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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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London—Mar 10, 2011

Apollo and Sony Partnership Lead to Black Swan Doubling Bookings

200% boost in sales for classical productions
With Natalie Portman scooping the ‘Best Actress’ Oscar for Black Swan, Apollo Cinemas has seen a surge in tickets for people wanting to watch classical productions.
 
The tale of the New York ballerina has inspired a 200% rise in the number of people signing up to Apollo Cinemas’ Global Season of Opera and Ballet, which aims to bring classic ballet and opera productions to regional communities. The season has shown productions from The Nutcracker to La Boheme in crisp Sony Digital Cinema 4K resolution as well as screening Carmen in 3D from this Saturday (5th March, 2011).
 
To give its consumers a truly immersive and engaging visual experience, Apollo has been digitizing its film projectors to Sony 4K digital cinema projection systems across its circuit since spring 2009, now converting all 78 screens in operation and awaiting their last site in Rhyl to be reopened in July to complete the digitization project of its entire circuit. Sony Digital Cinema 4K technology allows consumers to experience exceptional picture quality from every seat in the cinema, providing world-leading “Easy on the Eye” 3D images and spectacular detail even on the largest screens, it’s almost like you are on stage with the performers.  Sony Digital Cinema 4K technology offers a unique 3D experience by projecting both right and left eye images simultaneously.
 
From March 5th 2011, Apollo will be screening the operatic film Carmen in 3D. Filmed in 3D during two performances at the Royal Opera House, Carmen in 3D is a feature film depicting acclaimed director George Bizet’s opera classic. Sony 4K digital technology will allow audiences to view Carmen with the most state-of-the-art on-screen presentation available, delivering a fully immersive 3D experience.
 
Rob Arthur, Managing Director Apollo Cinemas, says: “We’ve seen a growing trend for people wanting to watch classical productions and I’m sure Black Swan’s Oscar win will see our Global Season of Opera and Ballet go from strength to strength. Black Swan has definitely made ballet more appealing to a mass audience and we hope to continue to make classics more accessible to our local audiences.”
 
David McIntosh, Director, Sony Professional Solutions, Europe commented, “This just shows that the exciting partnership between Sony and Apollo enables Apollo to capitalize on the enormous opportunities that Sony Digital Cinema 4K offers to strengthen and sustain their business, as well as to revolutionize the movie-going experience for its customers.  By providing not only the state-of-art Sony Digital Cinema 4K Projector and its complete solution, but also the opportunity to collaborate with our sister companies Sony Music Entertainment, Sony Computer Entertainment, we are aiming to provide a vast potential in supplying unique contents to our exhibition partners”

Tickets for Carmen in 3D are also available from Apollo Cinemas website – www.apollocinemas.com


Sony Digital Cinema Contacts:
For further information please contact Sally Plant or Ellena Bianchi-Barry on:
020 874 11123 or at sonydc@bitecommunications.com

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Apollo Cinemas:
Apollo Cinemas Ltd is the UK's largest independent chain, serving over 2.6 million customers each year. It is currently the UK's 6th largest cinema operator (by number of screens), with 83 screens across 14 cinema locations, with a further 32 screens and three cinemas in development. It also boasts ten per cent of the UK’s 3D screens, as well as the West End’s only all-3D, all-digital multiplex, in its London Piccadilly location. By mid-summer, 2011, all its screens will be fully equipped with category-leading Sony 4K digital projectors, RealD 3D and Arqiva satellites offering the pinnacle of screen technology to present the latest cinema releases, live events and alternative content in the highest possible quality.
Apollo Cinemas Directory page
About Sony Professional Solutions (UK): Sony Professional Solutions exists to unleash the incredible power of images. Helping customers tell stories, springboard change, connect emotionally, stimulate learning and activate potential is at the heart of our vision. With a winning combination of technology and creativity Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Theatre, Healthcare, Sports and Corporate and Education markets to deliver innovative and transformational customer solutions. Operating with over 30 years’ experience and a trusted network of established technology partners Sony’s wide portfolio of product and services propositions provides true value to businesses and informs, educates, entertains and inspires their customers. Sony Professional Solutions (UK) Directory page

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More Sony Digital Cinema News:
Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.
More Apollo Cinemas News:
May 17, 2011 Sony Digital Cinema Teams Up with Sony Music to Bring A Wide Range of Music Experiences to Apollo Cinemas
Sony Digital Cinema Logo
Sony Digital Cinema has been able to use its relationship with its sister Sony company Sony Music to bring a range of compelling music experiences to Apollo Cinema’s “More” Campaign, which adds additional content exclusively for its audiences.


Feb 24, 2011 Apollo Cinemas Partner With Sony Digital Cinema To Offer Sports, Opera, Live Music And More In Stunning 3D on Sony 4K Technology
Apr 29, 2010 Europe’s First All Digital, All 3D Multiplex Cinema Opens in Carmarthen
Sony Digital Cinema Logo
The 3D revolution is here to stay and British cinema-goers are in for the experience of a lifetime at Europe’s first all 3D multiplex. Apollo Cinemas, the cinema chain revolutionising the movie-going experience in the UK, has today announced the opening of the first fully digital, all 3D multiplex in Europe.

Dec 1, 2009 RealD and Apollo Cinemas Enter Exclusive Agreement
More Sony UK News:
Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Feb 9, 2015 Estonian Independent Cinemas Embrace 4K and 3D Technology
Sony Digital Cinema Logo
In 2015, 4K and 3D technologies have hit the countryside of Estonia. The best cinema technology is no longer limited to the big screen, with smaller cinemas gaining access to a state of the art cinema environment.

Jun 26, 2014 Sony and Vue Entertainment Unveil World First Live 4K Streamings of FIFA World Cup™ Matches to Cinema
Sony Digital Cinema Logo
Sony and Vue Entertainment have today announced a new milestone in live sports entertainment, as two of the 2014 FIFA World Cup™ matches will be streamed live to a UK cinema in stunning 4K(*1) . In a world first, Sony and Vue Cinemas will be working with technical partners Eutelsat, DSAT Cinema and IDC to deliver a FIFA World Cup™ quarter final match and the final in captivating Ultra High Definition on 4th and 13th July, at Vue’s state-of-the-art multiplex at Westfield, London.

Mar 13, 2014 Sony and National Theatre Live Collaboration Results in Record Breaking Figures
Sony Digital Cinema Logo
Following the first ever live 4K theatre broadcast, National Theatre Live and Sony is pleased to announce the production of War Horse was seen by over 155,000 people around the world (120,000 people in the UK alone). This tops National Theatre Live’s previous live audience record of 110,000 people who saw The Audience with Helen Mirren, broadcast from the West End in June 2013 (80,000 of whom were in the UK).

Dec 3, 2013 Sony Launches SRX-R510P 4K Cinema Projector for Smaller Screens
Sony Digital Cinema Logo
Sony Digital Cinema today unveils a compellingly-priced addition to its market-leading 4K digital projector family.  The new SRX-R510P brings a true Sony 4K experience to cost-conscious independent cinema owners and smaller theatres with screens up to 10m wide. Versatile and easy to maintain, the next-generation projector shares the same compact body, integrated media block and optical engine as the acclaimed SRX-R515P projector.

Nov 13, 2013 Sony Digital Cinema Set to Wow the Cork Film Festival with A Variety of 4K Screenings
Sony Digital Cinema Logo
Sony Digital Cinema today announced that it is supporting the 2013 Cork Film Festival in Ireland. Attendees from across the country are invited to view a variety of content on Sony’s 4K digital cinema SRX-R515 projector from up until Sunday 17th November.

Sep 26, 2013 Sony Digital Cinema Equips New Gaumont Pathé Multiplex with Industry Leading 4K Digital Projectors
Sony Digital Cinema Logo
Sony Digital Cinema has been chosen by Les Cinémas Gaumont Pathé, one of Europe’s leading cinemas chains, to equip all 11 screens in its new Pathé Le Mans multiplex exclusively with Sony 4K technology.
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