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CinemaCon/Las Vegas—Apr 21, 2015

Christie Vive Audio Installations on “Blockbuster Pace,” with 22 New Auditoriums on Tap in Coming Months, Including Movie Tavern in Louisiana and Pennsylvania

Record Number of Installations in Past Year Include More than 20 Groupo Cinemex CinemeXtremo Auditoriums Featuring Dolby Atmos for Exceptional Power and Performance
Christie®, the global leader in visual displays and audio technologies, is proud to announce a record year for Christie Vive Audio™ installations worldwide, with the groundbreaking cinema speaker system on target to power its 150th screen in time for some of this year’s most heavily anticipated blockbuster movies. At the current pace, the company anticipates a 100 percent increase in Christie Vive locations, with up to 300 auditoriums pumping out rich, dynamic, detailed cinema audio by CinemaCon 2016.
 
The latest locations to embrace Christie Vive – Southern Theatres’ Movie Tavern in Baton Rouge, Louisiana, and Movie Tavern in Flourtown, Pennsylvania – are scheduled to open in May and July 2015, respectively. The installations are a testament to Southern Theatres’ confidence in Christie Vive. The company was one of the first in the U.S. to power a multiplex exclusively with Christie Vive Audio and Christie Solaria Series Projectors – the Grand 14 Esplanade in Kenner, La., which opened in 2013; and the Movie Tavern Northshore in Covington, La., which opened last year. They followed in the steps of other renowned exhibitors such as Grupo Cinemex, which opened 21 CinemeXtremo Premium Large Format auditoriums with Christie Vive and Dolby Atmos®. 

With 40 regional locations and growing, Southern Theatres has won extensive praise for providing the ultimate in movie viewing, with state-of-the-art digital projection, audio technology, and 3D capability. Its Movie Tavern locations are recognized for their full-service offerings that include casual dining, a full bar option, luxury recliners in every auditorium, and reserve seating. The result is a memorable experience that caters to all the senses, from taste and touch, to the brilliant sight of digital cinema and aural excellence of systems like Christie Vive, which unlocks the full potential of DCI digital cinema audio formats.
 
“We’re proud of our tradition of bringing the latest developments in cutting-edge technology, which Christie Vive Audio helps us deliver,” said Ron Krueger II, President and Chief Operating Officer, Southern Theatres. “We’re the first theatre to power every auditorium with Christie Vive Audio, a revolutionary leap in cinema loudspeaker design that provides an improved sound experience for every guest in every seat in the house, and our commitment to installing Vive Audio is evident in our growth plans for 2015.”
 
Rolando Maggi, Director of Infrastructure, Grupo Cinemex, agreed. “We are passionate about bringing our guests the latest in cutting-edge cinema visual and sound technology, and we count on Christie to help us deliver a consistently memorable movie viewing experience.”
 
He added: “Since our first launch of CinemeXtremo a year ago, we remain committed to opening additional CinemeXtremo auditoriums with Dolby Atmos® and Christie Vive Audio for their exceptional performance. Cinemex Tlalnepantla will be the next locations to treat its audiences to the awesome experience of a CinemeXtremo auditorium.”
 
“Christie Vive Audio’s exceptional pace of installation attests to the groundbreaking innovation that is its cinema-specific line array design and immersive sound,” said Patrick Artiaga, Director of Business Development, Audio Solutions, Christie. “We take great pride in the confidence, support, and trust that renowned exhibitors such as Southern Theatres and Grupo Cinemex place in Christie to provide them with quality cinema visual and audio solutions to meet the highest demands of today’s tech-savvy audience. We look forward to celebrating many more future installations as exhibitors ‘heed the call’ of the superior audio experience that is Christie Vive.”
 
For more information on Christie’s new audio initiatives, visit www.viveaudio.com.
 

 



Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. Our technology, paired with the support of professional services to design, deploy and maintain installations, inspires exceptional experiences. Christie solutions are used around the world, from the largest mega-events to the smallest boardrooms, and include advanced RGB pure laser projection, SDVoE technology, content management, image processing, and LED and LCD displays. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Southern Theatres, LLC.: Formed by George Solomon in 2003, VSS-Southern Theatres, LLC is a top 20 theatre circuit in the United States and is responsible for the daily operations of The Grand Theatres and Amstar Cinemas. The company operates 18 locations with 266 screens in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Texas. VSS-Southern Theatres, LLC (“Southern”) is a portfolio company of Veronis Suhler Stevenson (“VSS”), a leading private equity firm dedicated to investing in media, communications and information industries in North America and Europe. Southern Theatres, LLC. Directory page
About Movie Tavern: Founded in 2001, Dallas-based Movie Tavern is a leader in the cinema eatery segment catering to adults and families with 21 high-quality theatres and 171 digital screens in nine states. In September 2013, Movie Tavern was acquired by New Orleans-based Southern Theatres, a portfolio company of Veronis Suhler Stevenson (VSS), a leading private equity firm. With the acquisition of Movie Tavern, Southern Theatres became the eighth largest theatre company in North America. Movie Tavern Directory page
About Cinemex:
Cinemex operates 301 theater complexes and 2,625 screens in 104 cities across Mexico. Founded in 1995 with the goal of revolutionizing the country’s film industry, Cinemex pioneered multiplex theaters and stadium-style seating to enhance the moviegoing experience. Today, the company continues to innovate with premium offerings such as Cinemex Platino and Cinemex Market. Cinemex provides a variety of formats, including 2D, 3D, ATMOS, and IMAX® with Laser. It is part of Grupo Cinemex, led by Ricardo Larrea.
Cinemex Directory page

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