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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Basingstoke—Jan 9, 2013

CinemaxX and Sony Digital Cinema Finalise VPF Deal

Germany's most famous cinema chain, CinemaxX, has officially signed up to a Virtual Print Fee (VPF) deal with Sony Digital Cinema, which includes all 34 of its venues in Germany and Denmark. To date, 127 CinemaxX screens have been equipped with Sony’s 4K digital projection systems and the rest are scheduled to be implemented mid-2013.
 
Christian Gisy, CinemaxX’s CEO, said: “As we approach the final round of cinema digitisation we are very pleased to complete a VPF deal with Sony Digital Cinema. Our decision to install Sony 4K projectors with 3D capability was absolutely right. As the only major German cinema chain that relies on Sony 4K Projectors, we were able to present the blockbuster release The Hobbit in high frame rate (HFR) with just a simple software upgrade allowing the great duel lens 3D technology of Sony to achieve the best possible 3D image. The resulting immersive images complimented the Hobbit’s HFR presentation perfectly.  In keeping with our promise of ‘more than cinema’, our customers enjoy the ultimate cinema experience thanks to Sony Digital Cinema.”
 
With Sony’s Virtual Print Fee (VPF) programme, the transition to digital is easier and more affordable. Sony helps shoulder the costs for cinemas switching to 4K. Sony Digital Cinema works closely with major movie studios and distributors to subsidise the cost of exhibitors’ technology transition. Sony’s VPF programme dramatically cuts capital investment and eases the cash flow as the audience enjoys the spectacular benefits of 4K projection from day one.
 
David McIntosh, Director, Sony Europe, commented: “Sony is delighted to partner with CinemaxX to help build on its great reputation in the German market for delivering the best possible cinema experience to its customers. With 4K technology becoming mainstream, this investment by CinemaxX will future proof itself and ensure it’s ahead of the industry by installing quality projectors across all of their venues.”
 
For more information, please visit: www.sony.co.uk/pro/article/dcinema-vpf-programme


Sony Digital Cinema Contacts:
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Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About CinemaxX Cinema GmbH & Co KG: CinemaxX AG is the most well-known operator of multiplex cinemas in Germany. In total, the company has 36 cinemas with 303 screens and capacity for around 88,000 people in Germany and Denmark.  Due to their architectural design, CinemaxX multiplex cinemas occupy a unique position in the German cinema landscape and also offer exemplary standards of comfort and quality – including refined picture and sound quality, extra large screens, modern comfortable seats in air-conditioned cinema halls and an excellent ambience. CinemaxX Cinema GmbH & Co KG Directory page

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More Sony Digital Cinema News:
Oct 2, 2019 Alamo Drafthouse’s New Colorado Location is the Latest to Feature Sony’s Powerful 4K Laser Projection Technology
Sony Digital Cinema Logo
Heralded for its approach to re-invigorating the cinema-going experience, Alamo Drafthouse’s newest location – its 39th – in Westminster, Colorado continues the cinema-eatery’s tradition of implementing Sony’s industry-leading 4K laser digital cinema projection technology. The nine-screen, all-laser complex features Sony’s SRX-R815P and SRX-R815DS 4K laser projectors in auditoriums ranging in size from 78 Seats to 245 Seats. The projectors deliver stunning picture quality with a high contrast ratio of 10,000:1 and are HDR (high dynamic range) and HFR (high frame rate) capable.

Sep 23, 2019 Sony Digital Cinema Expands Footprint with Galaxy Theatres
Sony Digital Cinema Logo
Sony Electronics Inc. today announced the expansion of its Sony Digital Cinema™ premium large-format (PLF) movie theater auditorium to its first location in Texas, at Galaxy Theatres in The Colony. Sony Digital Cinema is a heightened experience for PLF theaters that features Sony’s industry-leading, dual-laser projection system, along with powerful sound and luxury reclining seats.

Aug 14, 2019 Star Cinema Grill Expands Adoption of Sony 4K Laser Projection to Outfit Two New Locations in Texas
Sony Digital Cinema Logo
Star Cinema Grill, a Houston based dine-in-theater concept, is continuing to elevate the cinema-going experience through the implementation of Sony’s industry-leading 4K laser digital cinema projection technology.

Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.
More CinemaxX AG News:

Jun 30, 2011 Cinemaxx Installs Sony Digital Cinema 4K Projection Systems Across its Circuit
Sony Digital Cinema Logo
CinemaxX, the European cinema chain headquartered in Hamburg, Germany, today announced it has signed a Memorandum of Understanding with Sony Digital Cinema, to further install Sony Digital Cinema 4K projection systems on all screens across its circuit under a Virtual Print Fee (VPF) agreement.

Aug 25, 2009 RealD Adds Third Dimension to CinemaxX
Aug 25, 2009 56 Sony “Cinealta 4K” Projectors for CinemaxX – 495 Million New Pixels Show the Way for the Future of Digital Cinema
Sony Digital Cinema Logo
CinemaxX Group is preparing for the future: By the middle of November 2009, Germany’s most well-known multiplex cinema operator will have equipped 56 of its cinema halls with new “CineAlta 4K” digital cinema projectors from Sony and 3D capabilities from RealD.
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