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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Cypress, Calif—Feb 1, 2011

Christie DLP Cinema Projectors Power Missouri’s First Booth-Less Theatres – B&B’s Wildwood 10

Christie®, the world leader in digital cinema projection, is the brand of choice for the first multiplex in Missouri that eliminates the traditional projectionist booth and requires no human operator, B&B Theatres’ Wildwood 10. The groundbreaking multiplex’s booth-less auditoriums, installed by Kansas-based Sonic Equipment Company, are powered by Christie Solaria™ Series digital cinema projectors. 

The projectors sit on platforms supported by 16-foot beams that moviegoers can walk under, with a control room on a lower level that is the heart of the digital cinema system. A total of 10 Christie Solaria CP2220 4K-ready DLP Cinema® projectors were installed with six of them set up for Real D 3D presentations. 
 
“The booth-less auditoriums are a first for us. They create a ‘cool effect’ that we believe is the way to go in our new theatres,” said Dennis McIntire, Director of Strategic Planning for B&B. “We have a very strong track record with Christie. Since the projectors platforms are designed to be low maintenance, we needed a projection system of the highest quality and durability, and Christie was the best fit.”
 
“Booth-fewer auditoriums are an exciting new development and, at Sonic, we thrive on being on the leading edge,” said Eric Olson, Director of Operations, Sonic Equipment Company. “We needed digital projectors that would eliminate the fear of the unknown, and Christie took the fear factor out of the equation. Their projectors perform continuously, without worrying about frequent access for servicing. We have enormous confidence in the reliability of Christie projectors and wouldn’t have attempted the booth-less auditoriums without them.”
 
The Wildwood 10 Theatres represent the new face of the B&B brand. In addition to being Missouri’s first, all-digital multiplex, it features two plush “Marquee Suites” for patrons who are over 21, as well as a spectacular 56-foot wide, wall-to-wall Grand Screen, also lit up by a Christie projector, that offers the latest in 3D video and audio technology. The building’s façade incorporates an Art Deco spire and vertical signage that were built from the ground up on the site of a former bank, while the interior décor features murals of stylized Hollywood scenes. The Wildwood 10 had its grand opening in October, bringing the family-run chain’s total digital screens to 62 and putting them on track to digitize all of their 204 screens within two years.
 
Sonic’s Eric Olson noted that Christie Managed Services also played an integral role in his decision to recommend Christie projectors. 
 
“The service allows us to offer our customer a wider range of support and maintenance to help them best manage their new high tech digital systems,” he said. “Christie Managed Services blends seamlessly with our technical capabilities to provide a solid foundation of support that includes expertise in planning, procurement, logistics, pre-staging and integration, as well as implementation of system rollouts.”
 
Olson added, “I am amazed with how little the theatre manager has to worry about, considering the sophistication of these projection systems. Christie Managed Services is like a full time projectionist continuously monitoring the systems.”
 
“The best projection systems in the world are of little value if they are not also highly reliable,” noted Craig Sholder, vice president, Entertainment Solutions, Christie. “Christie’s strong reputation in the exhibition community is based on providing products of proven dependability, backed by unmatched technical expertise. B&B’s new booth-less theaters are a tribute to the confidence they have in Christie projectors and our commitment to meeting the most challenging needs of our customers.”
 



Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
Sonic Equipment Company Web Site
About Sonic Equipment Company: Sonic’s reputation for providing current and future customers with unparalleled technical support and maintenance has made them a popular and trusted provider of cinema sales, service and installation. Sonic Equipment Company Directory page
B&B Theatres Web Site
About B&B Theatres: Company History  B&B Theatres has been family owned and operated since 1924 when Elmer Bills Sr. opened a movie house in Salisbury, Missouri where the future Mrs. Bills played the piano for silent movies.  During the company’s 97 years, and four generations of family involvement, it has seen the coming of sound, color, Technicolor, stadium seating, multiplexes, recliners and digital cinema.
 
Current Operations B&B Theatres is the 6th largest theatre chain in North America and operates 494 screens at 55 locations in Kansas, Iowa, Florida, Georgia, Missouri, Mississippi, Oklahoma, Minnesota, Virginia, South Carolina, North Carolina, Texas, and Washington .
B&B Theatres Directory page

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