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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Amsterdam—Jun 27, 2011

SuperVision Media to Distribute the 2011 Wimbledon Championships Live in RealD™ 3D to Cinemas Across the Globe

From 1st – 3rd July, SuperVision Media, as Sony's chosen distribution partner, will deliver the men’s semi finals, women’s finals and men’s finals of the 125th Wimbledon Championships live in 3D to cinemas across the globe.
 
Exclusively available through RealD LIVE 3D technology, theatres in Europe, Asia, North America and South America, Sony will give tennis fans Centre Court seats and a first of its kind opportunity to experience the iconic Wimbledon Championships in ultra realistic 3D.
 
Earlier this year, Sony and the All England Lawn Tennis Club (AELTC) announced a partnership to produce and deliver the Wimbledon Tournament in 3D in the coming years: in 2011, both men’s semi finals will be broadcast live on July 1st from 1pm BST, the women's final will be broadcast on July 2nd at 2pm BST, and the men's final will be broadcast on July 3rd at 2pm BST.
 
Daniel Webber, Managing Director of SuperVision Media, the exclusive theatrical distributor for the event, sees this as an important part of the alternative content market. “Watching live sport in 3D on the big screen is the next step in providing new ways to experience the world’s leading sports. For many cinemas, the project is also a technological first and in this partnership led by Sony, we have been working with industry leading 3D partners on this event, such as RealD and Arqiva to help deliver the event to as wide a cinema audience as possible throughout the world.”
 
“Wimbledon in 3D will give audiences a unique and fully immersive tennis experience, letting them feel as if they’ve stepped inside The All England Lawn Tennis Club,” said Joseph Peixoto, President, Worldwide Cinema at RealD.    
 
“This is a truly global sporting event that will be leveraging the worldwide install base of RealD LIVE 3D broadcast technology, giving content distributors and cinemas the opportunity to deliver live 3D alternative content like the famed Wimbledon in crystal clear 3D.”

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About RealD:
Globally recognized as the world’s visual technology leader, RealD pioneered digital 3D cinema and today has the world's largest 3D cinema platform.  RealD’s dominant market share is comprised of a network of theatres that include more than 30,000 installed screens with a pipeline of 3,000 additional contracted installations in 75 countries with over 1,200 exhibition partners. RealD is the world’s preeminent 3D brand, with well over 2 billion people having experienced a movie in RealD 3D.   RealD has offices in Beverly Hills, Boulder, London, Moscow, Shanghai, Beijing, Hong Kong and Tokyo.
RealD Directory page
About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page
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