RGB RealLaser technology and Vive Audio complete Southern Theatres’ GPX luxury renovation
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VSS-Southern Theatres, LLC has undertaken a complete renovation of the former Grand Theatre with the recently opened Amstar Cinemas 18 Four Seasons Station in Greensboro, NC.  With 18 screens, 12 of which were newly renovated, the complex features a state-of-the-art Grand Premium Experience (GPX®) Auditorium offering the ultimate movie-watching experience, using a Christie® CP4330- RGB cinema projector, with RealLaser™ RGB pure laser illumination technology and Christie Vive Audio™ delivering powerful Dolby Atmos® sound.

Dec 10, 2019 Cinépolis Chooses Christie RGB Pure Laser Projectors for New Pejaten Village Multiplex in Indonesia
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Christie® is pleased to announce that Cinépolis, the world’s second largest cinema chain based on admissions, has chosen Christie’s next-generation laser cinema projectors, featuring RealLaser™ illumination technology, to power its theater screens at Pejaten Village.

Dec 3, 2019 The World’s Biggest Pop Culture Event CCXP Chooses Christie RealLaser
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A Christie® CP4330-RGB pure laser cinema projector will light up the main auditorium screen at CCXP19, the world’s biggest pop culture event, from the  5th through 8th of December in São Paulo, Brazil.

Nov 7, 2019 Supercines Boasts Ecuador’s First RealLaser Cinema Projectors
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Oct 30, 2019 Christie adds a touch of MAGIC to Rochester Institute of Technology
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Oct 17, 2019 Christie to Demonstrate Market Leading RealLaser Cinema Technology at the 2019 Australian International Movie Convention
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