RealD Inc. (NYSE: RLD) announced today that the company’s 3D technology was selected for the Royal Film Performance™ United Kingdom premiere of Academy Award winner Martin Scorsese’s highly anticipated 3D live-action adventure film “HUGO.” Held on Monday 28th November 2011 at the Odeon Leicester Square in London, the premiere featured an ultra-bright 11 foot-lambert 3D projection.
“Combining the premiere of one of the most highly anticipated 3D films of the year with the Royal Film Performance created an extraordinary setting to showcase RealD 3D technology,” said Marlene Songin, Vice President, Cinema, EMEA at RealD. “It was quite an honor to demonstrate RealD’s technology to such a prestigious audience with an 11 foot lambert presentation for a fully immersive 3D experience.”
“HUGO” is the astonishing adventure of a wily and resourceful boy whose quest to unlock a secret left to him by his father will transform Hugo and all those around him, and reveal a safe and loving place he can call home. Directed by Martin Scorsese, “HUGO” is based on Brian Selznick’s best-selling novel The Invention of Hugo Cabret and stars Academy Award winner Ben Kingsley, Sacha Baron Cohen, Asa Butterfield, Chloe Grace Moretz, Ray Winstone, Emily Mortimer with Jude Law. Independently produced by GK Films, and distributed in the United Kingdom and Ireland by Entertainment Film Distributors, “HUGO” will be released beginning December 2nd (released in the United States by Paramount Pictures on November 23rd).
RealD is the world’s most widely used 3D cinema technology with over 18,700 screens equipped with RealD 3D in approximately 60 countries around the world.