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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Singapore—Nov 1, 2011

SF Cinema City Joins Forces with Sony to Offer World Class Digital Cinema 4K

SF Cinema Group is moving forward to excite movie-goers by joining forces with Sony to launch Sony Digital Cinema™ 4K for the first time in Thailand. Aiming to win the hearts of movie-goers, the latest innovation integrates technology and entertainment to deliver a brand new cinema experience with today’s sharpest projection system.

Suvit Thongrompo, SF Cinema City Managing Director said, “At SF Cinema Group, our business direction focuses on delivering the best entertainment experience to customers. We have never ceased to find new innovations, especially film projection systems, to thrill movie-goers of all segments. SF Cinema Group has become the market leader who strives to give movie-goers new entertainment experiences. Having started off with the digital projection system for the first time in Thailand in 2003 with the animation “Finding Nemo” showing with the Dolby Digital cinema 2K system, SF Cinema Group continued with the 3D Digital filming innovation in May 2007 with the Beowulf. Until recently, the company decided to bring the latest projection system ‘Sony Digital Cinema™ 4K’ innovation to Thai movie-goers with the cooperation of Sony”.

“‘Sony Digital Cinema™ 4K’ is today’s sharpest digital projection system that gives everyone a truly different cinema experience. SF is the first cinema in Thailand to have brought this innovation, similar to the systems already available in the USA and Japan, to Thai movie-goers. The launch clearly reflects our determination in offering the best entertainment experience to Thai movie-goers,” added Mr. Suvit Thongrompo.

The implementation of Sony’s 4K digital cinema solutions at the SF Cinema adds to the 10,000 units of Sony 4K systems installed worldwide. Sony is a proven leader in 4K technology with full digital cinema solutions from Projector, Server, 3D, TMS, remote monitoring system, Digital Signage and video surveillance solutions. Further enhancing Sony’s end-to-end 4K production offering is the launch of the F65 CineAlta camera with an 8K sensor, which delivers true pristine 4K resolution.

“4K is the future of cinema and it is here today, sweeping across major cinemas around the world and now in Thailand as well. As the leading manufacturer of 4K resolution digital cinema projectors and the only manufacturer to provide a complete end-to-end cinema digital solution to exhibitors; 4K digital technology from Sony is leading the digital cinema revolution,” said Mr. Kozo Tetsuya, Managing Director of Professional Solutions Company (PSAP), Sony Electronics Asia Pacific.

Not only the cooperation in the improvement of projection system technology was established, but through Sony PCL Inc., part of the Sony Group, SF is opening up new entertainment experiences such as Alternative Content which will offer interesting live shows at the cinema. With the power of seamless projection system and audio quality, movie-goers will enjoy a full flavour of excitement the same way as if they are at the show themselves.

The latest projection “AKB48 The 24th Single Janken Tournament” was streamed live from Japan at SF World Cinema, broadcasting simultaneously in four other Asian countries. The show was a real success and received positive feedback from a large number of customers. The ideology “More Than a Cinema” is hence fulfilled and more Alternative Content are set to come to Thai movie-goers with the cooperation with Sony.

Experience the excitement of the Sony Digital Cinema™ 4K technology today at any of SF Cinema Group. For more information, please call SF Call Center at 02 268 8888 and www.sfcinemacity.com


Sony Digital Cinema Contacts:
Contact Sony

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About SF Corporation: SF Corporation currently has three cinema brands: SF World Cinema, SFX Cinema, and SF Cinema City, with a total of 32 branches comprising more than 228 Cinemas nationwide. SF Corporation’s movie theatre and entertainment businesses continue to enjoy annual growth and business expansion, while providing a high-quality customer experience. SF Corporation Directory page
About Sony Asia Pacific: Sony Asia Pacific Directory page

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More Sony Digital Cinema News:
Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.
More SF Corporation News:
Dec 11, 2013 SF Cinema in Thailand Expands Number of 4K Screens
Sony Digital Cinema Logo
SF Corporation, a leading cinema and entertainment-venue operator in Thailand, has announced that it is expanding its number of 4K screens across the country. Like many cinema operators across the world, the move to digital technology is being driven by the increasing volume of movie productions in 4K and 3D coming out from Hollywood and other major studios worldwide.

Apr 18, 2013 Thailand’s SF Cinemas Boost 4K Capabilities with Sony’s Digital Cinema Projection Systems
Sony Digital Cinema Logo
SF Corporation, a leading cinema chain in Thailand with over 200 screens across the country, has revealed plans to install a substantial number of Sony’s latest SRX-R515P 4K digital cinema projection systems nationwide.

More Sony Asia Pacific News:
Dec 11, 2013 SF Cinema in Thailand Expands Number of 4K Screens
Sony Digital Cinema Logo
SF Corporation, a leading cinema and entertainment-venue operator in Thailand, has announced that it is expanding its number of 4K screens across the country. Like many cinema operators across the world, the move to digital technology is being driven by the increasing volume of movie productions in 4K and 3D coming out from Hollywood and other major studios worldwide.

Dec 10, 2013 Thailand’s Major Hollywood Cinema Embraces 4K with Sony’s SRX-R515P Digital Cinema Projectors
Sony Digital Cinema Logo
Thailand’s Major Hollywood Cinema has acquired 8 units of Sony’s SRX-R515P 4K digital cinema projectors, to replace its ageing film projection systems as part of a shift to go fully digital by the beginning of 2014.

Apr 18, 2013 Thailand’s SF Cinemas Boost 4K Capabilities with Sony’s Digital Cinema Projection Systems
Sony Digital Cinema Logo
SF Corporation, a leading cinema chain in Thailand with over 200 screens across the country, has revealed plans to install a substantial number of Sony’s latest SRX-R515P 4K digital cinema projection systems nationwide.

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