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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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CinemaCon/Las Vegas—Apr 21, 2015

Christie Vive Audio Installations on “Blockbuster Pace,” with 22 New Auditoriums on Tap in Coming Months, Including Movie Tavern in Louisiana and Pennsylvania

Record Number of Installations in Past Year Include More than 20 Groupo Cinemex CinemeXtremo Auditoriums Featuring Dolby Atmos for Exceptional Power and Performance
Christie®, the global leader in visual displays and audio technologies, is proud to announce a record year for Christie Vive Audio™ installations worldwide, with the groundbreaking cinema speaker system on target to power its 150th screen in time for some of this year’s most heavily anticipated blockbuster movies. At the current pace, the company anticipates a 100 percent increase in Christie Vive locations, with up to 300 auditoriums pumping out rich, dynamic, detailed cinema audio by CinemaCon 2016.
 
The latest locations to embrace Christie Vive – Southern Theatres’ Movie Tavern in Baton Rouge, Louisiana, and Movie Tavern in Flourtown, Pennsylvania – are scheduled to open in May and July 2015, respectively. The installations are a testament to Southern Theatres’ confidence in Christie Vive. The company was one of the first in the U.S. to power a multiplex exclusively with Christie Vive Audio and Christie Solaria Series Projectors – the Grand 14 Esplanade in Kenner, La., which opened in 2013; and the Movie Tavern Northshore in Covington, La., which opened last year. They followed in the steps of other renowned exhibitors such as Grupo Cinemex, which opened 21 CinemeXtremo Premium Large Format auditoriums with Christie Vive and Dolby Atmos®. 

With 40 regional locations and growing, Southern Theatres has won extensive praise for providing the ultimate in movie viewing, with state-of-the-art digital projection, audio technology, and 3D capability. Its Movie Tavern locations are recognized for their full-service offerings that include casual dining, a full bar option, luxury recliners in every auditorium, and reserve seating. The result is a memorable experience that caters to all the senses, from taste and touch, to the brilliant sight of digital cinema and aural excellence of systems like Christie Vive, which unlocks the full potential of DCI digital cinema audio formats.
 
“We’re proud of our tradition of bringing the latest developments in cutting-edge technology, which Christie Vive Audio helps us deliver,” said Ron Krueger II, President and Chief Operating Officer, Southern Theatres. “We’re the first theatre to power every auditorium with Christie Vive Audio, a revolutionary leap in cinema loudspeaker design that provides an improved sound experience for every guest in every seat in the house, and our commitment to installing Vive Audio is evident in our growth plans for 2015.”
 
Rolando Maggi, Director of Infrastructure, Grupo Cinemex, agreed. “We are passionate about bringing our guests the latest in cutting-edge cinema visual and sound technology, and we count on Christie to help us deliver a consistently memorable movie viewing experience.”
 
He added: “Since our first launch of CinemeXtremo a year ago, we remain committed to opening additional CinemeXtremo auditoriums with Dolby Atmos® and Christie Vive Audio for their exceptional performance. Cinemex Tlalnepantla will be the next locations to treat its audiences to the awesome experience of a CinemeXtremo auditorium.”
 
“Christie Vive Audio’s exceptional pace of installation attests to the groundbreaking innovation that is its cinema-specific line array design and immersive sound,” said Patrick Artiaga, Director of Business Development, Audio Solutions, Christie. “We take great pride in the confidence, support, and trust that renowned exhibitors such as Southern Theatres and Grupo Cinemex place in Christie to provide them with quality cinema visual and audio solutions to meet the highest demands of today’s tech-savvy audience. We look forward to celebrating many more future installations as exhibitors ‘heed the call’ of the superior audio experience that is Christie Vive.”
 
For more information on Christie’s new audio initiatives, visit www.viveaudio.com.
 

 



Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Southern Theatres, LLC.: Formed by George Solomon in 2003, VSS-Southern Theatres, LLC is a top 20 theatre circuit in the United States and is responsible for the daily operations of The Grand Theatres and Amstar Cinemas. The company operates 18 locations with 266 screens in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Texas. VSS-Southern Theatres, LLC (“Southern”) is a portfolio company of Veronis Suhler Stevenson (“VSS”), a leading private equity firm dedicated to investing in media, communications and information industries in North America and Europe. Southern Theatres, LLC. Directory page
About Movie Tavern: Founded in 2001, Dallas-based Movie Tavern is a leader in the cinema eatery segment catering to adults and families with 21 high-quality theatres and 171 digital screens in nine states. In September 2013, Movie Tavern was acquired by New Orleans-based Southern Theatres, a portfolio company of Veronis Suhler Stevenson (VSS), a leading private equity firm. With the acquisition of Movie Tavern, Southern Theatres became the eighth largest theatre company in North America. Movie Tavern Directory page
About Cinemex: Cinemex is positioned in the Top 10 of the best movie chains in the world. Its mission is to give their guests the best entertainment experience, based on everyone's effort, talent, and commitment, generating value, innovation, and lots of fun.  With the idea of being able to reach more and more guests, Cinemex keeps expanding in multiple cities in Mexico. Today they have 319 complexes and 2,789 screens in all states cities in the Mexican Republic. Cinemex Directory page

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Jul 7, 2022 Christie Congratulates CINITY and Mr. Fu Ruoqing for Winning the CineEurope Technical Achievement Award
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More Southern Theatres News:
Dec 11, 2019 Christie RGB RealLaser technology and Vive Audio complete Southern Theatres’ GPX luxury renovation
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VSS-Southern Theatres, LLC has undertaken a complete renovation of the former Grand Theatre with the recently opened Amstar Cinemas 18 Four Seasons Station in Greensboro, NC.  With 18 screens, 12 of which were newly renovated, the complex features a state-of-the-art Grand Premium Experience (GPX®) Auditorium offering the ultimate movie-watching experience, using a Christie® CP4330- RGB cinema projector, with RealLaser™ RGB pure laser illumination technology and Christie Vive Audio™ delivering powerful Dolby Atmos® sound.

Jun 24, 2016 Allure and its Christie Experiential Network Continue Expansion as Company Inks Deal with Southern Theatres in U.S.
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Allure and its Christie Experiential Network (CEN), leaders in creating engaging experiential Digital Out-of-Home (DOOH) solutions, has signed a deal with Southern Theatres to deliver digital in-theatre advertising and promotional content through its interactive and experiential digital displays in theatre lobbies. The deal further expands Southern Theatres’ multiyear partnership with Allure and CEN for digital signage services.


Jan 19, 2015 Southern Theatres and Silverspot Cinemas See Promise in Cielo Cinema Software
Jul 30, 2014 Southern Theatres’ Movie Tavern 8 in Covington, LA, to Be Powered Exclusively By Christie Vive Audio and Christie Solaria Series Projectors
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Christie®, the global leader in visual displays and audio technologies, is proud to announce that Southern Theatres has completed its second “all Christie” entertainment complex, at the new Southern Theatres Movie Tavern 8 in Covington, Louisiana.
More Movie Tavern News:
Sep 15, 2015 Baton Rouge’s New Movie Tavern Citiplace Selects Christie Projection, Audio and Professional Services
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Christie, a global leader in advanced cinema technologies, was selected as the exclusive provider of entertainment solutions to power all 10 screens at the recently opened Movie Tavern Citiplace in Baton Rouge, Louisiana.


Mar 24, 2014 National CineMedia (NCM) Continues to Strengthen its National Cinema Advertising Network
Apr 15, 2010 Movie Tavern Selects GDC Servers for Digital Rollout
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GDC Technology (“GDC”), a world leading digital cinema solution provider, is pleased to announce the signing of a server deployment agreement with Movie Tavern, a fast growing US cinema eatery chain. The agreement involves the deployment of 76 GDC servers scheduled to commence in Q2 of this year with full deployment expected to be completed by the end of year.

Apr 15, 2010 Movie Tavern selects Barco
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Feb 8, 2017 Cinemex Installs the First Christie RGB Laser Projector in Mexico
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Mexico’s Cinemex, the sixth largest chain in the world, has installed the country’s first Christie RGB laser projector in Screen 3 (CinemeXtremo) at its Cinemex Mundo E complex in Mexico City. This auditorium is also equipped with the Christie Vive Audio™ cinema sound and the Dolby Atmos® immersive sound systems.

Apr 12, 2016 Cinemex, Leader in Mexican Exhibition, Acquires Qalif Optimizer, Next Generation Calibration Tool from Labodigital
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