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Dolby Laboratories develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.

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Mumbai—Jun 22, 2011

Dolby Showcases 3D Technology at Sterling Cinema with Barco

Dolby Laboratories, Inc. (NYSE: DLB) and Barco have collaborated to support Sterling Cinema’s adoption of Dolby® 3D Digital Cinema in India. Dolby 3D delivers realistic color and a sharp, clear image from every seat in the house. In addition, the system is easy to install and operate and the Dolby 3D glasses are environmentally friendly, passive glasses that can be used hundreds of times. Because they are reusable, the per-ticket cost of Dolby 3D glasses can be well below the cost of disposable 3D glasses.

Dolby 3D has one of the largest global footprints with hundreds of exhibitor partners in over 80 countries and it utilizes standard white screens already in auditoriums so there are no image quality compromises that are associated with the use of a silver screen.

“We are excited to announce Dolby 3D in India and pleased to work with Barco and Sterling Cinemas, which are among the most recognized cinema industry brands in India. Dolby 3D brings the picture out of the screen and into the audience with dramatic realism. Viewers can now enjoy vibrant color, startling depth, and amazing clarity from every seat in the house,” said Pankaj Kedia, India Head, Sales and Business Development, Dolby Laboratories. “By enhancing the quality of the picture with Dolby 3D, we can offer a richer, more memorable experience to cinema audiences,” he added.

Dolby Digital Cinema technologies, including Dolby 3D, offer reliable and flexible solutions that combine ease of operation with unmatched customer experience. Dolby also provides comprehensive marketing support for its 3D solution in India, including a Dolby 3D trailer, collection boxes for 3D glasses, and in-theater marketing materials.

“We are honored that Sterling has chosen Barco for its first complete Dolby 3D setup in India. Sterling is one of the most prestigious theaters in India and we are proud to be associated with Sterling and Dolby. Integrating Dolby 3D with Barco’s world-class projector delivers a complete digital cinema solution that is compact and efficient. We look forward to collaborating with them on such projects in the future,” said Nalin Advani, Country Managing Director, Barco India.

About Dolby 3D
Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light ProcessingTM (DLP) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby’s 3D solution uses a unique full-spectrum color-filter technology that provides realistic color reproduction and extremely sharp images. Dolby continues to enjoy broad adoption with its 3D cinema business, shipping approximately 8,000 Dolby 3D Digital Cinema systems worldwide since November 2007. 

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
 
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-G
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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