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Dolby Laboratories develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.

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Beijing—Sep 27, 2011

Lee’s Adventure: First Chinese Movie Released in Mainland China Featuring Dolby Surround 7.1

Dolby Laboratories, Inc. (NYSE: DLB) announced today that Lee’s Adventure will be released on October 1 in Mainland China in Dolby Surround 7.1, making it the first Chinese film released in Mainland China featuring Dolby’s latest audio format for the cinema.

Adapted from a popular Chinese independent internet cartoon, Lee's Adventure starring Jaycee Chan tells a story about Lee, a man who while suffering from an illness, time travels through his mind to find true love. 
 
“Dolby Surround 7.1 adds a new audio dimension that enlarges filmmakers' creative space to make more engaging movies. This technology allows us to offer full-featured audio that better matches the visual impact of movies and provides a truly immersive cinematic experience for audiences,” said Peter Pau, Art Director for Lee's Adventure and Oscar winner of Best Cinematography for Crouching Tiger, Hidden Dragon.
 
Dolby Surround 7.1 enhances the spatial dimension of soundtracks and audio definition to provide viewers with an extraordinary cinematic experience. In addition, application of the technology also allows filmmakers to more accurately control where a sound comes from in the cinema, enabling more creative sound design.
 
"More and more studios are mixing movies in Dolby Surround 7.1. The fact that each of its four surround zones is discrete means that mixers now have greater control over the placement of soundtrack details than with the traditional 5.1 channels,” said Kinson Tsang, Sound Designer for Lee's Adventure. “Dolby Surround 7.1 maximizes the potential to unify the audio and visual components of a film for maximum impact, taking movies to the next level.”
 
“We are excited that Lee's Adventure is the first Chinese film to be released in the cinemas in Mainland China in Dolby Surround 7.1, the cinema audio format with one of the fastest adoption rates in Dolby's 40 years of history in cinema,” said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. “Dolby is pleased to support the creative community, who mix films in the discrete 7.1 format, to unleash the full depth and power of their creative vision which enriches the cinematic experience.”
 
Toy Story 3, released in June 2010, was the world’s first film to feature Dolby Surround 7.1 and the technology has since been used in more than 30 movies all over the world, making it a Dolby cinema audio format that has gained strong adoption.
 
So far, more than 2,100 cinema screens worldwide have been equipped with Dolby Surround 7.1, including approximately 170 cinema screens across more than 35 cities in more than 20 provinces and municipalities in Mainland China.
 
About Dolby Surround 7.1
 
With the ability for content creators to mix in a discrete 7.1 format, Dolby Surround 7.1 provides four surround zones to better orchestrate audio channels in a movie theater environment. The four surround zones incorporate the traditional Left Surround and Right Surround with new Back Surround Left and Back Surround Right zones. The addition of the two Back Surround zones enhances directionality in panning 360 degrees around the theater.
 
Dolby Surround 7.1 format comprises eight channels of audio and has the following channel layout: Left, Center, Right, Low-Frequency Effects (LFE), Left Surround, Right Surround, Back Surround Left, and Back Surround Right.
 
To find a cinema with Dolby Surround 7.1 near you, visit http://www.dolby.com.cn/consumer/product/movies/theater/find-a-cinema.html.
 

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
 
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-G
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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