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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Asia Pacific—Dec 11, 2013

SF Cinema in Thailand Expands Number of 4K Screens

Creating the most immersive movie entertainment experiences for audiences in Thailand through 4K Digital Cinema systems from Sony
SF Corporation, a leading cinema and entertainment-venue operator in Thailand, has announced that it is expanding its number of 4K screens across the country. Like many cinema operators across the world, the move to digital technology is being driven by the increasing volume of movie productions in 4K and 3D coming out from Hollywood and other major studios worldwide.

SF Corporation has targeted to go fully digital by early 2014, enabling it to showcase a more diverse range of content and reach out to a bigger group of movie-goers. The plan involves progressively converting its current film projection systems to 4K digital cinema projection systems from Sony, with over 200 out of its 252 screens to be 4K-capable by early 2014.

Established in 1997, SF Corporation operates a chain of cinemas under the SF Group banner. With over 250 screens in 37 locations across Thailand, the SF Group of Cinemas includes renowned names like SF Cinema City, SFX Cinema, SF World Cinema and SF Multiplex. In August, 2011, SF Cinema screened Thailand’s first 4K movie using Sony’s SRX-R320P projection system, and since then it has never looked back, recently adding Sony’s SRX-R515P 4K digital cinema projection systems to its smaller-sized screens.

“2013 has been an amazing year for us. We have clocked almost 20 million admissions and this is largely due to the way we have kept with our audiences’ growing needs,” said Suwat Thongrompo, Chief Executive Officer, SF Corporation. “Our upgrade to 4K has allowed us to screen a bigger range of movies, and this has translated handsomely for us. With Sony expanding its suite of 4K solutions, we now have greater flexibility and cost savings in choosing the right system for our cinemas.”

“There is a great harmony between what Sony 4K means and what SF Cinema delivers to its audiences, which is an immersive and premium cinema experience,” said Motomi Saito, Managing Director of Professional Solutions Company (PSAP) and Head of Digital Cinema Division, Sony Electronics Asia Pacific. “With the quickening momentum of 4K technology, this investment by SF Cinema will ensure that it stays ahead of the industry for the benefit of all cinema patrons in Thailand.”


Media Gallery
Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About SF Corporation: SF Corporation currently has three cinema brands: SF World Cinema, SFX Cinema, and SF Cinema City, with a total of 32 branches comprising more than 228 Cinemas nationwide. SF Corporation’s movie theatre and entertainment businesses continue to enjoy annual growth and business expansion, while providing a high-quality customer experience. SF Corporation Directory page
About Sony Asia Pacific: Sony Asia Pacific Directory page

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