Cinema Technology Jun. 25, 2019
Register & Log in
X
Please login again. New Authentication System and User Account Options
April 2018

We have recently upgraded our login system.  An account is not required, but necessary to set your preferences and edit company information.  If you have previously registered, you can log in again using the same email address and password.  You can reset your password by following the "forgot password?" link on the login page.

  • You can now log in using your external account from GoogleTwitter or LinkedIn.  More services may be added.  Contact DCinemaToday for more information. You may still need to add (and confirm) your email address if its not provided by the external login provider.
  • When logged in, you can access your Account Manage page by clicking on your email address under the DCinemaToday logo. 
  • A login account allows you to request edit permissions for your company listing.  This permission is granted on a request basis to authorized employees and business principals.  More information on requesting to updating company information is available on the Account Manage page.  Once authorized, the companies you can update will be listed in the Authorizations section of your Account Manage page. 
  • A login account allows you to set the order of the Market Focus tabs on the DCinemaToday Home page.  You can set any tab as your default starting tab. To do this, go to the Tab Preferences section of the Account Manage page   (Desktop only - not yet ready for the Mobile App.)   More user-specific features are under development, so we recommend you log in when possible.
Please  Contact DCinemaToday  with any questions, feedback, issues, or bug reports .
Sponsors



Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



Industry Partners

Shows & Events


# 1935 Scophony

RSS News
RSS Info About RSS

Skip Navigation LinksStart/Menu > Find News > Refresh this page
Asia Pacific—Apr 18, 2013

Thailand’s SF Cinemas Boost 4K Capabilities with Sony’s Digital Cinema Projection Systems

SF Corporation, a leading cinema chain in Thailand with over 200 screens across the country, has revealed plans to install a substantial number of Sony’s latest SRX-R515P 4K digital cinema projection systems nationwide. 

This makes it the first cinema operator in the country and one of the first in Asia to install 4K projection systems from Sony. The addition of the new 4K projection systems will bring the cumulative number of 4K projection systems installed in SF Corporation’s theatres to over 100 units, and will see Thailand taking 4K forward in Asia at the same time as Japan, Korea and China. SF Corporation’s roll-out of 4K projection systems has taken place over the last two years and is set for completion by May 2013. 
 
SF Corporation has a strong track record of technical innovation. It was the first in Thailand to install a digital projection system in 2003, and continued to lead the way in premiering 3D projection capabilities with a screening of Beowulf in 2007. In 2011, the company installed its first seven units of Sony’s SRX-R320SP 4K digital cinema projection systems. These were installed at SF Cinemas in Bangkok area such as SFX Cinema at Central Ladprao, SFX Cinema at Emporium, SFX Cinema at Central Chaengwattana, SF Cinema City at Mah Boon Krong center and SF Cinema City at The Mall Ngamwongwan. SF Corporation’s projection capabilities were demonstrated through 4K screenings of the Dark Knight and Sky Fall, and High Frame Rate (HFR) technologies in a screening of The Hobbit in December 2012. This year, the latest addition of Sony’s SRX-R515P 4K projection systems once again demonstrates SF Corporation’s determination and commitment to bringing movie-goers the best viewing technologies in the market. 
 
“At SF Corporation, our business direction focuses on delivering the best entertainment experience to customers,” says Suwat Thongrompo, President of SF Corporation. “We have never ceased to find new innovation, especially film projection systems, to thrill movie-goers of all segments. 4K is the future of cinema and it is here today, sweeping across major cinemas around the world and now in Asia as well. The technology is today’s sharpest digital projection system and gives everyone a truly different cinema experience.” 
 
“SF Corporation is the first cinema operator in Thailand to recognise the heightened levels of engagement and enjoyment that a 4K viewing experience brings to cinema-goers,” said Saito Motomi, Managing Director of Professional Solutions Company (PSAP), Sony Electronics Asia Pacific. “We’re pleased to work in close collaboration with SF Corporation to ensure that movie viewers in this region are offered the most breath-taking and immersive cinema experiences available.” 
 
Sony’s 4K projection systems offered clear advantages to SF Corporation. Suwat Thongrompo declared: “as the leading manufacturer of 4K resolution digital cinema projectors and the only manufacturer to provide a complete end-to-end digital cinema solution to exhibitors, Sony’s 4K solution is so much more than just the projector. They provide everything from the projection technology to whole theatre management solutions (TMS), off-site management and support, 3D systems, entertainment access glasses, HFR technologies and more. Sony also harnesses the best in technical innovation, and its SXRD 4K technology is truly leading the digital cinema revolution.” 
 
The SRX-R515P projection system delivers true 4K projection by using the 4K SXRD panel, projected by a lens specifically made for 4K projection and the F2.5 large aperture lens made of Extra Low Dispersion glass. The new 4K optical engine creates a high contrast image of 8000:1 (average), achieved by improving the separation of light reflected from the SXRD panel. The SRX-R515P projection system is fully DCI compliant and boasts design features that make it cost effective and simple to use. 


Sony Digital Cinema Contacts:
Contact Sony

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About SF Corporation: SF Corporation currently has three cinema brands: SF World Cinema, SFX Cinema, and SF Cinema City, with a total of 32 branches comprising more than 228 Cinemas nationwide. SF Corporation’s movie theatre and entertainment businesses continue to enjoy annual growth and business expansion, while providing a high-quality customer experience. SF Corporation Directory page
About Sony Asia Pacific: Sony Asia Pacific Directory page

Share This Page

More Sony Digital Cinema News:
Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.
More SF Corporation News:
Dec 11, 2013 SF Cinema in Thailand Expands Number of 4K Screens
Sony Digital Cinema Logo
SF Corporation, a leading cinema and entertainment-venue operator in Thailand, has announced that it is expanding its number of 4K screens across the country. Like many cinema operators across the world, the move to digital technology is being driven by the increasing volume of movie productions in 4K and 3D coming out from Hollywood and other major studios worldwide.


Nov 1, 2011 SF Cinema City Joins Forces with Sony to Offer World Class Digital Cinema 4K
Sony Digital Cinema Logo
SF Cinema Group is moving forward to excite movie-goers by joining forces with Sony to launch Sony Digital Cinema™ 4K for the first time in Thailand. Aiming to win the hearts of movie-goers, the latest innovation integrates technology and entertainment to deliver a brand new cinema experience with today’s sharpest projection system.
More Sony Asia Pacific News:
Dec 11, 2013 SF Cinema in Thailand Expands Number of 4K Screens
Sony Digital Cinema Logo
SF Corporation, a leading cinema and entertainment-venue operator in Thailand, has announced that it is expanding its number of 4K screens across the country. Like many cinema operators across the world, the move to digital technology is being driven by the increasing volume of movie productions in 4K and 3D coming out from Hollywood and other major studios worldwide.

Dec 10, 2013 Thailand’s Major Hollywood Cinema Embraces 4K with Sony’s SRX-R515P Digital Cinema Projectors
Sony Digital Cinema Logo
Thailand’s Major Hollywood Cinema has acquired 8 units of Sony’s SRX-R515P 4K digital cinema projectors, to replace its ageing film projection systems as part of a shift to go fully digital by the beginning of 2014.


Nov 1, 2011 SF Cinema City Joins Forces with Sony to Offer World Class Digital Cinema 4K
Sony Digital Cinema Logo
SF Cinema Group is moving forward to excite movie-goers by joining forces with Sony to launch Sony Digital Cinema™ 4K for the first time in Thailand. Aiming to win the hearts of movie-goers, the latest innovation integrates technology and entertainment to deliver a brand new cinema experience with today’s sharpest projection system.
©Copyright 2003 - 2019 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
banner