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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Amsterdam—Jun 30, 2011

Cinemaxx Installs Sony Digital Cinema 4K Projection Systems Across its Circuit

CinemaxX, the European cinema chain headquartered in Hamburg, Germany, today announced it has signed a Memorandum of Understanding with Sony Digital Cinema, to further install Sony Digital Cinema 4K projection systems on all screens across its circuit under a Virtual Print Fee (VPF) agreement.
 
CinemaxX, a publicly traded holding company, operates cinemas in both Germany and Denmark, with a total of 34 cinemas, 292 screens and approximately 78,000 seats. CinemaxX is the most famous operator of multiplex cinemas in Germany. It is considered a pioneer in modern multiplex cinema design and a leader in cinema innovation and the commercialization ofcinema technology. The chain offers its guests a new generation of cinema, and since the early 1990s, has played a big part in the renaissance of the German cinema industry.
 
In order to enhance its guests’ cinema-going experience for both 2D and 3D films, CinemaxX has already installed approximately 100 Sony Digital Cinema 4K projection systems across its venues. However, following the success of the first installation, the VPF agreement will see the chain equip its screens   with Sony SXRD 4K projectors, meaning that by the end of the roll out, nearly all CinemaxX screens will offer Sony 4K standard - positioning the brand at the very pinnacle of innovative digital cinema.
 
Sony Digital Cinema 4K technology allows movie audiences to experience exceptional picture quality from every seat in the cinema, providing spectacular detail and world-leading 3D images even on the largest screens. Transforming the film experience, Sony 4K technology gives the consumer an immersive, engaging visual experience you simply can't get at home.
 
As part of its VPF agreement, Sony will be providing CinemaxX with the funding and delivering an end-to-end solution, including the projector system, Central Library server, Sony Theatre Management System, the CineWatch remote monitoring system, support services backed by a 24/7 NOC, ongoing marketing support, comprehensive staff training and project management services.
 
The relationship with Sony to date has enabled CinemaxX to create a hugely successful new brand, “MaxXimum 3D – 4K Technology”, based on the strength of the Sony ‘3D on 4K’ projection system. To underscore its claim as a technological pioneer in the cinema market, the company launched “MaxXimum 3D” to offer its customers the highest digital cinema 3D projection quality in the world.
 
David McIntosh, Director, Sony Europe, commented, “This partnership further emphasises our passion for the longevity and quality of the cinema industry across Europe, and we’re very much looking forward to working with CinemaxX on the range of interesting and entertaining content it brings to its audiences. This agreement enables CinemaxX to capitalise on the enormous opportunities that digital cinema offers to strengthen and sustain their business, as well as to revolutionize the movie-going experience.”
 
Christian Gisy, CEO, CinemaxX, said of the deal: “The chance to provide our viewers with the best experience possible and to be at the forefront of cinematic innovation even in the projection technology was the motivation behind our choice to switch to Sony Digital Cinema’s state-of-the-art 4K projection. CinemaxX can now offer our existing and future customers the ultimate 21st Century digital cinema experience.
 
We recognise that by partnering with a brand like Sony, we not only benefit from the latest technology, but we also have the opportunity to leverage other content assets within the Sony United family, therefore allowing us to expand our range of premium content, covering sports, music, opera, ballet, theatre, comedy and other major special events.”


Sony Digital Cinema Contacts:
Contact Sony

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About CinemaxX Cinema GmbH & Co KG: CinemaxX AG is the most well-known operator of multiplex cinemas in Germany. In total, the company has 36 cinemas with 303 screens and capacity for around 88,000 people in Germany and Denmark.  Due to their architectural design, CinemaxX multiplex cinemas occupy a unique position in the German cinema landscape and also offer exemplary standards of comfort and quality – including refined picture and sound quality, extra large screens, modern comfortable seats in air-conditioned cinema halls and an excellent ambience. CinemaxX Cinema GmbH & Co KG Directory page

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More Sony Digital Cinema News:
Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Sony Digital Cinema Logo
Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
Sony Digital Cinema Logo
“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal.

Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
Sony Digital Cinema Logo
Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.
More CinemaxX AG News:
Jan 9, 2013 CinemaxX and Sony Digital Cinema Finalise VPF Deal
Sony Digital Cinema Logo
Germany's most famous cinema chain, CinemaxX, has officially signed up to a Virtual Print Fee (VPF) deal with Sony Digital Cinema, which includes all 34 of its venues in Germany and Denmark. To date, 127 CinemaxX screens have been equipped with Sony’s 4K digital projection systems and the rest are scheduled to be implemented mid-2013.


Aug 25, 2009 RealD Adds Third Dimension to CinemaxX
Aug 25, 2009 56 Sony “Cinealta 4K” Projectors for CinemaxX – 495 Million New Pixels Show the Way for the Future of Digital Cinema
Sony Digital Cinema Logo
CinemaxX Group is preparing for the future: By the middle of November 2009, Germany’s most well-known multiplex cinema operator will have equipped 56 of its cinema halls with new “CineAlta 4K” digital cinema projectors from Sony and 3D capabilities from RealD.
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