XDC, the n°1 pan-European digital cinema service company, will distribute in Portugal, Norway and Denmark the ballets from the State Academic Bolshoi Theatre of Russia, provided by Pathé Live, formerly CielEcran, one of the leading suppliers of alternative content.
After an initial partnership on the 2010-2011 Bolshoi Ballet season, which was limited to Portugal, where XDC is the leader in digital cinema, Pathé Live has now decided for the 2011-2012 season to rely on XDC alternative content distribution services not only in Portugal but also in Norway and Denmark.
The 2011-2012 Bolshoi Ballet season includes 6 events, spread from October 2011 to June 2012, among which 5 will be transmitted live. This amazing season includes famous ballets like Esmeralda, The Sleeping Beauty or Raymonda.
Bruno d'Isidoro, Programme Manager of Pathé Live, said: "It is our goal to offer the world's greatest dance events in cinemas. The Bolshoi is one of the best dance companies in the world, we film the ballets with 10 High Definition cameras and 5.1 sound; these shows are spectacular. We are now working with XDC for the 2nd year running and are very excited at the prospect of bringing the 2011-2012 Bolshoi Ballet season in new territories."
Fabrice Testa, Vice President Content & Network Services of XDC added: "We are very happy that Pathé Live appreciates XDC Entertainment services for the distribution of alternative content. Besides operas, ballets are highly demanded by cinema exhibitors and the attendance results of the past season are very encouraging. XDC supports exhibitors by providing a complete marketing package and a promotional cross-media campaign."
For the cinemas not having live capability yet, XDC is also proposing a full package for the installation of satellite dish, receiver and video/audio cabling, including the possibility to receive live 3D content.
Exhibitors interested in getting more info about XDC Entertainment's offer are invited to contact Frank Smith, Sales Manager by email at firstname.lastname@example.org