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# 1930 Baird

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Centennial, Colo.—Mar 24, 2014

National CineMedia (NCM) Continues to Strengthen its National Cinema Advertising Network

NCM Renews Affiliate Agreement With Cobb Theatres and Adds Fox Theatres, Atrium Stadium Cinemas, White Mountain Entertainment and Movie Tavern As New Affiliates
National CineMedia (NCM) continues to strengthen its national cinema advertising network with the renewal of its long-term affiliate agreement with leading regional movie theater circuit Cobb Theatres. NCM is also adding four new high-quality regional theater circuits to its network to further expand its national reach and geographic coverage.
 
Under the terms of this exclusive long-term renewal, 14 Cobb Theatres with 206 screens and approximately 7.5 million annual attendees will continue to be a part of the NCM’s cinema network and present NCM’s FirstLook pre-feature program to its patrons.
 
NCM also signed long-term cinema network affiliate agreements with three new theater circuits; Fox Theatres, Atrium Stadium Cinemas and White Mountain Entertainment. Movie Tavern, which was recently acquired by NCM Affiliate Southern Theatres, will also now join NCM’s network in accordance with Southern Theatres’ existing advertising affiliate agreement. These new affiliates will add a combined 25 movie theaters with 188 screens and approximately 6.2 million annual attendees to NCM’s cinema advertising network in markets including New York, Dallas/Fort Worth, Atlanta, Houston and Phoenix.
 
“Our renewal with Cobb Theatres and the addition of these four high-quality regional theater circuits to our cinema network further strengthens our competitive positioning versus other regional and national video advertising networks,” said Kurt Hall, NCM’s president and chief executive officer. “We look forward to working with these new cinema partners to bring their patrons an excellent entertainment experience through our FirstLook pre-show.”
 


About National CineMedia, LLC: National CineMedia ( NCM ) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across the nation's largest  digital in-theater network , comprised of theaters owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 187 Designated Market Areas® (49 of the top 50) and includes over 19,800 screens (approximately 19,000 digital). During 2013, approximately 710 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive cinema advertising agreements in place. NCM Digital offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 39 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.1% interest in and is the managing member of National CineMedia LLC. National CineMedia, LLC Directory page About Cobb Theatres: Cobb Theatres, based in Birmingham, Ala., is a progressive motion picture exhibitor operating 231 screens at 19 locations throughout the Southeastern United States. We are committed to being the leader in providing the ultimate entertainment experience, while maintaining a rich heritage of family values and integrity. Consistently surpassing our guests' expectations is a natural outgrowth of our dedication to empowering team members to deliver excellence in guest service. Cobb Theatres Directory page About Movie Tavern: Founded in 2001, Dallas-based Movie Tavern is a leader in the cinema eatery segment catering to adults and families with 21 high-quality theatres and 171 digital screens in nine states. In September 2013, Movie Tavern was acquired by New Orleans-based Southern Theatres, a portfolio company of Veronis Suhler Stevenson (VSS), a leading private equity firm. With the acquisition of Movie Tavern, Southern Theatres became the eighth largest theatre company in North America. Movie Tavern Directory page About Atrium Stadium Cinemas: Atrium Stadium Cinemas is a privately run theater right in the middle of downtown Staten Island, New York. With 12 modern screens all featuring digital sound, there is always a movie playing for everyone! We offer competitive pricing and a family friendly environment . 

Atrium Stadium Cinemas Directory page About Fox Theatres: Beginning in 1958 with a single drive-in theater outside of Reading, PA, family-owned Fox Theatres has a rich and varied history providing memorable movie-going experiences to audiences in small and mid-size markets.  Today the Wyomissing, PA based company operates 32 first-run digital screens at five theaters in Pennsylvania and Maryland. Fox Theatres Directory page About White Mountain Entertainment: 2 movie theaters servicing East Central Arizona. Great family entertainment at your local movie cinema. White Mountain Entertainment Directory page

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