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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Asia Pacific—Dec 11, 2013

SF Cinema in Thailand Expands Number of 4K Screens

Creating the most immersive movie entertainment experiences for audiences in Thailand through 4K Digital Cinema systems from Sony
SF Corporation, a leading cinema and entertainment-venue operator in Thailand, has announced that it is expanding its number of 4K screens across the country. Like many cinema operators across the world, the move to digital technology is being driven by the increasing volume of movie productions in 4K and 3D coming out from Hollywood and other major studios worldwide.

SF Corporation has targeted to go fully digital by early 2014, enabling it to showcase a more diverse range of content and reach out to a bigger group of movie-goers. The plan involves progressively converting its current film projection systems to 4K digital cinema projection systems from Sony, with over 200 out of its 252 screens to be 4K-capable by early 2014.

Established in 1997, SF Corporation operates a chain of cinemas under the SF Group banner. With over 250 screens in 37 locations across Thailand, the SF Group of Cinemas includes renowned names like SF Cinema City, SFX Cinema, SF World Cinema and SF Multiplex. In August, 2011, SF Cinema screened Thailand’s first 4K movie using Sony’s SRX-R320P projection system, and since then it has never looked back, recently adding Sony’s SRX-R515P 4K digital cinema projection systems to its smaller-sized screens.

“2013 has been an amazing year for us. We have clocked almost 20 million admissions and this is largely due to the way we have kept with our audiences’ growing needs,” said Suwat Thongrompo, Chief Executive Officer, SF Corporation. “Our upgrade to 4K has allowed us to screen a bigger range of movies, and this has translated handsomely for us. With Sony expanding its suite of 4K solutions, we now have greater flexibility and cost savings in choosing the right system for our cinemas.”

“There is a great harmony between what Sony 4K means and what SF Cinema delivers to its audiences, which is an immersive and premium cinema experience,” said Motomi Saito, Managing Director of Professional Solutions Company (PSAP) and Head of Digital Cinema Division, Sony Electronics Asia Pacific. “With the quickening momentum of 4K technology, this investment by SF Cinema will ensure that it stays ahead of the industry for the benefit of all cinema patrons in Thailand.”



Sony Digital Cinema Contacts:
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Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About SF Corporation: SF Corporation currently has three cinema brands: SF World Cinema, SFX Cinema, and SF Cinema City, with a total of 32 branches comprising more than 228 Cinemas nationwide. SF Corporation’s movie theatre and entertainment businesses continue to enjoy annual growth and business expansion, while providing a high-quality customer experience. SF Corporation Directory page
About Sony Asia Pacific: Sony Asia Pacific Directory page

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More Sony Digital Cinema News:
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UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
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During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
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Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
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Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
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Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
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At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
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James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.
More SF Corporation News:

Apr 18, 2013 Thailand’s SF Cinemas Boost 4K Capabilities with Sony’s Digital Cinema Projection Systems
Sony Digital Cinema Logo
SF Corporation, a leading cinema chain in Thailand with over 200 screens across the country, has revealed plans to install a substantial number of Sony’s latest SRX-R515P 4K digital cinema projection systems nationwide.

Nov 1, 2011 SF Cinema City Joins Forces with Sony to Offer World Class Digital Cinema 4K
Sony Digital Cinema Logo
SF Cinema Group is moving forward to excite movie-goers by joining forces with Sony to launch Sony Digital Cinema™ 4K for the first time in Thailand. Aiming to win the hearts of movie-goers, the latest innovation integrates technology and entertainment to deliver a brand new cinema experience with today’s sharpest projection system.
More Sony Asia Pacific News:

Dec 10, 2013 Thailand’s Major Hollywood Cinema Embraces 4K with Sony’s SRX-R515P Digital Cinema Projectors
Sony Digital Cinema Logo
Thailand’s Major Hollywood Cinema has acquired 8 units of Sony’s SRX-R515P 4K digital cinema projectors, to replace its ageing film projection systems as part of a shift to go fully digital by the beginning of 2014.

Apr 18, 2013 Thailand’s SF Cinemas Boost 4K Capabilities with Sony’s Digital Cinema Projection Systems
Sony Digital Cinema Logo
SF Corporation, a leading cinema chain in Thailand with over 200 screens across the country, has revealed plans to install a substantial number of Sony’s latest SRX-R515P 4K digital cinema projection systems nationwide.

Nov 1, 2011 SF Cinema City Joins Forces with Sony to Offer World Class Digital Cinema 4K
Sony Digital Cinema Logo
SF Cinema Group is moving forward to excite movie-goers by joining forces with Sony to launch Sony Digital Cinema™ 4K for the first time in Thailand. Aiming to win the hearts of movie-goers, the latest innovation integrates technology and entertainment to deliver a brand new cinema experience with today’s sharpest projection system.
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