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SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

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Chicago—Mar 15, 2010

VSS-Southern Theatres Rides 3D Juggernaut, Signs Exclusive Agreement with NEC Display Solutions for Digital Cinema Projectors

The Grand Theatres, AmStar Cinemas in 9 States Add to Their Stable of NEC Equipment; NEC Financial Services Offers Financing Incentives
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today an exclusive agreement with Southern Theatres, LLC, management company for VSS-Southern Theatres, owners of The Grand Theatres and AmStar Cinemas, to provide digital cinema projectors at locations in nine states. 

The move by VSS-Southern Theatres extends its current relationship with NEC and Ballantyne Strong, Inc., and positions this leading exhibitor to capitalize on the growing list of 3D Hollywood blockbusters coming out in 2010 and beyond.

Building upon its more than 30 NEC digital cinema projector systems already installed, VSS-Southern Theatres selected NEC’s new Digital Cinema Projector Series for its extreme reliability, performance and brightness. The projectors also were chosen for their upgrade capabilities to 4K technology. 

The full complement of NEC digital cinema projectors can be seen in Palace 5 (Booth No. 1205) at ShoWest 2010, the motion picture theater industry convention held today through March 18 at Bally’s & Paris in Las Vegas, Nev.

“Our relationship with VSS-Southern Theatres has been a strong one for quite some time, but we’re especially grateful for the trust they have placed in us with this exclusive agreement,” said Pierre Richer, President and C.O.O. of NEC Display Solutions. “The 3D juggernaut is upon us, and NEC is prepared to help forward-looking exhibitors, such as VSS-Southern Theatres, capitalize on the powerful opportunities presenting themselves to the industry.”

NEC Financial Services is providing the financing for the project, which will be rolled out in three phases over the course of this year and early 2011. Phase I will be completed in time for the movie releases, “How to Train Your Dragon 3D” and “Clash of the Titans 3D.”

Ballantyne of Omaha, a trusted partner and master reseller for the exhibitor segment of NEC’s business, is supplying the ancillary digital components, screens and installation for the 18 VSS-Southern Theatres locations, which consist of 268 screens.

“Ballantyne Strong, Inc.’s, relationship with VSS-Southern Theatres extends back to its start as a theater circuit. We have been providing projectors and associated equipment to the Solomon family since the ‘70s,” said John Wilmers, President and CEO, Ballantyne Strong, Inc. “VSS-Southern has aggressively been equipping theaters over the past two years to keep up with the 3D demand, and we are excited they are committed to lead the pack as the industry transitions to digital cinema.” 

“We pride ourselves on offering the best movie-going experience to the public,” said George Solomon, President of Southern Theatres, LLC. “NEC and Ballantyne Strong, Inc., are playing crucial roles in that objective.”

Solomon has been in the theater business with his family for more than 50 years and launched Southern Theatres, LLC to develop and operate state-of-the-art, multiplex stadium-seating movie theaters.

Among the NEC digital cinema projectors being deployed are the NC1600-C, NC2500S-A, NC1200C, NC2000C, and the ultra-bright NC3200S at 31,000 lumens. 

The Digital Cinema Projector Series models meet DCI (Digital Cinema Initiatives) requirements, so exhibitors are prepared to capitalize on current opportunities as well as position themselves for future growth. These NEC projectors include new Texas Instruments Series 2 electronics and are designed for easy maintenance to minimize downtime.

Combining advanced DLP Cinema projectors with reliable multiplex and screen servers, NEC’s Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today.

For more information about NEC's digital cinema projectors, please visit http://necdisplay.com/Products/SubClass/?subclass=Projectors.
To learn more about financing options, please visit www.necdisplay.com/3Dpromo, or contact NECDigitalCinemaLease@neclease.com



Sharp NEC Display Solutions, Ltd. Contacts:
North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Jeff Kaplan
NEC Digital Cinema
Phone:214-632-8089
jkaplan@necdisplay.com

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309
dmoore@necdisplay.com

Public Relations: Kathy Errera
Digital Marketing Specialist
Phone:630-467-4367
kerrera@necdisplay.com

EMEA & CIS
NEC Display Solutions Europe Gmbh 
https://www.nec-display-solutions.com/p/dc/en/home.xhtml

NEC Digital Cinema:

Alain Chamaillard: Head of Cinema EMEA & CIS  
Email: alain.chamaillard@nec-displays.com
 
Sales:
Mark Kendall : Senior Sales Manager 
Email: Mark.Kendall@emea.nec.com
Jens Kayser : Sales Manager 
Email : Jens.Kayser@NEC-displays.com

Public Relations:
Ann Kjellser, PR Manager EMEA // Email: Ann.Kjellser@emea.nec.com

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
*9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Information Systems (Shanghai),Ltd.
http://is.nec.cn/
Phone: +86-10-5918-1111

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 2 131632
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
TAIWAN WESTERN EQUIOMENT Co. Limited
Phone : +886-2-2370-6302
https://www.west-tw.com/
WESTREX HONG KONG LIMITED
Phone : +886-2-2370-6302
https://www.strong-tw.com/

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Qube Cinema Technologies Private Limited
Phone: +91 (44) 4204-1505
https://www.qubecinema.com/

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 

Logo: Sharp NEC Display Solutions, Ltd.
About Sharp NEC Display Solutions, Ltd.: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, Sharp NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of Sharp NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. Sharp NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. Sharp NEC Display Solutions, Ltd. Directory page Sharp NEC Display Solutions, Ltd. Web Site
About Ballantyne Strong Inc.: Ballantyne Strong, Inc. (www.ballantynestrong.com) is a diversified holding company with operations and investments across a broad range of industries. The Company’s Strong Entertainment segment includes the largest premium screen supplier in the U.S. and also provides technical support services and other related products and services to the cinema exhibition industry, theme parks and other entertainment-related markets. Ballantyne Strong holds a $13 million preferred investment along with Google Ventures in privately held Firefly Systems, Inc., which is rolling out a digital mobile advertising network on rideshare and taxi fleets. Finally, the Company holds a 30% ownership position in GreenFirst Forest Products Inc. (TSX: GFP) which has recently completed an investment in a sawmill and related assets and a 21% ownership position in FG Financial Group, Inc. (Nasdaq: FGF) which is a reinsurance and investment management holding company focused on opportunistic collateralized and loss capped reinsurance, while allocating capital to SPAC and SPAC sponsor-related businesses. Ballantyne Strong Inc. Directory page
About Southern Theatres, LLC.: Formed by George Solomon in 2003, VSS-Southern Theatres, LLC is a top 20 theatre circuit in the United States and is responsible for the daily operations of The Grand Theatres and Amstar Cinemas. The company operates 18 locations with 266 screens in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Texas. VSS-Southern Theatres, LLC (“Southern”) is a portfolio company of Veronis Suhler Stevenson (“VSS”), a leading private equity firm dedicated to investing in media, communications and information industries in North America and Europe. Southern Theatres, LLC. Directory page

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