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Basingstoke—Oct 20, 2011

CinemaxX Denmark Holds the World's First 4K Film Festival

CinemaxX’s movie theatres in Copenhagen, Odense and Aarhus held the world's first 4K Film Festival at the end of September, entitled "Past film classics in future format”. The movies were all true classics, shown using Sony Digital Cinema 4K projection systems. 
 
From the 22nd to 28th September, the Danish arm of the European cinema chain CinemaxX held the world's first film festival in which all the movies were screened exclusively in prestigious Sony Digital Cinema 4K ultra-high resolution. The festival took place in the chain's cinemas in Copenhagen, Odense and Aarhus.
 
CinemaxX selected nine classic films that continue to thrill and move cinema audiences. The films were chosen based on criteria for both technical and artistic quality. Prior to selection, the movies were restored and transferred to 4K digital media. This allows them to appear on today’s big screens using Sony's Digital Cinema 4K SXRD projectors, with a resolution four times the traditional 2K format, thus providing the optimal modern cinema experience.
 
"I was very impressed with the nine selected films, which manage to stay relevant in their own ways, despite their age. And I have great respect for CinemaxX, which has taken the initiative to bring together film enthusiasts by combining old movies with the latest technology," said Oliver Pasch, Head of Professional Digital Cinema at Sony Professional.
 
Mr Pasch, along with Rikart Købke, Head of Films at CinemaxX Denmark and the chain's Technical Director Jesper Helbo, took part in a workshop for the 4K film Festival, held for the Danish media. This enabled the assembled journalists to experience Sony Digital Cinema 4K, compare it to 35 mm film and see examples of the possibilities of the new format. The journalists also got to see state-of-the-art 4K camera footage shot by the recently announced Sony F65 camera – manifesting that Sony can now provide a gapless 4K workflow, from lens to the big screen.
 
The European cinema chain CinemaxX and Sony Professional have a close and long-standing relationship. They plan to continue the roll-out of Sony Digital Cinema 4K in CinemaxX cinemas, allowing the format to be experienced in all of the chain's 292 screens in 31 theatres in Germany, in addition to the three in Denmark.
 
Film classics shown at the world's first 4K Film Festival in CinemaxX in Denmark:
"Gentlemen Prefer Blondes" starring Marilyn Monroe, directed by Howard Hawks
"Bridge over the River Kwai" starring W. Holden & Alec Guinness, directed by David Lean
"North by Northwest" starring Cary Grant, directed by Alfred Hitchcock
"Dr. Strangelove" starring Peter Sellers, directed by Stanley Kubrick
"The Sound of Music" starring Julia Andrews, directed by Robert Wise
"The Red Shoes" starring Moira Shearer, directed by Michael Powell
"Taxi Driver" starring Robert De Niro and Jodie Foster, directed by Martin Scorsese
"True Grit" starring Jeff Bridges, directed by the Coen brothers
"Inception" starring Leonardo DiCaprio, directed by Christopher Nolan

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page

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