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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.

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Hollywood, FL—Oct 24, 2011

Dolby Demonstrates Next-Generation Digital Cinema Solutions at ShowEast 2011

Dolby® 3D 48/60 fps high frame rate, 2K/4K Integrated Media Block drives the future of cinema
At ShowEast 2011, Dolby Laboratories, Inc., (NYSE:DLB) will showcase a wide array of digital cinema capabilities demonstrating its continued leadership in the cinema industry that has spanned four decades.

“Dolby has played an instrumental role in driving the convergence of digital cinema around the world and continues to push the limits of digital cinema by exploring new innovations that enhance the entertainment experience,” said Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby Laboratories. “Our demonstration with Barco shows that high frame rates for 3D up to 60 frames per second is achievable using a single projector and a Dolby Screen Server, and shows that Dolby continues to drive cutting-edge cinema imaging technology beyond our well-established cinema audio solutions.”

Barco and Dolby, in an industry first, will demonstrate a prototype that displays 2D 2K high frame rate at 48 frames per second (fps), 2D 4K high frame rate at 24 fps, and 3D 2K high frame rate at 48 and 60 fps per eye for 3D—all playing through a single Barco DP2K-20C projector with a 2K/4K Dolby Integrated Media Block (IMB). Driving the demo will be a Dolby DSS200 cinema server.

This technology demonstration will be held at Barco’s Belgian Beer Bar on Wednesday, October 26, 2011, from 5 p.m. to 8 p.m. at the Marriott Hollywood Beach Hotel, by invitation only.


Dolby Digital Cinema
Dolby will showcase its latest line of digital cinema offerings at ShowEast in booth 803. Since launching its digital cinema technologies, Dolby has shipped approximately 11,000 Dolby Screen Servers, 12,500 Dolby CP750 Digital Cinema Processors, and 8,600 Dolby 3D Digital Cinema systems.

Dolby Screen Servers
Dolby will feature a prototype of its newest server, the DSS220, which has been optimized to work exclusively with a Dolby 2K/4K IMB. Capable of playing back 24, 48, or 60 fps, the DSS220 is also capable of 48 and 60 fps per eye for 3D. The DSS220 significantly reduces the cost and size of the server chassis while providing the same reliable performance as the market-proven DSS200.
The DSS200, the nucleus of the Dolby Digital Cinema System, is designed by Dolby as an all-in-one platform to store, decode, and deliver pristine movies to a digital cinema projector. Previously deployed DSS200 servers are expected to be upgradable to support a Dolby 2K/4K IMB with high-frame-rate 2D and 3D capabilities for 24, 48, and 60 fps.

Dolby Digital Cinema Processor
Designed to work with the new Dolby Surround 7.1 format, the Dolby CP750 seamlessly integrates with preshow servers, alternative content, and digital cinema servers. The processor has an easy-to-use interface and powerful setup and remote software, and it can play back up to eight-channel PCM digital audio. In addition, the CP750 can process narratives for the hearing or visually impaired.

Dolby 3D
Dolby 3D provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby’s 3D solution uses a unique full-spectrum color-filter technology that provides realistic color reproduction and extremely sharp images. Dolby 3D glasses come in both adult and child sizes, and because they are reusable, the per-ticket cost can be well below the cost of disposable 3D glasses.

Dolby Surround 7.1
To date, more than 40 feature films have been or will be mixed in 7.1 channels since the launch of Dolby Surround 7.1. With Dolby Surround 7.1 reaching approximately 2,100 global installations, major Hollywood and international studio are embracing the latest audio format.

The ShowEast screening of Paramount Pictures’ and Columbia Pictures’ film The Adventures of Tintin will be presented exclusively in Dolby Surround 7.1 at the AMC Theatre.
Dolby Surround 7.1 heated up this summer and continues to expand through the holiday season, with a steady slate of 7.1 titles being released:
·       Lionsgate’s Warrior, September 9, 2011
·       Paramount Pictures’ Puss in Boots, October 28, 2011
·       Paramount Pictures’ Hugo, November 23, 2011
·       Paramount Pictures’ The Adventures of Tintin, December 21, 2011
·       Paramount Pictures’ and Bad Robot’s Mission: Impossible—Ghost Protocol, December 21, 2011
·       Relativity Media’s and Universal Pictures’ Immortals, November 11, 2011
·       Summit Entertainment’s The Twilight Saga: Breaking Dawn, Part 1, November 18, 2011
·       Walt Disney Studios Motion Pictures’ Fright Night, August 19, 2011
·       Walt Disney Studios Motion Pictures’ The Lion King 3D, September 16, 2011
·       Walt Disney Studios Motion Pictures’ Real Steel, October 7, 2011
·       Walt Disney Studios Motion Pictures’ The Muppets, November 23, 2011
·       Walt Disney Studios Motion Pictures’ War Horse, December 25, 2011
·      

Dolby Surround 7.1 continues to be adopted internationally with Lee’s Adventure in China as well as Bodyguard, Ra.One, Rockstar, andAgneepath in India, and Derrière les Murs in France.

Exhibitors interested in learning more about Dolby cinema solutions should contact their nearest Dolby reseller or Dolby sales office, or visit Dolby in booth 803 during ShowEast 2011 at the Westin Diplomat Resort in Hollywood, Florida.


Dolby Contacts:
Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

 Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Dimension, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site

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