Iola, KS, and Morristown, NJ—Mar 29, 2011
Sonic Equipment Company and Cinedigm Digital Cinema Corporation Announces Partnership to Service Showplex Cinemas, Inc.
Deal will enable the rollout of over 80 New Digital Cinema Screens
Sonic Equipment Company, a leader in the sales, installation and
service of cinema equipment across the United States, today
announced they will be installing digital cinema and providing
Preventative Maintenance Service for over 80 screens owned by Midwest based
Showplex Cinemas, Inc. Cinedigm
(NADAQ: CIDM), the global leader in digital cinema conversion programs, is
responsible for structuring and implementing the underlying VPF agreement that
enables Showplex’s conversion to digital cinema, as well as providing the
entire administration responsibility of the VPF program for Showplex.
Sonic currently provides service to over 500 screens and have a fully trained and certified group of
technicians, installers and sales managers to meet the needs of today's growing
Through 2010, Sonic technicians installed nearly 150 digital
systems in 13 states and have plans to increase that number to over 300 in
2011. In 2011, they have already signed
30 screens including Sturgeon Bay WI (Suick Theatres), White Water WI (Cinemas
of White Water, Lebanon MO (B&B theatres) and Dodge City KS (B&B
Theatres); all of which are also under Cinedigm contracts.
“We are pleased to welcome Showplex into the rapidly
expanding Sonic family and are very excited to have the opportunity to assist
them with their step up to the next level by converting to digital cinema,”
says Johnathan Thompson, Senior Sales Manager at Sonic Equipment.
To date, Sonic has installed 111 screens under Cinedigm contracts.
With Cinedigm’s turnkey suite of digital cinema technologies, the
converted theatres will now be able to offer consumers all-new digital
entertainment options, including high quality live and alternative content
programming. Recent releases by Cinedigm
include the ground-breaking, worldwide LIVE 3D broadcast of the FIFA World Cup
Championship, the BCS Championship in LIVE 3D, the Dave Matthews Band 3D
concerts, and the sold out 3D PHISH concerts. Cinedigm has also released the
KIDTOONS series for the past six years, a weekly family friendly matinee series
that runs in over 165 theatres across the country.
Since the beginning of digital conversions, Cinedigm has been the
leader in digital cinema. In Phase 1, Cinedigm deployed 3724 screens at 348
sites for 18 exhibitors in the United States. In the current Phase 2, Cinedigm
has signed contracts with 73 exhibitors to deploy more than 3,200 Screens. Such theatres are fully networked, turnkey systems – simple
and cost-efficient to operate.
Cinedigm's Digital Cinema division is the industry-leading
deployment program for Digital Cinema. It facilitates the funding, installation
support and administration for the company's studio-supported Digital Cinema
rollout plans. Cinedigm is also the
digital cinema integrator of choice for the CBG, a buying program of the
National Association of Theatre Owners (NATO) for small and independent theatre
operators in United States and Canada.