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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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London—Jan 19, 2011

Showcase Cinemas Go ‘Fully Digital’ with Ground-Breaking New Projection System from Sony

This week, Showcase Cinemas will begin the process of going ‘fully digital’, with the installation of Sony Professional digital cinema 4k projection systems - the highest digital cinema projection quality in the world.
 
Beginning at the Cinema de Lux Leicester and then rolling out at the 21 Showcase and Showcase Cinema de Lux locations across the UK, the new systems feature more than four times the resolution of traditional Full-HD systems and offer incredible levels of detail and clarity in both 2D and 3D films. By the year end, all 276 Showcase screens will be fully digital - positioning the brand at the very pinnacle of innovative digital cinema.
 
Karen Fox, General Manager of UK Theatres for Showcase says:  “The introduction of Sony Professional digital cinema 4k screens will allow us to offer the ultimate digital cinema experience to all of our audiences. These systems provide outstanding image and sound quality and will extend throughout our offering, including 3D and alternative content, to deliver the most advanced and exciting entertainment experiences to our existing and future customers.
 
“Most other digital cinema projectors are only 2k, but Sony 4k is dramatically different, with four times the pixel count, delivering better picture clarity, resolution and quality for a more compelling and entertaining cinema experience. This means cinema goers get a level of detail that they’ve never experienced before, greatly enhancing their enjoyment of a fast action-packed film or a big scale epic adventure.”
 
The Sony 4k system also enables viewers to sit closer to the screen and watch a seamless and continuous detailed picture, using an easy-on-the-eye technology, which maximises viewing comfort. The advanced 3D dual-lens adaptor system shows two images to both eyes simultaneously for more natural viewing, and gives a depth of field so lifelike that viewers can feel like they are part of the action.
     
Venue: Showcase Cinema de Lux Leicester
Address: 7 Highcross Lane, Leicester. LE1 4SD
 
For more information about Showcase Cinema de Lux Leicester and Sony Digital Cinema 4k, Studio One Restaurant & Bar and Insider membership, please visit www.cinemadelux.co.uk

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Sony Professional Solutions (UK): Sony Professional Solutions exists to unleash the incredible power of images. Helping customers tell stories, springboard change, connect emotionally, stimulate learning and activate potential is at the heart of our vision. With a winning combination of technology and creativity Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Theatre, Healthcare, Sports and Corporate and Education markets to deliver innovative and transformational customer solutions. Operating with over 30 years’ experience and a trusted network of established technology partners Sony’s wide portfolio of product and services propositions provides true value to businesses and informs, educates, entertains and inspires their customers. Sony Professional Solutions (UK) Directory page

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