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# 1930 Baird

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Rancho Cordova, CA—Jan 27, 2011

Cobb Theatres Selects Barco for Conversion of its Circuit

Cobb Theatres will complete the digital conversion of its entire circuit with the purchase of an additional 100+ Barco digital cinema projectors for eight of its theatres serving Florida, Alabama and the Southeast.

Digital cinema pioneer Barco announced today that Cobb Theatres of Birmingham, Alabama has purchased an additional 105 digital cinema projectors to complete the digital conversion of its entire 19-theatre chain with Barco's Series 2 projectors. Cobb already has over 60 Barco Series 1 and Series 2 projectors installed throughout its circuit, and the proven reliability has cemented Barco's standing as Cobb's projector of choice. Cobb is planning to install a Barco projector in every auditorium and every theatre throughout the circuit, with many venues featuring Cobb's innovative new “CineBistro” concept, a rapidly emerging trend in digital cinema entertainment. 

As a “leader in providing the ultimate entertainment experience,” Cobb has fully embraced the concept of a “destination theatre,” offering specialty cocktails and gourmet restaurant-quality fare, with an emphasis on plush comfort and elite-class customer service. The cornerstone attraction is its “CineBistro,” an intimate lounge and restaurant area in a boutique setting surrounded by multiple theatres seating 80-100 customers. After dining, tables are retracted and patrons enjoy a movie in true “private Hollywood movie screening” style. 

“Cobb is building a premium brand targeted to the sophisticated moviegoer who looks beyond merely catching a quick movie to seek a richer, multi-faceted cinema experience. Barco projectors are a natural part of this equation, perfectly complimenting our offering with unparalleled quality, high efficiency and proven reliability,” commented Jeremy Welman, COO of Cobb Theatres. “Moreover, we can count on Barco to stand behind their products with excellent service, making a 'Barco exclusive' the natural and easy choice for us.” 

Cobb installed Barco's DP-1500 and DP-2000 projectors in its first three CineBistro venues, attracted by the crystal-clear images displayed by the combination of Barco's superior optics and Texas Instrument's DLP Cinema® technology. Additionally, for the Hyde Park (Tampa, FL) CineBistro, a Barco ACS-2048 alternative content switcher was installed to expand the theatre's display capabilities, enabling input and scaling of alternative content formats such as DVDs and satellite feeds directly into the projector. With this innovative and inexpensive addition, the CineBistro venue is a viable option for showcasing private corporate events and screening live telecasts such as sports and musical entertainment. The new deployments will include an additional 105 Barco projectors spanning the full gamut of Barco's extensive suite of DCI-compliant 2K projectors, including the brightest digital cinema projector in the world – the DP2K-32B. 

“We are honored that Cobb has chosen to partner with Barco for this innovative CineBistro concept and to deploy our projectors throughout Cobb's entire circuit. They clearly recognize the importance that supreme image quality and top-notch service play in delivering an upscale entertainment experience,” commented Todd Hoddick, VP Digital Cinema for Barco North America. “Cobb's innovative spirit and attention to detail are traits that we highly value at Barco, and we share their enthusiasm for bringing this new avant-garde concept to a new genre of moviegoers.”

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page About Cobb Theatres: Cobb Theatres, based in Birmingham, Ala., is a progressive motion picture exhibitor operating 231 screens at 19 locations throughout the Southeastern United States. We are committed to being the leader in providing the ultimate entertainment experience, while maintaining a rich heritage of family values and integrity. Consistently surpassing our guests' expectations is a natural outgrowth of our dedication to empowering team members to deliver excellence in guest service. Cobb Theatres Directory page

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