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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.



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Basingstoke—Oct 20, 2011

CinemaxX Denmark Holds the World's First 4K Film Festival

CinemaxX’s movie theatres in Copenhagen, Odense and Aarhus held the world's first 4K Film Festival at the end of September, entitled "Past film classics in future format”. The movies were all true classics, shown using Sony Digital Cinema 4K projection systems. 
From the 22nd to 28th September, the Danish arm of the European cinema chain CinemaxX held the world's first film festival in which all the movies were screened exclusively in prestigious Sony Digital Cinema 4K ultra-high resolution. The festival took place in the chain's cinemas in Copenhagen, Odense and Aarhus.
CinemaxX selected nine classic films that continue to thrill and move cinema audiences. The films were chosen based on criteria for both technical and artistic quality. Prior to selection, the movies were restored and transferred to 4K digital media. This allows them to appear on today’s big screens using Sony's Digital Cinema 4K SXRD projectors, with a resolution four times the traditional 2K format, thus providing the optimal modern cinema experience.
"I was very impressed with the nine selected films, which manage to stay relevant in their own ways, despite their age. And I have great respect for CinemaxX, which has taken the initiative to bring together film enthusiasts by combining old movies with the latest technology," said Oliver Pasch, Head of Professional Digital Cinema at Sony Professional.
Mr Pasch, along with Rikart Købke, Head of Films at CinemaxX Denmark and the chain's Technical Director Jesper Helbo, took part in a workshop for the 4K film Festival, held for the Danish media. This enabled the assembled journalists to experience Sony Digital Cinema 4K, compare it to 35 mm film and see examples of the possibilities of the new format. The journalists also got to see state-of-the-art 4K camera footage shot by the recently announced Sony F65 camera – manifesting that Sony can now provide a gapless 4K workflow, from lens to the big screen.
The European cinema chain CinemaxX and Sony Professional have a close and long-standing relationship. They plan to continue the roll-out of Sony Digital Cinema 4K in CinemaxX cinemas, allowing the format to be experienced in all of the chain's 292 screens in 31 theatres in Germany, in addition to the three in Denmark.
Film classics shown at the world's first 4K Film Festival in CinemaxX in Denmark:
"Gentlemen Prefer Blondes" starring Marilyn Monroe, directed by Howard Hawks
"Bridge over the River Kwai" starring W. Holden & Alec Guinness, directed by David Lean
"North by Northwest" starring Cary Grant, directed by Alfred Hitchcock
"Dr. Strangelove" starring Peter Sellers, directed by Stanley Kubrick
"The Sound of Music" starring Julia Andrews, directed by Robert Wise
"The Red Shoes" starring Moira Shearer, directed by Michael Powell
"Taxi Driver" starring Robert De Niro and Jodie Foster, directed by Martin Scorsese
"True Grit" starring Jeff Bridges, directed by the Coen brothers
"Inception" starring Leonardo DiCaprio, directed by Christopher Nolan

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Sony Professional Solutions (UK): Sony Professional Solutions exists to unleash the incredible power of images. Helping customers tell stories, springboard change, connect emotionally, stimulate learning and activate potential is at the heart of our vision. With a winning combination of technology and creativity Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Theatre, Healthcare, Sports and Corporate and Education markets to deliver innovative and transformational customer solutions. Operating with over 30 years’ experience and a trusted network of established technology partners Sony’s wide portfolio of product and services propositions provides true value to businesses and informs, educates, entertains and inspires their customers. Sony Professional Solutions (UK) Directory page

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