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# 1938 Baird

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Los Angeles and Beijing—Aug 29, 2011

RealD and SAGA Sign Agreement To Expand 3D Cinema In China

100 Auditoriums Across China to be Equipped with RealD 3D
RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, and Beijing SAGA Luxury Cinema Management Co., Ltd., a deluxe Chinese theatre chain, announced today an agreement to equip 100 auditoriums across the SAGA circuit with RealD 3D technology.  

Installations have already begun with plans to install RealD 3D technology at all current SAGA theatre locations.  SAGA also intends to install RealD 3D technology at its future theatre locations and has announced plans to open 20 theatres around the country within 3 years.    
 
“China is a cinema market presenting a growing opportunity to introduce audiences to RealD’s premium 3D entertainment experience. RealD is the world’s most widely deployed 3D cinema technology and we look forward to working with SAGA to give their moviegoers a fully immersive 3D experience,” said Edman Chan, RealD's General Manager of Greater China, Southeast Asia and Korea for Cinema.     
 
“Providing the highest quality viewing experience to our audiences is one of the most important operating philosophies of SAGA. SAGA will exclusively use RealD 3D equipment in all of our cinemas to ensure our audiences can enjoy the most compelling 3D images on every one of our screens,” said Li Dong, Director of Project Investment in Beijing SAGA Luxury Cinema Management Co., Ltd.
 
RealD is a global leader in 3D technology for movie theaters with the largest motion picture exhibition groups in the world featuring RealD 3D-enabled screens.  As of June 24, 2011, RealD has deployed its 3D technology on an industry leading over 17,500 theatre screens in approximately 60 countries around the world.

About RealD:
RealD is the world’s most widely used 3D cinema technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere.  RealD was founded in 2003 and has offices in Beverly Hills; Boulder; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.
RealD Directory page About Beijing SAGA Luxury Cinema Management Co., Ltd: Beijing SAGA Luxury Cinema Management Co., Ltd. (SAGA) is a subsidiary of New View TV & Media Group. SAGA specializes in cinema investment, management and operation with its vision to build a high end cinema brand in China. The company, operating under its organizational culture of “branding, service, innovation and responsibility,” builds high end cinema locations for the China Exhibition Industry. There are 8 SAGA cinemas currently operating or under construction. Beijing SAGA Luxury Cinema Management Co., Ltd Directory page
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