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Basingstoke—Jun 23, 2011

Sony Digital Cinema Confirms First Independent Cinema Partnership in Europe

Sony Digital Cinema and Everyman Cinemas, the boutique chain of independent cinemas which offer a premium service to customers, today announced they have signed a Virtual Print Fee (VPF) agreement, making Everyman Cinemas the first independent cinema chain to sign a deal of its kind in Europe.
Everyman Cinemas is one of the UK’s oldest independent cinema circuits, having opened its first theatre in Hampstead in London in 1933. Its venues offer a unique experience to customers - from its excellent customer service to its premium snacks and stylish lounge areas - customers are able to enjoy a truly unique and memorable cinema experience. Everyman also offers a wide range of alternative content across its eight UK multiplexes, including opera, sport, theatre and comedy, and, as a result of the new VPF agreement, it can now ensure all showings are viewed in the highest Sony 4K Digital Cinema technology.
Sony Digital Cinema 4K technology allows consumers to experience exceptional picture quality from every seat in the cinema, providing spectacular detail and world-leading 3D images even on the largest screens. Transforming the film experience, Sony 4K technology gives the consumer an immersive, engaging visual experience you simply can't get at home.
The desire to provide viewers with the best experience possible and to be at the forefront of cinematic innovation was the motivation behind Everyman Cinemas’ choice to switch to Sony Digital Cinema’s state-of-the-art 4K projection. Everyman is now offering their valued customers the ultimate 21st Century digital cinema experience.
David McIntosh, Director, Sony Europe, commented, “This partnership is particularly exciting for Sony Digital Cinema as Everyman Cinemas is the first independent cinema chain we have partnered with in Europe. It further emphasises our passion for the longevity and quality of the cinema industry, and we’re very much looking forward to working with Everyman on the range of interesting and entertaining content it brings to its audiences. This agreement enables Everyman to capitalise on the enormous opportunities that digital cinema offers to strengthen and sustain their business, as well as to revolutionize the movie-going experience.”
Andrew Myers, CEO of Everyman Cinemas, said of the deal: “We are delighted to have signed such a significant landmark agreement with Sony Digital Cinema. At Everyman, we believe in creating a truly unique and memorable cinema experience that exceeds expectations and reaches the highest standards possible in entertainment, and the new partnership between our two brands means we can now deliver the very best big screen experience to our guests. The transition also heralds a new era for boutique cinemas and its consumers, as we can now offer an ever greater choice, not only of films, but also allows us to expand our existing range of alternative content, covering sports, music, opera, ballet, theatre, comedy and other major special events.”

Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page

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