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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Cypress, Calif.—Dec 11, 2019

Christie RGB RealLaser technology and Vive Audio complete Southern Theatres’ GPX luxury renovation

Cinemagoers will experience captivating visuals and sound at premiere of Star Wars: The Rise of Skywalker
VSS-Southern Theatres, LLC has undertaken a complete renovation of the former Grand Theatre with the recently opened Amstar Cinemas 18 Four Seasons Station in Greensboro, NC.  With 18 screens, 12 of which were newly renovated, the complex features a state-of-the-art Grand Premium Experience (GPX®) Auditorium offering the ultimate movie-watching experience, using a Christie® CP4330- RGB cinema projector, with RealLaser™ RGB pure laser illumination technology and Christie Vive Audio™ delivering powerful Dolby Atmos® sound.  

Opening to the public on December 12 in time for the premiere of “Star Wars: The Rise of Skywalker”, VSS-Southern Theatres has gone the extra mile with its renovation – luxury recliners, a full lobby bar, and made-to-order food with in-seat delivery.
 
“Audiences at our GPX Auditorium can expect an incredible experience from start to finish – the moment they walk in, they will be greeted with our high-end renovation, and they can enjoy the best in immersive movie watching with the help of Christie,” commented Ron Krueger, President and COO of VSS-Southern Theatres. “As long-time partners of Christie, our GPX experience requires the best in motion picture technology and Christie provides this with its RGB laser projection and Vive Audio solutions. It’s great that we can serve fans of the beloved Star Wars franchise the most premium experience for the greatly anticipated film, and for all future films.”
 
For unrivalled picture quality, the Christie CP4330-RGB pure laser cinema projector brings a premium movie-going experience to Premium Large Format (PLF) and mainstream theaters. All Christie RGB projectors feature CineLife™ electronics and RealLaser solid state illumination, and this compact, all-in-one DCI-compliant projector excels in image quality and operational lifetime while providing a low cost of ownership.
 
Providing maximum sound quality ‘where every seat is the best seat’, VSS-Southern Theatres has installed Christie’s LA4 line array loudspeakers and S218 LFE Subwoofers for the screen channels, LA4S line array surround channels, and the LA5C line array loudspeakers for the ceiling channels. Christie screen channel loudspeakers combine advanced ribbon driver technology with a unique single form factor line array design to provide greatly enhanced clarity, dramatically reduced distortion and ultra-fast transient response. Christie’s screen channel loudspeakers place sound exactly where it is needed, increasing the optimal listening area up to four times greater than conventional cinema audio systems.
 
“We’re delighted that long-standing partners such as Southern Theatres continue to rely on Christie cinema technology for their motion picture experience,” explained Susie Beiersdorf, vice president of sales, Americas, at Christie. “The combination of our RGB pure laser cinema projectors and Vive Audio provide a motion picture experience that brings the magic of movies to life. We’re delighted the movie goers of Greensboro will have this experience at the GPX auditorium.”



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Photo Photos courtesy of VSS-Southern Theatres

Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Southern Theatres, LLC.: Formed by George Solomon in 2003, VSS-Southern Theatres, LLC is a top 20 theatre circuit in the United States and is responsible for the daily operations of The Grand Theatres and Amstar Cinemas. The company operates 18 locations with 266 screens in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Texas. VSS-Southern Theatres, LLC (“Southern”) is a portfolio company of Veronis Suhler Stevenson (“VSS”), a leading private equity firm dedicated to investing in media, communications and information industries in North America and Europe. Southern Theatres, LLC. Directory page

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More Christie News:
Nov 2, 2020 Christie Stands Together with Industry Partners at CineAsia 2020 Online Tradeshow
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will stand united with cinema industry partners by joining the CineAsia 2020 online tradeshow, taking place November 4-5.

Oct 28, 2020 Christie Introduces Groundbreaking Far-UVC Light Fixture with Patented Care222 Technology for UV Disinfection That May Be Used Around People
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Christie® is pleased to announce the launch of the Christie® CounterAct™ line of commercial UV disinfection products with patented Care222® far-UVC light technology for cinemas, theme parks, museums, sports complexes and other indoor spaces.

Oct 26, 2020 Norway Cinema Screens Get the Christie RGB Pure Laser Projector Treatment
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Christie, a leader in creating and delivering the world’s best visual experiences, has announced that 51 cinema screens across Norway are set to reap the benefits of its RGB laser illumination technology as part of an extensive refit.

Oct 15, 2020 Christie Granted U.S Patent for In-Home Streaming Technology for Cinema Exhibitors
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Christie®, a world leading visual technologies company, announced that, pursuant to a filing in 2018, the U.S Patent and Trademark Office (USPTO), has issued Christie a U.S. patent under US10783282B2 on September 22, 2020, which enables exhibitors to stream movies directly to the home using their current technologies in a way that supplements their existing business model.

Oct 13, 2020 Suning Cinema opens “all Christie” RGB laser multiplex in Xi’an
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Christie®, a global leader in digital cinema projection technologies, is pleased to announce that Suning Cinema has deployed its leading-edge RGB laser cinema projectors for all auditoriums in its new multiplex in Xi’an, Shaanxi province.

Sep 21, 2020 Christie Redefines PLF Cinema Experience with CP4450-RGB – the Brightest Direct-Coupled RGB Pure Laser Projector on the Market
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Christie®, a global leader in digital cinema projection and audio technologies, is redefining the movie-going experience for Premium Large Format (PLF) theatres with its state-of-the-art RGB pure laser cinema projector that delivers incredibly colorful and detailed visuals.

Sep 10, 2020 Christie Celebrates 20th Year as Official Digital Projection Partner of the Toronto International Film Festival
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Christie® is proud to celebrate its 20th year as the Official Digital Projection Partner of the Toronto International Film Festival (TIFF). Kicking off its 45th year today, and running until September 19, the Festival will screen 50 new films across venues adapted to the global pandemic, including a drive-in theatre, an open-air cinema, and indoor venues tailored for public safety.

Aug 17, 2020 Christie Reaffirms Support for Cinema Industry, Showcases New Technology and Services at BIRTV 2020 Online Trade Show
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Christie, a leader in creating and delivering the world’s best visual and audio experiences, will be participating in the Beijing International Radio, TV & Film Exhibition (BIRTV) 2020 online trade show, taking place on August 19-21.

Jul 24, 2020 Christie’s Strong Partnership with Shanghai International Film Festival Enters the 12th Year
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) for the 12th consecutive year.

Jul 16, 2020 Christie lights up Lavazza Drive-In Film Festival
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Christie® is pleased to sponsor the Lavazza Drive-In Film Festival co-hosted by the ICFF, presented by IC Savings and CHIN Radio/TV, taking place July 20-31 at Toronto’s Ontario Place. Movie-goers can enjoy a curated selection of films from countries hardest hit by COVID-19, in a safe, socially distanced environment.
More Southern Theatres News:

Jun 24, 2016 Allure and its Christie Experiential Network Continue Expansion as Company Inks Deal with Southern Theatres in U.S.
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Allure and its Christie Experiential Network (CEN), leaders in creating engaging experiential Digital Out-of-Home (DOOH) solutions, has signed a deal with Southern Theatres to deliver digital in-theatre advertising and promotional content through its interactive and experiential digital displays in theatre lobbies. The deal further expands Southern Theatres’ multiyear partnership with Allure and CEN for digital signage services.

Apr 21, 2015 Christie Vive Audio Installations on “Blockbuster Pace,” with 22 New Auditoriums on Tap in Coming Months, Including Movie Tavern in Louisiana and Pennsylvania
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Christie®, the global leader in visual displays and audio technologies, is proud to announce a record year for Christie Vive Audio™ installations worldwide, with the groundbreaking cinema speaker system on target to power its 150th screen in time for some of this year’s most heavily anticipated blockbuster movies. At the current pace, the company anticipates a 100 percent increase in Christie Vive locations, with up to 300 auditoriums pumping out rich, dynamic, detailed cinema audio by CinemaCon 2016.

Jan 19, 2015 Southern Theatres and Silverspot Cinemas See Promise in Cielo Cinema Software
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Cinema Equipment and Supplies (CE+S) closed enrollment in the beta testing phase for Cielo, their patent-pending mobile software application, while current beta partners such as Silverspot Cinemas, Southern Theatres and others continue to provide the team with invaluable feedback as development readies for Q1 product launch. This announcement came on the heels of an unprecedented amount of exhibitor interest.

Jul 30, 2014 Southern Theatres’ Movie Tavern 8 in Covington, LA, to Be Powered Exclusively By Christie Vive Audio and Christie Solaria Series Projectors
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Christie®, the global leader in visual displays and audio technologies, is proud to announce that Southern Theatres has completed its second “all Christie” entertainment complex, at the new Southern Theatres Movie Tavern 8 in Covington, Louisiana.

Oct 21, 2013 Southern Theatres’ Grand 14 Esplanade to Be Powered Exclusively By Christie Solaria Projectors and New Christie Vive Audio With Installation By Christie’s Managed Services
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It’s “all Christie, all the time” as Southern Theatres selects Christie®, the dominant brand in the digital cinema market, to power every auditorium in its new, state-of-the-art 14-screen theater complex at the Esplanade Mall in Kenner, Louisiana.

Nov 28, 2011 Southern Theatres to Complete Circuit-Wide Digital Conversion of All Screens Exclusively with Christie Digital Cinema Projectors
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New Orleans-based Southern Theatres, operator of the AmStar Cinemas and The Grand Theatres, has agreed to complete the digitization of all of its screens with Christie Solaria™ Series DLP Cinema® projectors. The agreement, which will provide patrons with the highest quality movie-viewing experience available, covers the purchase of 147 Christie DLP Cinema® systems.

Feb 2, 2011 Cinedigm Digital Cinema Corporation Announces Digital Deployment for Southern Theatres
Mar 15, 2010 VSS-Southern Theatres Rides 3D Juggernaut, Signs Exclusive Agreement with NEC Display Solutions for Digital Cinema Projectors
NEC Display Solutions, Ltd. Logo
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today an exclusive agreement with Southern Theatres, LLC, management company for VSS-Southern Theatres, owners of The Grand Theatres and AmStar Cinemas, to provide digital cinema projectors at locations in nine states.
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