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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Cypress, Calif.—Dec 11, 2019

Christie RGB RealLaser technology and Vive Audio complete Southern Theatres’ GPX luxury renovation

Cinemagoers will experience captivating visuals and sound at premiere of Star Wars: The Rise of Skywalker
VSS-Southern Theatres, LLC has undertaken a complete renovation of the former Grand Theatre with the recently opened Amstar Cinemas 18 Four Seasons Station in Greensboro, NC.  With 18 screens, 12 of which were newly renovated, the complex features a state-of-the-art Grand Premium Experience (GPX®) Auditorium offering the ultimate movie-watching experience, using a Christie® CP4330- RGB cinema projector, with RealLaser™ RGB pure laser illumination technology and Christie Vive Audio™ delivering powerful Dolby Atmos® sound.  

Opening to the public on December 12 in time for the premiere of “Star Wars: The Rise of Skywalker”, VSS-Southern Theatres has gone the extra mile with its renovation – luxury recliners, a full lobby bar, and made-to-order food with in-seat delivery.
 
“Audiences at our GPX Auditorium can expect an incredible experience from start to finish – the moment they walk in, they will be greeted with our high-end renovation, and they can enjoy the best in immersive movie watching with the help of Christie,” commented Ron Krueger, President and COO of VSS-Southern Theatres. “As long-time partners of Christie, our GPX experience requires the best in motion picture technology and Christie provides this with its RGB laser projection and Vive Audio solutions. It’s great that we can serve fans of the beloved Star Wars franchise the most premium experience for the greatly anticipated film, and for all future films.”
 
For unrivalled picture quality, the Christie CP4330-RGB pure laser cinema projector brings a premium movie-going experience to Premium Large Format (PLF) and mainstream theaters. All Christie RGB projectors feature CineLife™ electronics and RealLaser solid state illumination, and this compact, all-in-one DCI-compliant projector excels in image quality and operational lifetime while providing a low cost of ownership.
 
Providing maximum sound quality ‘where every seat is the best seat’, VSS-Southern Theatres has installed Christie’s LA4 line array loudspeakers and S218 LFE Subwoofers for the screen channels, LA4S line array surround channels, and the LA5C line array loudspeakers for the ceiling channels. Christie screen channel loudspeakers combine advanced ribbon driver technology with a unique single form factor line array design to provide greatly enhanced clarity, dramatically reduced distortion and ultra-fast transient response. Christie’s screen channel loudspeakers place sound exactly where it is needed, increasing the optimal listening area up to four times greater than conventional cinema audio systems.
 
“We’re delighted that long-standing partners such as Southern Theatres continue to rely on Christie cinema technology for their motion picture experience,” explained Susie Beiersdorf, vice president of sales, Americas, at Christie. “The combination of our RGB pure laser cinema projectors and Vive Audio provide a motion picture experience that brings the magic of movies to life. We’re delighted the movie goers of Greensboro will have this experience at the GPX auditorium.”



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Photo Photos courtesy of VSS-Southern Theatres

Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Southern Theatres, LLC.: Formed by George Solomon in 2003, VSS-Southern Theatres, LLC is a top 20 theatre circuit in the United States and is responsible for the daily operations of The Grand Theatres and Amstar Cinemas. The company operates 18 locations with 266 screens in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Texas. VSS-Southern Theatres, LLC (“Southern”) is a portfolio company of Veronis Suhler Stevenson (“VSS”), a leading private equity firm dedicated to investing in media, communications and information industries in North America and Europe. Southern Theatres, LLC. Directory page

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More Christie News:
Feb 27, 2020 Carnival Cinemas to Go 100 % Laser
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One of the leading and fastest growing national multiplex chain Carnival Cinemas, led by Dr. Shrikant Bhasi, has chosen Christie’s RGB pure laser cinema projectors featuring RealLaser™ illumination technology as its next-generation projection systems to power theater screens across the country. The projectors will be installed and maintained by TSR Films Private Limited (TSR Films), Christie’s pre-eminent integration partner of its family of RGB pure laser cinema projectors in India.

Jan 23, 2020 Multicines Opens the First 4K RGB Pure Laser Cinema in Ecuador with Christie
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CES+ Logo
Ecuador’s first cinema equipped with 4K RGB laser projection has just opened in the Condado de Quito shopping mall. The integrator CES+ (Cinema Equipment & Supplies) recently installed a Christie® CP4330-RGB projector with RealLaser™ illumination in the MCX Multicines Xtreme theater.

Jan 10, 2020 Wanda Cinema’s 600th multiplex in China chooses Christie
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Christie® is pleased to announce that Wanda Cinema, China’s largest film distributor and cinema operator, has chosen Christie’s compact all-in-one, DCI-compliant RGB pure laser cinema projector, featuring RealLaser™ illumination technology, for its 600th multiplex in the country.


Dec 10, 2019 Cinépolis Chooses Christie RGB Pure Laser Projectors for New Pejaten Village Multiplex in Indonesia
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Christie® is pleased to announce that Cinépolis, the world’s second largest cinema chain based on admissions, has chosen Christie’s next-generation laser cinema projectors, featuring RealLaser™ illumination technology, to power its theater screens at Pejaten Village.

Dec 3, 2019 The World’s Biggest Pop Culture Event CCXP Chooses Christie RealLaser
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A Christie® CP4330-RGB pure laser cinema projector will light up the main auditorium screen at CCXP19, the world’s biggest pop culture event, from the  5th through 8th of December in São Paulo, Brazil.

Nov 7, 2019 Supercines Boasts Ecuador’s First RealLaser Cinema Projectors
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Supercines, Ecuador’s leading cinema chain, has opened a new eight-screen multiplex in the Ambato shopping mall equipped with Christie® Vive Audio™ and Christie RGB pure laser cinema projectors, the first of their kind in Ecuador. The multiplex lobby also uses 60 Christie Access LCD panels to advertise upcoming movies and promotions.

Oct 30, 2019 Christie adds a touch of MAGIC to Rochester Institute of Technology
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Rochester Institute of Technology (RIT), a leading university in Western New York, has upgraded its facilities to include a world-class creative technology and design hub at MAGIC Spell Studios. The 52,000-square-foot space brings together RIT’s academic strengths in game design and development, film and animation, new media design and more. Aiming to arm its students with the finest technologies,

Oct 17, 2019 Christie to Demonstrate Market Leading RealLaser Cinema Technology at the 2019 Australian International Movie Convention
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing market leading cinema technology chosen by cinema leaders at the 2019 Australian International Movie Convention (AIMC), which takes place at Event Cinemas Pacific Fair, Gold Coast, Queensland, from October 21-23.

Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
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ShowEast Logo
Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.

More Southern Theatres News:

Jun 24, 2016 Allure and its Christie Experiential Network Continue Expansion as Company Inks Deal with Southern Theatres in U.S.
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Allure and its Christie Experiential Network (CEN), leaders in creating engaging experiential Digital Out-of-Home (DOOH) solutions, has signed a deal with Southern Theatres to deliver digital in-theatre advertising and promotional content through its interactive and experiential digital displays in theatre lobbies. The deal further expands Southern Theatres’ multiyear partnership with Allure and CEN for digital signage services.

Apr 21, 2015 Christie Vive Audio Installations on “Blockbuster Pace,” with 22 New Auditoriums on Tap in Coming Months, Including Movie Tavern in Louisiana and Pennsylvania
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Christie®, the global leader in visual displays and audio technologies, is proud to announce a record year for Christie Vive Audio™ installations worldwide, with the groundbreaking cinema speaker system on target to power its 150th screen in time for some of this year’s most heavily anticipated blockbuster movies. At the current pace, the company anticipates a 100 percent increase in Christie Vive locations, with up to 300 auditoriums pumping out rich, dynamic, detailed cinema audio by CinemaCon 2016.

Jan 19, 2015 Southern Theatres and Silverspot Cinemas See Promise in Cielo Cinema Software
CES+ Logo
Cinema Equipment and Supplies (CE+S) closed enrollment in the beta testing phase for Cielo, their patent-pending mobile software application, while current beta partners such as Silverspot Cinemas, Southern Theatres and others continue to provide the team with invaluable feedback as development readies for Q1 product launch. This announcement came on the heels of an unprecedented amount of exhibitor interest.

Jul 30, 2014 Southern Theatres’ Movie Tavern 8 in Covington, LA, to Be Powered Exclusively By Christie Vive Audio and Christie Solaria Series Projectors
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Christie®, the global leader in visual displays and audio technologies, is proud to announce that Southern Theatres has completed its second “all Christie” entertainment complex, at the new Southern Theatres Movie Tavern 8 in Covington, Louisiana.

Oct 21, 2013 Southern Theatres’ Grand 14 Esplanade to Be Powered Exclusively By Christie Solaria Projectors and New Christie Vive Audio With Installation By Christie’s Managed Services
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It’s “all Christie, all the time” as Southern Theatres selects Christie®, the dominant brand in the digital cinema market, to power every auditorium in its new, state-of-the-art 14-screen theater complex at the Esplanade Mall in Kenner, Louisiana.

Nov 28, 2011 Southern Theatres to Complete Circuit-Wide Digital Conversion of All Screens Exclusively with Christie Digital Cinema Projectors
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New Orleans-based Southern Theatres, operator of the AmStar Cinemas and The Grand Theatres, has agreed to complete the digitization of all of its screens with Christie Solaria™ Series DLP Cinema® projectors. The agreement, which will provide patrons with the highest quality movie-viewing experience available, covers the purchase of 147 Christie DLP Cinema® systems.

Feb 2, 2011 Cinedigm Digital Cinema Corporation Announces Digital Deployment for Southern Theatres
Mar 15, 2010 VSS-Southern Theatres Rides 3D Juggernaut, Signs Exclusive Agreement with NEC Display Solutions for Digital Cinema Projectors
NEC Display Solutions, Ltd. Logo
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today an exclusive agreement with Southern Theatres, LLC, management company for VSS-Southern Theatres, owners of The Grand Theatres and AmStar Cinemas, to provide digital cinema projectors at locations in nine states.
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